Blog

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook reportedly seeks to sync ads across devices Facebook executives are reportedly discussing a new mobile ad feature with advertisers that would follow Facebook users from device to device. Sequential ads would track how consumers interact with an ad on one device, […]

Social Snapshot: Retail

Socialsnap shot

Check out the first edition of Performics new Social Snapshot which tracks social performance of industry leaders in retail- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical.   Social Snapshot June 2014 from Performics

Driving and Tracking Search-to-Store Performance

july cmo briefing screenshot

Driving and tracking search-to-store performance can be an uphill challenge for advertisers. Performics latest CMO Briefing shares insights and expertise on harnessing large volumes of cross-channel data for effective attribution. Check out our latest July publication for search-to-store best practices and insights: Driving and Tracking Search-to-Store Performance from Performics

Weekly Digital Digest

United States Channel Insights Social Pinterest Makes It Easier to Find What Just What You’re Looking For Pinterest announced that you can now follow specific interests in addition to following other users. Pinterest already offered a categories tabs where users could search for pins by more general groupings, but now, those categories include more specific interests that users can subscribe to. Pinterest has made content discovery a priority overt the past few months. What Does […]

Digital Advertising Fraud & Abuse: Strategies & Recommendations for Mitigation

BACKGROUND Let’s define “fraud” as advertising that is meant to trick brands into believing that the paid media that they bought was seen by “real” people who actually engaged with that media. Fraud can occur as clicks on search engine result pages (SERPs), impressions against display ads, or false conversion events on individual websites. Let’s define “abuse” as advertising practices or incidents inconsistent with accepted and sound business or fiscal practices. For instance, abuse could […]