Blog

America Reacts to Ebola Using Search and Social

ebola

With the recent Ebola outbreak, America turns to search and social for more information surrounding the virus. Check out our infographic highlighting search trends, social insights and consumer purchasing patterns in response to recent news releases. America Reacts to Ebola Using Search and Social from Performics

Yahoo!/Bing Enhanced Sitelinks: New Performance Opportunity for Advertisers

Bing Enhanced Sitelinks

Recently, Microsoft released an update to all U.S. advertisers for its Enhanced Sitelinks ad extension feature. Advertisers now have new opportunity to drive deeper engagement with more compelling search ads. In addition, this update brings the Yahoo!/Bing Network more in line with Google, which offered a similar update last year. While in beta, Bing Enhanced Sitelinks drove large success for advertisers with an average 27% lift in click-through rate. As seen with Google Sitelink Extensions, […]

October Social Snapshot: Home Care

snapshot

Check out how leading home care brands measure against each other on social media with October’s Social Snapshot: October Social Snapshot: Home Care from Performics

Weekly Digital Digest

Weekly-Digital-Digest-6_feature

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook Passes YouTube for Desktop Video “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube, which is pretty amazing,” comScore co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV. Facebook still trails Google Sites […]

Google Introduces Structured Snippets: Importance of Structured Data and Eye Tracking Explained

eye tracking

Post by Jennifer Hyla, Director, Performance Content As of September 22, Structured Snippets are now part of Google’s search engine results page (SERP). In an effort to become more streamlined and relevant to users’ search intent, Google has created Structured Snippets to incorporate facts directly under individual results on the SERP (see example below). This update will give searchers more information and clarity into the search results served by Google in an effort to diminish […]