Bid Automation vs. Manual Bid Management: Man, Machine or Both?

Post by Richard Rhee, Associate Director, Analytics When it comes to paid search bid management, advertisers often wonder whether to…

Google Brings Dynamic Structured Snippets to Search Ads: Bolsters More Relevant Ad Experiences for Searchers

Post by Nonie Carson, Marketing Specialist Google is continuing its quest to serve more personalized and relevant ad experiences. The…

The Continued Growth of the Performics Global Network

I am thrilled to announce two important updates in our global performance marketing network: (1) Our global footprint is expanding…

April Gem Award: Shawn Meade, Media Manager, Performance Media

Why Shawn is our April Gem: Nominated by Josh Roland and Michael Troyer This is a story.  This is a story about…

Improve Organic Search Ranking: Organize Your Website for SEO Value

Post by Caterina Merenda, Copywriter Quite often we notice that webpages contain duplicate information as other internal pages or don’t…

Google’s 2015 Fashion Report: Search Queries Uncover Customer Intent & Trends

Post by Nonie Carson, Marketing Specialist Trendsetters can now use Google’s Big Data to prove why ditching skinny jeans for…

Highlights from Google’s 2015 AdWords Livestream: Our Take on New Ad, Automation & Measurement Opportunities

Post by Dan Malachowski, Marketing Director with insights from Leo Dalakos, VP of Digital Strategy At this year’s AdWords Livestream,…

Develop an SEO Strategy Around Short Content Pages

Post by Hayley Wolfcale, SEO Specialist Welcome to Part II of my series on SEO copywriting! So far I’ve covered…

Twitter & Google/DoubleClick Integrate for Ad Buying & Attribution: Implications & Benefits for Advertisers

This week, Twitter announced two new initiatives—in partnership with Google—around Twitter ad measurement and buying: Advertisers will be able to…

Recommendations When Writing Copy for Apps, Tools, Software and Computer Programs

Post by Caitlin Hanson, Performance Content Analyst At Performics, I have learned to apply copywriting expertise and best practices further…

Yahoo & Microsoft Amend Search Partnership: Implications & New Opportunities for Yahoo Advertisers

Post by Dan Malachowski, Marketing Director Yahoo and Microsoft recently announced that they have amended their search partnership, which began…

March Gem Award: Max Crowe, Developer, Performance Content, Chicago

Why Max is our March Gem: Nominated by Tim Gonzalez-Smith and Jen Hyla Max is the not-so-secret secret weapon of our…

5 Strategies to Create Ads & Experiences that Engage the U.S. Digital Hispanic Market in 2015

Post by Nonie Carson, Marketing Specialist U.S. digital Hispanics are a very important audience segment for brands in 2015. Senior-level…

The Apple Watch: Five Potential Performance Marketing Implications

Post by Dan Malachowski, Marketing Director The Apple Watch is here (on April 24th)! No longer must you pull out…

“Getting Started”: Another Highpoint In the Growth of Owned-first Content Strategy & Activation

This past weekend, Hillary Clinton announced her official candidacy for US President in 2016. While the news was not necessarily…

Engaging Hispanics in Paid Search: Best Practices for Writing Relevant Copy

Post by Caterina Merenda, Copywriter The target audience depends on who you want to buy into your service or take…

Will You Be Google Mobile-Ready by April 21?

On April 21st, Google will expand “mobile-friendliness” as an organic ranking signal, which is expected to have significant impact on…

Rubicon Project Buys Chango: New Opportunity to Leverage Search Query Data to Create More Relevant Display Campaigns

Post by Isiah Drake, Product Manager This week, the Rubicon Project, a programmatic ad exchange, announced the acquisition of Canadian…

Optimizing Long Content: Benefits of Keyword Research from an SEO Stance

Post by Hayley Wolfcale, SEO Specialist Many of our clients come to us with little knowledge on how to write…

Facebook’s Mobile Momentum: LiveRail Mobile Ad Solutions & Beyond

Post by Nonie Carson, Marketing Specialist According to ZenithOptimedia’s latest Advertising Expenditure Forecast, mobile and video are taking over the…

Mobile Site Best Practices: Prepare Your Mobile Site to be Search Friendly

Post by Paul Stephani, SEO Specialist, and Erik Bergstrom, SEO Analyst Google is making it clear that “mobile friendliness” is…

March Madness Interest on Search and Social

NCAA March Madness Sweet 16 kicks off tonight! Check out top tournament-related searches and discover which social channel fans are…

Flex Your Digital Muscles

Post by Janine Grandsart, Media Manager Building client relationships for over 10 years now, I have developed ways to explain…

February Gem Award: Maira Grylli, Sr. Analyst, Analytics & Tech, NY

Why Maira is our February Gem: Nominated by Jennifer Kaiser and Richard Rhee Maira works on a demanding account that asks challenging…

App Install Ads: Emerging Opportunities to Promote Your Best Mobile Experiences

Post by Dan Malachowski, Marketing Director, and Nonie Carson, Marketing Specialist Today, more than 80% of mobile consumers spend time…

Instagram Introduces Carousel Ads: New Branding & Conversion Opportunity for Brands

Post by Dan Malachowski, Marketing Director, and Nonie Carson, Marketing Specialist with insights from Christine Hickey, Senior Media Manager Instagram…

Performics Shortlisted 17 Times in the European Search Awards

We are happy to start off the week with some exciting news! Performics and AKM3 (part of the Performics network)…

From the Desk of Michael Kahn, Performics Worldwide CEO

We’ve had a really exciting Q1 here at Performics. I’ve been travelling the world—from Chicago, to Dubai, to London, to…

Facebook Turns Attention Away from FBX: New Focus on IDs vs. Cookies for Mobile Targeting & Measurement

Post by Nonie Carson, Marketing Specialist with insights from Christine Hickey, Media Manager Facebook recently announced it is moving focus…

Native Advertising: Integrating Performance Content & Performance Media to Boost Visibility across the Discovery Path

Post by Dan Malachowski, Marketing Director THE NATIVE OPPORTUNITY Seventy percent of people want to learn about products/services through content,…

Google Expanding “Mobile-Friendliness” as an Organic Ranking Signal: Mobile Content Optimization Critical to Performance

Post by Dan Malachowski, Marketing Director with insights from Meghan Ryan, SEO Analyst Google recently announced two new algorithmic updates…

LinkedIn Updates Marketing Solutions Portfolio: More Products and Data Pose New Opportunity for Brands to Convert Leads

Post by Nonie Carson, Marketing Specialist, with insights from Erika Mahon, Media Director LinkedIn just announced two updates to its…

Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile

Read best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display…

YouTube Mobile Opportunities & Strategy: A Test-and-Learn Approach to Engage the Growing YouTube Mobile Base

Post by Nonie Carson, Marketing Specialist Half of YouTube views now come from mobile devices and mobile revenue increased 100%…

Early Success in the Ever Evolving “Future of Search”: Amazon Sponsored Search Performance

Post by Lisa Tully, Media Manager “Many people think our main competition is Bing or Yahoo. But, really, our biggest…

Google’s New Organic “Sitelinks Search Box”: Best Practices to Increase Organic Traffic & Prevent Diversion to Competitors

Post by Meghan Ryan, SEO Analyst Recently, Google released a new feature within its search engine results page (SERP) called…

DoubleClick Consumer Stories: Performics and VivaKi Test Advanced Targeting Techniques for Client

As part of a Boston Consulting Group study, Performics, a ZenithOptimedia agency, and VivaKi tested how using advanced targeting techniques…

Health Info Now Included in Google’s Knowledge Graph: Potential Implications for Health Brands

Post by Erik Bergstrom, SEO Analyst On February 10th, Google announced that health-related questions will be answered directly on the…

Emerging Snapchat Paid, Owned & Earned Opportunities for Brands

Post by Christine Hickey, Media Manager Snapchat is giving brands new opportunity to create innovative advertising and grab the attention…

Performics Named a Top 30 Global Digital Agency Network in RECMA’s The DARD

Chicago, IL, February 19, 2015 A new agency evaluation study published by RECMA revealed Performics as a Top 30 global…

Don’t Overlook an Earned Media Strategy: Benefits of Product Ratings and Reviews

Post by Sami Dilaveri, Media Director & Paul Stephani, SEO Specialist Ratings and reviews on a website or search engine results page…

Facebook’s Relevancy Score: New Opportunity to Drive Performance at Lower Costs

Post by Tom Pierson, Media Director & Christine Hickey, Media Manager At Performics, we strive on leveraging actionable, in-market data to…

Scott Shamberg, Performics U.S. President, Reflects on First Four Weeks

On January 19th, Performics introduced industry vet Scott Shamberg as President, Performics U.S. In his new role, Scott leads the…

Google’s “Upgraded URLs”: New Opportunity for Speed to Market in Paid Search, Display & PLAs

Post by Gordon Ferris, Associate Director, Media Technology This week, Google announced upgraded URLs for paid search ads, display ads…

Is Love More Interesting Than Our Presidents?

Check out our infographic to see how Valentine’s Day and Presidents Day square off in search and social interest Is…

Tweets to be Magnified in Google Organic Search Results: Performance Content Strategy Implications for Brands

Post by Dan Malachowski, Marketing Director and Nonie Carson, Marketing Specialist, with insights from Meghan Ryan, SEO Analyst Twitter just…

The Evolution of Google’s Product Listing Ads: Visual Results Drive Big Efficiencies for Advertisers

Post by Claire Doiron, Media Director & Ashlee Wiltshire, Senior Media Manager The launch of Product Listing Ads (PLAs) has…

Don’t Update Your Website without a Proper Redirect Strategy! How to Preserve SEO & UX Gains

Post by Meghan Ryan, SEO Analyst When updating or restructuring your website, you must seek to preserve the SEO value…

Social Snapshot: Super Bowl Weekend Performance

Over 30 advertisers purchased TV ad slots during the big game. In the spirit of competition, we looked at which…

Pinterest Search Now Incorporates Gender Filter: How Advertisers Can Take Advantage

Pinterest recently announced an update to its search settings which will personalize search results based on gender specifications. This update…

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