Blog

Not Your Big Brother’s SEO: How Finance Brands Can Win on the New Organic SERP

August CMO briefing

Gone are the days when finance brands could optimize poor content to rank highly in organic results. SEO has given way to Performance Content—the art and science of creating engaging and useful experiences that, in turn, are awarded high organic rankings because they’re helpful to users. Finance brands should now focus on (1) quality content and (2) organic measurement. Read more: Not Your Big Brother’s SEO: How Finance Brands Can Win on the New Organic […]

Performics Q3 Webinar: 5 Relevancy Strategies to Break Through and Engage: Search, Display, Social

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Learn how to leverage relevancy to boost digital performance: analytics, channel integration, copy/landing page test & learn, Panda 4.0 & search retargeting. 5 Relevancy Strategies to Break Through and Engage: Search, Display, Social from Performics

Twitter & Facebook “Buy Now” Buttons: Performance Opportunity for E-Commerce Advertisers

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Twitter and Facebook are both enhancing how users can interact with ads. Facebook released a new beta featuring a Buy call-to-action button, enabling purchases to be made directly within the ad unit. Additionally, Twitter confirmed plans to acquire CardSpring, a payments infrastructure company. Advertisers can expect Twitter to release a similar “Buy Now” button in the near future; users have spotted tests on mobile devices, as reported by Mashable. *images courtesy of Mashable and Facebook […]

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook reportedly seeks to sync ads across devices Facebook executives are reportedly discussing a new mobile ad feature with advertisers that would follow Facebook users from device to device. Sequential ads would track how consumers interact with an ad on one device, […]

Social Snapshot: Retail

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Check out the first edition of Performics new Social Snapshot which tracks social performance of industry leaders in retail- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical.   Social Snapshot June 2014 from Performics