Global Performance Marketing Agency
Posted by Sam Battin, Senior Natural Search Specialist A problem I heard about this week moved me to write about the proper procedure for moving content on your site to a new location. You should never be afraid to move your content for good reasons. Changing the CMS? Good reason. Revising your directory structure so it’s more logical? Good reason. The important thing, as always, is to keep search engines accurately informed about the correct location [...]
At its I/O 2013 Conference, Google announced the introduction of “Conversational Search” on desktop devices via its Chrome browser. Users can now ask Google questions on desktops and laptops, and Google will perform queries and provide answers—just like on mobile through Google Now. A user prompts Conversational Search by saying “OK, Google” into his microphone, similar to how he’d prompt Google Glass—hands-free—to ask a question. Conversational Search is part of Google’s strategy to become an [...]
The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and hot topics continuously emerging. United States Channel Insights Mobile eMarketer: Affluents Drive Local Search App Use Internet yellow page (IYP) users were 51% more likely than smartphone users overall to have incomes above $100,000. 41% of IYP app users had made a mobile purchase in December, compared with 19% [...]
Each year, the American Association of Advertising Agencies (4A’s) coordinates their Institute of Advanced Advertising Studies (IAAS) program to catapult rising stars into the industry’s best and brightest. They offer this 15-week program in 8 cities, and clients this year included Klondike, American Express, RaceTrac, Qualcomm, and Skyy Vodka among others. Claire Doiron, Senior Account Manager at Performics, was chosen along side 35 other agency representatives to participate in the program this year. The class was broken [...]
Posted by Jennifer Hyla, Director, SEO I had the opportunity to attend the Performics European SEO Team Training which was held in Warsaw Poland on April 24 and 25. This training included Performics SEO members from across Europe and the Middle East, hosted by Performics Worldwide. The event was a two day training and knowledge share across the markets, which included best practices and case studies. Coming from an advanced market I was able to [...]