Google Enhances Multi-Screen Display Ad Capabilities: New Ad Formats, New Tools and Implications for Advertisers


Within the next few months, Google will be rolling out new ad formats and tools that will change how advertisers create mobile ads. With mobile advertising expecting to reach over $3.7 billion this year (eMarketer), these updates from Google will likely grow its mobile ad revenue significantly. Google’s updates will consist of four ad formats and three new tools that will enable advertisers to create one ad that functions seamlessly across multiple screens. These formats […]

America Reacts to Ebola Using Search and Social


With the recent Ebola outbreak, America turns to search and social for more information surrounding the virus. Check out our infographic highlighting search trends, social insights and consumer purchasing patterns in response to recent news releases. America Reacts to Ebola Using Search and Social from Performics

Yahoo!/Bing Enhanced Sitelinks: New Performance Opportunity for Advertisers


Recently, Microsoft released an update to all U.S. advertisers for its Enhanced Sitelinks ad extension feature. Advertisers now have new opportunity to drive deeper engagement with more compelling search ads. In addition, this update brings the Yahoo!/Bing Network more in line with Google, which offered a similar update last year. While in beta, Bing Enhanced Sitelinks drove large success for advertisers with an average 27% lift in click-through rate. As seen with Google Sitelink Extensions, […]

October Social Snapshot: Home Care


Check out how leading home care brands measure against each other on social media with October’s Social Snapshot: October Social Snapshot: Home Care from Performics

Weekly Digital Digest


Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook Passes YouTube for Desktop Video “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube, which is pretty amazing,” comScore co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV. Facebook still trails Google Sites […]