Create Optimal Geo-targeting Campaigns for Local Businesses

Post by Casey Howard, Media Director-Local When setting up geo-targeting for campaigns within AdWords, it’s important to be realistic about…

An Exploratory Look at the Future of Programmatic Search

Post by Jon Campbell, Senior Media Manager and Shawn Meade, Senior Media Manager Today, the word “programmatic” is a widely…

Alphabet: The First Digital Multinational Conglomerate Pros & Cons for Google Core & Adjacent Companies

Google has created a new corporate structure under a holding company called Alphabet.  Alphabet houses all Google companies, the biggest…

Brand Cost-per-clicks on the Rise in Google: Causes and Ways to Combat

Post by Kali Walker, Media Manager and Mary Sinker, Media Manager Many advertisers have noted rising cost-per-clicks (CPCs) for brand…

Creating Synergies between PLAs and Traditional Search Ads

Post by Jesse Stepniewski, Senior Media Manager Product Listing Ads (PLAs) have become a major piece of the digital marketing…

NBCUniversal Invests in BuzzFeed: Potential New Native Advertising Opportunities for Brands

NBCUniversal has invested $200M in BuzzFeed, with both companies looking for a “strategic partnership.”  With this deal, NBCUniversal likely hopes…

Twitter Rolls Out New Ads Editor: New Opportunity for Bulk Campaign Management & Optimizations

Post by Lea Anderson, Media Manager, and Lauren Claps, Media Manager In early August, Twitter began rolling out its bulk…

What Are Your Intentions?

Across businesses we are heading into the 2016 planning season and, as we do, I think it is critical to…

Google Reduces Local-Pack to Include Only 3 Listings: Implications & Organic Search Recommendations for Brands

Post by Erik Bergstrom, SEO Analyst On August 6th, webmasters began seeing a big change on Google’s search engine results…

Remarketing 101: How to Set Up Campaigns Based on Brand Goals

Post by Chris Dean, Media Manager, and Jamie Strothmann, Media Manager Remarketing is now a mainstream digital marketing tactic used…

Gem Award: Daphne Pan, Analytics Manager

Why Daphne is our June Gem: Nominated by Vedha Mitra, Group Media Director, Performance Media Daphne has been instrumental in…

Brands Should Use Google Trends When Planning a Digital Campaign

Post by Caterina Merenda, Copywriter Google provides some powerful tools for marketers, one of which is Google Trends. Google Trends provides…

Why Google’s New Structure is Good News

Post by Stefan Bardega, Chief Digital Officer, ZenithOptimedia *originally posted on ZenithOptimedia.com Google has announced a major overhaul of its…

Former White House Strategist Joe Reinstein Joins Performics Management Team

Newly created position, Executive Vice President of Integrated Services, will oversee agency’s planning, business development and marketing functions Performics, the…

Bing Encrypts Organic Search Queries: Variances in Traffic & Best Practices Going Forward

Post by Nonie Carson, Associate Manager, Marketing, with insights from Catherine Smale, Media Manager Bing recently announced two major updates…

What Brands Can Expect from Pinterest’s User Interface

Post by Brett Wagner, Senior Media Manager Today, social media is ubiquitous and it seems every social networking platform is looking…

Exploring Beyond Position 1: Achieving Optimal Awareness and Conversions

Post by James McGinn, Senior Media Manager Is position 1.0 really the highest you can achieve? The short, technical answer, is…

Flash Display Ads to be Paused in Chrome: HTML5 Future & Implications for Brands

With insights from Alia Samhat, Media Manager BACKGROUND HTML5 is continuing to gain ground versus Flash in display advertising.  Following Safari’s…

Facebook Refines Cost-per-Click Measurement: Ads Will Now Better Align with Brand Goals & User Intent

Post by Ian Hopkins, Media Director, and Nonie Carson, Associate Manager, Marketing Facebook just announced a cost-per-click (CPC) update to…

The Death of Budgets

Post by Michael Kahn, Worldwide CEO As the marketing world continues its accelerated pace of change, machine-based buying/optimization becomes an…

Working Within Ad Copy Restrictions to Maximize Creativity

Post by Caterina Merenda, Copywriter Building out campaigns, ad groups and keywords is a fairly smooth process once we understand…

The Importance of Multi-Touch Attribution: An Illustration

Post by Angela Arnfelt, Media Director, and Brent Kruschke, Account Director A Performics client had a goal to sell a product with…

Performics’ Annual Community Service Day Reaches 17 Diverse Markets

Today, Performics kicks off its 4th annual global community service day. This is the first year that parent company, ZenithOptimedia,…

When Granular Targeting Works Against You: 3 Tips for More Strategic Display Campaigns

Post by Kevin Theodore, Media Director Often, advertisers fall into the trap of making too many assumptions when planning their…

May Gem Award: Leo Sussan, Media Manager, Performance Media

Why Leo is our May Gem: Nominated by Jamie Kahn, Associate Media Manager and Sami Tabibi, VP Group Account Director…

Income Location Targeting in AdWords: Hybrid Options

Post by Jesse Nogel, Media Director Last year, Google AdWords created a new geo-targeting feature: income location targeting. This feature…

5 Popular B2B Mistakes in SEO & Performance Content

Post by Cara Hebert, SEO Analyst With SEO’s ability to generate a high quantity and quality of consumers, it’s no…

5 Ways that Bing Ads Differs from Google AdWords

Post by Carrie Sheeran, Media Director Advertisers are constantly comparing Google vs. Bing. While Google is often regarded as the…

Pinterest Updates Ad Solutions: Leverage Promoted Pins to Target Customers Throughout the Funnel

Post by Christine Hickey, Media Director, and Nonie Carson, Marketing Specialist Pinterest just announced a suite of new products and…

Intent: The Largest Marketing Variable

Good Day Performance Marketing World! As we continue our strategic jaunt through 2015, I wanted to share perspectives on a…

AdWords Custom Columns: Optimize Your Mobile Presence The Smart Way

Post by James Ko, Senior Media Manager In December 2014, Google AdWords released a new tool called, “Custom Columns,” to…

Apple Confirms Applebot: Improved Search Opportunity for Siri & Spotlight Suggestions

Post by Erik Bergstrom, SEO Analyst and Paul Williams, Group Account Director Apple recently confirmed the existence of its web crawler,…

Developing Creative Content in Spanish: Keyword Planning & Research Recommendations

Post by Caterina Merenda, Copywriter Developing fresh, new content for a website can be time consuming. Occasionally, you may have to…

Google Compare for Auto Insurance: Performance Implications & Recommendations for Paid Search Campaigns

Post by Bhavna Shewakramani, Media Director, and Andrea Mann, Media Director Google recently entered the increasingly competitive online auto insurance shopping space,…

Blurring the Lines Between Search & Social Campaigns

Post by Amber Kim, Media Director Believe it or not, there are a lot of similarities between running paid search…

Future of Mobile Beacons: My Car Just Sold Me a Pair of Jeans

Post by Josh Roland, VP, Group Director A picture creates an impulse, and in less than 30 minutes you went…

Quality Time with the “Phantom Update”: Content Strategy Implications for Google’s Latest Organic Algo Change

Post by Cameron Moore, Copywriter, and Nonie Carson, Marketing Specialist Google just confirmed a core algorithm update that changes how…

Instagram Revamps Ad Platform: New Formats, Richer Targeting, Easier Buying Geared for Direct Response

Post by Dan Malachowski, Marketing Director & Christine Hickey, Media Director Instagram has announced a number of significant advertising updates,…

The Do’s and Don’ts of International Content Localization

Post by Cara Hebert, SEO Analyst While global SEO as a whole can provide tremendous value for international businesses, international…

Tweets to be Magnified in Google Organic Search Results: Performance Content Strategy Implications for Brands

Post by Dan Malachowski, Marketing Director and Nonie Carson, Marketing Specialist, with insights from Meghan Ryan, SEO Analyst Updated May…

Keeping a Pulse on Google’s “Mobilegeddon” Mobile Algorithm Update: Performance Impact to Date

Post by Erik Bergstrom, SEO Analyst Performics has been closely monitoring the impact of Google’s mobile algorithm update on April…

Bid Automation vs. Manual Bid Management: Man, Machine or Both?

Post by Richard Rhee, Associate Director, Analytics When it comes to paid search bid management, advertisers often wonder whether to…

Google Brings Dynamic Structured Snippets to Search Ads: Bolsters More Relevant Ad Experiences for Searchers

Post by Nonie Carson, Marketing Specialist with insights from Cristina Schultz, Media Manager Google is continuing its quest to serve more…

The Continued Growth of the Performics Global Network

I am thrilled to announce two important updates in our global performance marketing network: (1) Our global footprint is expanding…

April Gem Award: Shawn Meade, Media Manager, Performance Media

Why Shawn is our April Gem: Nominated by Josh Roland and Michael Troyer This is a story.  This is a story about…

Improve Organic Search Ranking: Organize Your Website for SEO Value

Post by Caterina Merenda, Copywriter Quite often we notice that webpages contain duplicate information as other internal pages or don’t…

Google’s 2015 Fashion Report: Search Queries Uncover Customer Intent & Trends

Post by Nonie Carson, Marketing Specialist Trendsetters can now use Google’s Big Data to prove why ditching skinny jeans for…

Highlights from Google’s 2015 AdWords Livestream: Our Take on New Ad, Automation & Measurement Opportunities

Post by Dan Malachowski, Marketing Director with insights from Leo Dalakos, VP of Digital Strategy At this year’s AdWords Livestream,…

Develop an SEO Strategy Around Short Content Pages

Post by Hayley Wolfcale, SEO Specialist Welcome to Part II of my series on SEO copywriting! So far I’ve covered…

Twitter & Google/DoubleClick Integrate for Ad Buying & Attribution: Implications & Benefits for Advertisers

This week, Twitter announced two new initiatives—in partnership with Google—around Twitter ad measurement and buying: Advertisers will be able to…

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