Five Relevancy Strategies to Break Through and Engage Your Audience

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Post by Dorothy Kornacki, Media Director Today, participants move fluidly across devices and channels, and they’re continually being bombarded by messages.  How can brands break through the clutter and engage these participants?  Answer: by creating relevant experiences that speak directly to participants’ needs, wants and barriers.  Relevancy is a lot of work, but it’s crucial in today’s landscape.  In this post, I outline five relevancy strategies that have proven successful for the brands I work with. […]

Twitter’s Visual Redesign: Implications & Opportunities for Brands

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On April 8th, a small group of Twitter users saw a new profile design that looked very similar to Facebook.  Now, Twitter has announced that it will roll out the new features to all users within the next few weeks. Twitter’s purpose is to enable users to express themselves in an easier, more engaging way: While the redesign is certainly an attempt to grow Twitter’s user base, it could hold positive and negative implications for […]

Google to Remove Paid Search Query Data: Search & Display Implications for Advertisers

As expected, Google will be removing query-level data from paid search redirect URL links due to privacy concerns.  Google announced this change on April 10th, and it is likely to go into effect in mid-April. This follows Google’s recent encryption of all organic search data, as Google continues to (1) take a stronger position on data privacy and (2) focus on content and user experience. This change will not impact AdWords Search Query reports, ad […]

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Mobile Study: 80% of Mobile Searches Result in a Purchase 79% of smartphone owners and 81% of tablet owners use their devices to search for information on local businesses. Approximately 80% of those mobile searches result in the purchase of a product or […]

Global Adspend Set to Return to Pre-financial Crisis Growth Rates

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Adspend boosted by stronger economy, programmatic buying and mobile  Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising. According to ZenithOptimedia’s […]