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Twitter Continues to become more Performance-Focused with New Objective-Based Campaigns

twitter objective-based campaign

Social is no longer just a channel for branding; it can be used to drive measurable leads, sales and actions. A major 2014 trend in social has been the release of more performance-based opportunities. Recent performance opportunities include Twitter click-to-call ads to foster local traffic, as well as Twitter and Facebook “Buy Now” buttons for real-time social ecommerce. And now, Twitter has announced new objective-based ad pricing options for advertisers—called objective-based campaigns. Previously, advertisers could […]

Google Announces Exact and Phrase Match Update: Engine to Remove Opt-Out of Close Variant Matching for Advertisers

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Google recently announced an upcoming change to its keyword matching options for advertisers: impacting only exact and phrase match keywords, advertisers will no longer be able to select the advanced Search Network setting “do not include close variants.” Rolling out in late September, this update will mainly impact advertisers currently opting out of close variant matching for exact and phrase keywords. Close variant keyword matching was first announced by Google in 2012, allowing advertisers to […]

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Search New Bing Ads Interface Begins Rolling Out The focus of the new design is to make data visualization and help customers be more efficient, said Jamie Chung a Program Manager with the Bing Ads UI team by phone last week. The new […]

Not Your Big Brother’s SEO: How Finance Brands Can Win on the New Organic SERP

August CMO briefing

Gone are the days when finance brands could optimize poor content to rank highly in organic results. SEO has given way to Performance Content—the art and science of creating engaging and useful experiences that, in turn, are awarded high organic rankings because they’re helpful to users. Finance brands should now focus on (1) quality content and (2) organic measurement. Read more: Not Your Big Brother’s SEO: How Finance Brands Can Win on the New Organic […]

Performics Q3 Webinar: 5 Relevancy Strategies to Break Through and Engage: Search, Display, Social

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Learn how to leverage relevancy to boost digital performance: analytics, channel integration, copy/landing page test & learn, Panda 4.0 & search retargeting. 5 Relevancy Strategies to Break Through and Engage: Search, Display, Social from Performics