The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and hot topics continuously emerging. United States Channel Insights Mobile eMarketer: Affluents Drive Local Search App Use Internet yellow page (IYP) users were 51% more likely than smartphone users overall to have incomes above $100,000. 41% of IYP app users had made a mobile purchase in December, compared with 19% [...]
Claire Doiron Completes 4As “Rising Stars” Program
May 16, 2013 by Leave a Comment
Each year, the American Association of Advertising Agencies (4A’s) coordinates their Institute of Advanced Advertising Studies (IAAS) program to catapult rising stars into the industry’s best and brightest. They offer this 15-week program in 8 cities, and clients this year included Klondike, American Express, RaceTrac, Qualcomm, and Skyy Vodka among others. Claire Doiron, Senior Account Manager at Performics, was chosen along side 35 other agency representatives to participate in the program this year. The class was broken [...]
SEO Near and Far
May 15, 2013 by Leave a Comment
Posted by Jennifer Hyla, Director, SEO I had the opportunity to attend the Performics European SEO Team Training which was held in Warsaw Poland on April 24 and 25. This training included Performics SEO members from across Europe and the Middle East, hosted by Performics Worldwide. The event was a two day training and knowledge share across the markets, which included best practices and case studies. Coming from an advanced market I was able to [...]
Digital Activism, Social Impacts and Other Reflections from TedXMidwest
May 14, 2013 by Leave a Comment
Posted by Sara Burton, Account Director Recently I had the privilege of attending TedXMidwest in downtown Chicago. For those unfamiliar with Ted, it is a series of presentations that inspire “Ideas Worth Spreading.” The event was 2 days long consisting of 17 minute speeches from professors, writers, Pulitzer Prize winners, National Geographic photographers, researchers and some of the top minds in a variety of fields. In addition to the speeches, hour long breaks where given [...]
100% Pass Rate for Inaugural Performics Adwords Certification Program
May 13, 2013 by Leave a Comment
Posted by Rhanatah Griffith, Account Manager, Paid Search The Performics Atlanta team joined hands with Google, the Marketing Team, and Dr. Karen King and Dr. Elaine Lin from The Grady College of Journalism and Mass Communication at The University of Georgia to pilot an AdWords Certification Program for 10 selected Graduate and Undergraduate Senior students. Our main program goals were to educate the students about Search Marketing through an intensive four-month training course, mentor the [...]