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Weekly Digital Digest

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Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook Passes YouTube for Desktop Video “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube, which is pretty amazing,” comScore co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV. Facebook still trails Google Sites […]

Google Introduces Structured Snippets: Importance of Structured Data and Eye Tracking Explained

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Post by Jennifer Hyla, Director, Performance Content As of September 22, Structured Snippets are now part of Google’s search engine results page (SERP). In an effort to become more streamlined and relevant to users’ search intent, Google has created Structured Snippets to incorporate facts directly under individual results on the SERP (see example below). This update will give searchers more information and clarity into the search results served by Google in an effort to diminish […]

Weekly Digital Digest

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Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Display Forrester: Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019 US online display advertising will grow from $19.8 billion in 2014 to $37.6 billion in 2019, at a compound annual growth rate of 13.7%. The offline ad market, in comparison, […]

16 Digital Trends for Multi-Market Campaigns

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Running digital campaigns across markets can be complex.  Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders:

Google’s Panda 4.1 and Pigeon Updates: What We Know and How to Protect Your Business if Hit

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Post by Erik Bergstrom, SEO Analyst Panda 4.1 Since announced in February 2011, Google has made continuous updates to its Panda search algorithm focused around bringing high quality content to the foreground of the search engine results page (SERP). Similar to Panda 4.0, the most recent algorithm update announced on September 25th, Panda 4.1, rewards high quality content with better rankings, giving small and medium-sized sites with high quality content more visibility opportunities. WHAT WE […]