Valentine’s Day Searcher Insights

Valentine’s Day is right around the corner, which means everyone is scrambling to plan last minute dates and buy thoughtful…

Performics Hosts 4th EMEA SEO Conference in Lisbon

70 representatives from 18 markets gathered in Lisbon last week for the 4th annual Performics EMEA SEO conference. The conference…

Google’s New Search Head, Artificial Intelligence & the Future of Search

BACKGROUND Amit Singhal, veteran who oversees Google search, has retired. Notably, Singhal will be replaced by John Giannandrea, who leads…

Super Bowl 50 Ads: Showcasing the Power of Paid, Owned, Earned Integration

Super Bowl advertising is perhaps the best case study in integrating paid, owned and earned media to amplify brand messages….

Google Introduces Candidate Cards for 2016 Presidential Election

Post by Michelle Pantoja, SEO Analyst Google recently unleashed a new feature to manage the information overload that occurs with…

New Pinterest Opportunities to Uncover User Intent & Drive Sales

Post by Caterina Merenda, Marketing Specialist, Content with insights from Jessica Aguilar, Director of Planning & Insights Pinterest is evolving…

January: Digi Digest Feature

Boost your brand’s/campaign’s success by knowing your consumer well enough to understand every moment they turn to consume content and…

Google Announces AMP: Implications for Brands & Web Developers

Post by Max Crowe, Developer Google recently announced a new initiative it is calling Accelerated Mobile Pages, colloquially known as…

Performics CES 2016 Recap

At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use…

The Collaboration between TV and Search

Post by Rob Kolis, Senior Media Manager As a performance marketing agency, our main focus is digital. But, we have…

Discovering and Removing “Bad Links”

Post by Caterina Merenda, Marketing Specialist, with insights from Michelle Pantoja, Analyst Discovering bad links can be essential to SEO…

The Key to Creating Better Performing Banner Ads

Post by Caterina Merenda, Marketing Specialist, with insights from Marissa de Leon, Senior Web Designer Within our Performance Content team…

Our Annual CES Foray: Is a Fully Connected Consumer Just a Data Point Away?

Happy 2016, Performics World! I hope this note finds you well and that all of your performance goals, strategies and…

Google’s Core Algorithm Update: Implications for Brands

Post by Meghan Ryan, SEO Specialist Over the weekend, Google made a significant core algorithm update that rocked many websites’…

Search Marketing Life Hacks: Automation Tips & Tricks

Post by Brett Wagner, Senior Media Manager Our teams concentrate on completing tasks with the highest possible efficiency. Because of…

December Gem Award: Isiah Drake, Associate Product Manager, Performance Media

Why Isiah is our December Gem: Nominated by Colleen Lawson, Media Director, Client Solutions To say that Isiah has helped the Local team…

November Gem Award: Shannon Smith, Media Manager, Performance Media

Why Shannon is our November Gem: Nominated by Angela Arnfelt, Senior Media Manager, Performance Media Shannon has gone above and beyond…

October Gem Award: Candace Exson, Specialist, Performance Content

Why Candace is our October Gem: Nominated by Tim Gonzalez-Smith, Head of Design Services, Performance Content Candace is one of those really quiet,…

CES 2016: Technology is Enabling a Super-Connected Consumer Journey

Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful,…

CES 2016 Day 2: A Game of (Tech) Thrones

In the midst of the fascinating and interesting tech being displayed on the show floor, it is easy to miss…

CES 2016 Day 1: Hype vs. Hypertrends

Day 1 of CES officially kicked off on Wednesday, dampened somewhat by adverse weather conditions that caused delays for many…

CES 2016: Pre-Show

International CES is held annually by the newly named CTA Consumer Technology Association; formerly called the Consumer Electronics Association. Tuesday…

Breaking Through “The Force”

Post by Burcu Agma, Communications Planner Since “Force Friday”, September 9, marketers across the globe promoted their Star Wars inventory…

Google Launches “Compare for Mortgages”: Implications & Advantages for Brands

Post by Mary Sinker, Senior Media Manager Google has announced the latest addition to its suite of Google Compare products:…

Account Restructure Best Practices: 5 Tips to a Well-Organized & Manageable Paid Search Account

Post by Bianca Carbonara, Media Manager & Ami Shah, Senior Media Manager Whether you’re tasked with setting up a brand…

Digi Digest Feature

Snippets that unpack evolving consumer intent through insights from diverse corners of the internet. Study Says Consumers Share Data with…

Google Launches Pinterest-Style Feature: Implications for Advertisers & Brands

Google has recently released a new feature enabling users to save images, similar to the way Pinterest currently works. According…

’16 & Beyond

Post by Michael Kahn, Performics Worldwide CEO December is one of my favorite months of the year. It is a…

New Facebook Multicultural Affinity Targeting: More Granular Segmenting Options for Brands

Post by Bailey Allen, Associate Media Manager The 2010 U.S. Census reported that Hispanics, African Americans and Asian Americans make…

Online Shopping Skyrockets on Black Friday

Post by Caterina Merenda, Marketing Specialist Black Friday prompts millions of shoppers to line up at the stores for the…

New Media Forecast: Two thirds of people living in top digital markets will own a smartphone by 2018

EMBARGO: 00.01 GMT/01.01 CET Monday 23 November 2015 66.5% of individuals in key digital markets will have a smartphone by…

Google’s Upcoming Penguin Update: Implications for Brands & Webmasters

Post by Erik Bergstrom, SEO Analyst Google’s next Penguin update has been confirmed for a 2015 roll-out by Gary Illyes,…

Pinterest’s New “Visual Search”: Current & Future Opportunities for Brands

Pinterest recently launched a new feature enabling consumers to search using pictures instead of text, dubbed as “Visual Search.” Now,…

Impact of Word-of-Mouth Marketing on Brands

Post by Caterina Merenda, Marketing Specialist Consumers trust brands that they’ve heard good things about. They trust product reviews, what…

MediaPost OMMA Conference: Trending Topics

Post by Nathalia Oliveira, Associate Planner with insights from Caterina Merenda, Marketing Specialist On October 27 and 28, MediaPost hosted…

Making the Most of Your Video Ad Spend

Post by Caterina Merenda, Marketing Specialist Our online experience is mainly shaped by visuals. We watch videos on YouTube, whether…

5 Tips to Improve Your Blog & Partner with Brands

Post by Michelle Pantoja, SEO Analyst Bloggers have the ability to influence digital marketing campaigns. According to AdWeek, consumers trust…

Which Presidential Candidate Is Winning The Twitter Race?

Performics Presidential Election Canidates Infographic from Performics

Google Tests DoubleClick Ad Technology for Billboards: Out-of-Home Performance Opportunity for Brands

Post by Kevin Theodore, Media Director Google recently announced its plan to test DoubleClick ad technology on out-of-home (OOH) billboards….

Driving Performance with Gmail Ads

Post by Fidess Ferrer, Media Director Gmail Ads are delivered straight to users’ Gmail accounts; they look like emails, but…

Yahoo & Google Partner in Search: Considerations for Brands

Post by Dan Malachowski, Marketing Director Yahoo has announced that it has signed a three-year search partnership with Google. The…

YouTube Launches Red Subscription Service: Implications for Brands

YouTube has announced its new ad-free subscription service, YouTube Red. At $9.99 per month, members can access YouTube original TV…

Google’s Use of Artificial Intelligence: Implications for Organic Search Marketers

Post by Erik Bergstrom, SEO Analyst On October 26th, Bloomberg Business announced that Google is now using a new artificial…

Proximity, Narrative, Hope & Discomfort: Guide Posts For Transformational Thinking & Change

I had the great pleasure of attending Google Zeitgeist last week in Arizona. Now celebrating its tenth year, this is…

September Gem Award: Frankie Jiang, Media Manager, Performance Media

Why Frankie is our September Gem: Nominated by Timothy Lin, VP, Group Account Director, Performance Media Frankie is one of…

August Gem Award: Sheila Sehgal, Senior Financial Analyst, Account Service

Why Sheila is our August Gem: Nominated by Annie Severin, Senior Accountant, Accounting Sheila is an amazing asset to the…

Tips for Video on Your Site

Post by Caterina Merenda, Marketing Specialist Many companies debate whether or not to add video content to their website. Creating…

Create an SEO Strategy for META Tags

Post by Hayley Wolfcale, Senior Specialist Welcome to Part III of my series on SEO copywriting! So far I’ve covered…

7 Tips to Optimize Video for SEO

Post by Caterina Merenda, Marketing Specialist Having a YouTube account to showcase your brand isn’t always enough. Typically, large brands…

The Rise of Apps & the Impact on Brand Discoverability

Are mobile browsers becoming a thing of the past? According to eMarketer, apps have always been the preferred method of…

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