Early Success in the Ever Evolving “Future of Search”: Amazon Sponsored Search Performance

Post by Lisa Tully, Media Manager “Many people think our main competition is Bing or Yahoo. But, really, our biggest…

Google’s New Organic “Sitelinks Search Box”: Best Practices to Increase Organic Traffic & Prevent Diversion to Competitors

Post by Meghan Ryan, SEO Analyst Recently, Google released a new feature within its search engine results page (SERP) called…

DoubleClick Consumer Stories: Performics and VivaKi Test Advanced Targeting Techniques for Client

As part of a Boston Consulting Group study, Performics, a ZenithOptimedia agency, and VivaKi tested how using advanced targeting techniques…

Health Info Now Included in Google’s Knowledge Graph: Potential Implications for Health Brands

Post by Erik Bergstrom, SEO Analyst On February 10th, Google announced that health-related questions will be answered directly on the…

Emerging Snapchat Paid, Owned & Earned Opportunities for Brands

Post by Christine Hickey, Media Manager Snapchat is giving brands new opportunity to create innovative advertising and grab the attention…

Performics Named a Top 30 Global Digital Agency Network in RECMA’s The DARD

Chicago, IL, February 19, 2015 A new agency evaluation study published by RECMA revealed Performics as a Top 30 global…

Don’t Overlook an Earned Media Strategy: Benefits of Product Ratings and Reviews

Post by Sami Dilaveri, Media Director & Paul Stephani, SEO Specialist Ratings and reviews on a website or search engine results page…

Facebook’s Relevancy Score: New Opportunity to Drive Performance at Lower Costs

Post by Tom Pierson, Media Director & Christine Hickey, Media Manager At Performics, we strive on leveraging actionable, in-market data to…

Scott Shamberg, Performics U.S. President, Reflects on First Four Weeks

On January 19th, Performics introduced industry vet Scott Shamberg as President, Performics U.S. In his new role, Scott leads the…

Google’s “Upgraded URLs”: New Opportunity for Speed to Market in Paid Search, Display & PLAs

Post by Gordon Ferris, Associate Director, Media Technology This week, Google announced upgraded URLs for paid search ads, display ads…

Is Love More Interesting Than Our Presidents?

Check out our infographic to see how Valentine’s Day and Presidents Day square off in search and social interest Is…

Tweets to be Magnified in Google Organic Search Results: Performance Content Strategy Implications for Brands

Post by Dan Malachowski, Marketing Director and Nonie Carson, Marketing Specialist, with insights from Meghan Ryan, SEO Analyst Twitter just…

The Evolution of Google’s Product Listing Ads: Visual Results Drive Big Efficiencies for Advertisers

Post by Claire Doiron, Media Director & Ashlee Wiltshire, Senior Media Manager The launch of Product Listing Ads (PLAs) has…

Don’t Update Your Website without a Proper Redirect Strategy! How to Preserve SEO & UX Gains

Post by Meghan Ryan, SEO Analyst When updating or restructuring your website, you must seek to preserve the SEO value…

Social Snapshot: Super Bowl Weekend Performance

Over 30 advertisers purchased TV ad slots during the big game. In the spirit of competition, we looked at which…

Pinterest Search Now Incorporates Gender Filter: How Advertisers Can Take Advantage

Pinterest recently announced an update to its search settings which will personalize search results based on gender specifications. This update…

Search & Social Interest Surrounding Super Bowl XLIX

Search & Social Interest Surrounding Super Bowl XLIX from Performics

CES 2015: 5 Future Implications for Marketers

5 Trends from CES 2015 and how they will impact marketing in the next year. CES 2015: 5 Future Implications…

7 Global Communication Tips to Streamline Remote Conversations

Post by Sarah Quinn, Media Director As a Media Director working with clients and teams across regions, I have found…

Performics Hires Digital Marketing Industry Veteran Scott Shamberg as U.S. President

January 22, 2015 – Chicago Today, Performics introduced industry vet Scott Shamberg as President, Performics U.S. In his new role, Scott…

January Gem Award: James Ko, Media Manager, LA

About Gem Award: Performics Gem Award is a peer-to-peer employee recognition program within Performics U.S. that recognizes outstanding performers who…

Refining RLSA Strategies for Optimal Search Performance

Post by Joshua Miller, VP, Group Account Director Remarketing has been a crucial and top-performing tactic for display media buying…

Performics MENA Drives Visibility and App Downloads for Gaviscon Using Consumer Insights

Check out how Performics MENA positions Gaviscon as an unquestionable consumer brand of choice during Ramadan to efficiently drive brand visibility and…

CES 2015 Observations & Looking Forward: A Note from Worldwide CEO Michael Kahn

I just returned from a week at CES in Las Vegas where all the latest and greatest technology advancements and…

3 of the Biggest Innovations at CES 2015: Auto Tech, More “Things” and Fitness Wearables

Advancements in Auto Tech, Especially Around Safety At Tech East, we saw evolution from previous years, including super-connected cars, autonomous…

CES 2015: Wrap-Up Day 3

Sensors Embedded in “Things”: Benefits Far Beyond Current Wearable Activity Trackers One of the most promising products in terms of…

CES 2015 Wrap-Up: Day 2

Read the latest technologies and topics coming from the CES show floor- including a session recap with Katie Couric and…

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that…

CES 2015 Kickoff: 6 Hot Topics in Tech

The prestigious international CES conference is happening this week in Las Vegas, Nevada. CES is home to the world’s largest tech trade show…

Key Trends to Drive Digital Performance in 2015

Brands, discover how to activate participation and turn engagement into performance with our comprehensive 2015 trends report. Realize new opportunities…

Leverage Mobile Campaigns to Drive In-Store Sales after the Holiday Shipping Deadline

The shipping deadline for the holiday, December 15th, is around the corner and mobile retail queries are on the rise….

Facebook to Update News Feed Algorithm: Organic & Paid Implications for Advertisers

Facebook recently announced an algorithm update that will significantly decrease the amount of organic promotional content appearing in users’ News…

Social Snapshot: Airlines

Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower…

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that…

The Performance Perspective: Aligning Teams & KPIs in Today’s Digital Landscape

Post by Maira Grylli, Analytics and Technology Analyst Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive…

The New World of Online Discovery

The search ecosystem has splintered. People are discovering and interacting with brands in new ways every day.They demand richer experiences,…

Our Growing Footprint: A Note from Worldwide CEO Michael Kahn

Happy November all. It is that time of the year when we professionally and personally plan for and celebrate special…

Google Webmaster Tools Update: Mobile Usability Reporting & Best Practices for Advertisers

Google recently announced an update to its Webmaster Tools, called Mobile Usability. This update will help advertisers gain additional insight…

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that…

Google Enhances Multi-Screen Display Ad Capabilities: New Ad Formats, New Tools and Implications for Advertisers

Within the next few months, Google will be rolling out new ad formats and tools that will change how advertisers…

America Reacts to Ebola Using Search and Social

With the recent Ebola outbreak, America turns to search and social for more information surrounding the virus. Check out our…

Yahoo!/Bing Enhanced Sitelinks: New Performance Opportunity for Advertisers

Recently, Microsoft released an update to all U.S. advertisers for its Enhanced Sitelinks ad extension feature. Advertisers now have new…

October Social Snapshot: Home Care

Check out how leading home care brands measure against each other on social media with October’s Social Snapshot: October Social…

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that…

Google Introduces Structured Snippets: Importance of Structured Data and Eye Tracking Explained

Post by Jennifer Hyla, Director, Performance Content As of September 22, Structured Snippets are now part of Google’s search engine…

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that…

16 Digital Trends for Multi-Market Campaigns

Running digital campaigns across markets can be complex.  Take a look at our Infographic highlighting market nuisances across search, social,…

Google’s Panda 4.1 and Pigeon Updates: What We Know and How to Protect Your Business if Hit

Post by Erik Bergstrom, SEO Analyst Panda 4.1 Since announced in February 2011, Google has made continuous updates to its…

Facebook Re-launches Atlas: New Cross Channel/Device Targeting & Measurement Opportunities

In 2013, Facebook acquired the ad serving platform Atlas from Microsoft. Previously, Facebook was one-site advertising network, which severely limited…

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that…

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