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Leverage Mobile Campaigns to Drive In-Store Sales after the Holiday Shipping Deadline

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The shipping deadline for the holiday, December 15th, is around the corner and mobile retail queries are on the rise. Historically, retailers see a spike in mobile search traffic the last weekend before Christmas, when shoppers have missed the Internet shipping deadline and turn to their mobile devices to find where they can buy items in-store. Retailers should optimize marketing efforts to capitalize on the shift in purchase intent as customers turn to smartphones to […]

Facebook to Update News Feed Algorithm: Organic & Paid Implications for Advertisers

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Facebook recently announced an algorithm update that will significantly decrease the amount of organic promotional content appearing in users’ News Feeds. The News Feed update is Facebook’s response to a survey where users reported they want to see less promotional content and more relevant stories from friends and Pages they care about. Starting in January of 2015, the update will provide new content and volume controls for organic brand posts that include promotional messaging. Previously, […]

Social Snapshot: Airlines

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Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower base. Performics Social Snapshot is a monthly publication comparing vertical category leader social presence. For travel, the Snapshot focuses on nine brands with strong, active social presences on Facebook, Twitter and YouTube: American, Southwest, Delta, JetBlue, United, Virgin America, Alaska, Frontier and U.S. Airways. What separates the category leaders, American and Southwest from Frontier and […]

Weekly Digital Digest

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Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook Gives People New Ways to Control of Their Newsfeed People will be able to see which of their friends or the brands they follow accounted for the most posts in their news feeds each week. The update means Facebook will put […]

The Performance Perspective: Aligning Teams & KPIs in Today’s Digital Landscape

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Post by Maira Grylli, Analytics and Technology Analyst Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- driving outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.   The Performance Perspective: Aligning Teams & KPIs in Today’s Digital Landscape from Performics

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