Blog

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook’s Atlas Ad Network Now Has Cross-Device Reporting Facebook-owned ad network Atlas now offers ad targeting no matter what device is being used, and it measures the success of the campaign through Facebook data. The cross-device reporting is not limited to Facebook […]

Engaging the Multi-Screen Millennial

millennials

View out our latest infographic on Millennials and discover how digital natives navigate through the fragmented, multi-screen digital world on social media Engaging the Multi-Screen Millennial from Performics

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.  United States Channel Insights Social Twitter Officially Begins Testing ‘Buy’ Button After months of rumors and some tests spotted in the wild, Twitter is finally launching a button to make purchases on site. The button will roll out to a select group of users first before being […]

Google Expands PLA/Shopping Distribution: New Visibility Opportunity for Advertisers

ScreenHunter_07 Sep. 11 12.10

Google recently announced that advertisers can now opt to extend the reach of their Product Listing Ads (PLA)/Google Shopping campaigns to sites within the Google Search Network. This enables your PLAs to show on site search results pages within the AdSense for Shopping network, which includes sites like Walmart.com. PLAs are triggered by site search keywords, product category or product name. They show alongside the native search results: Things to keep in mind include: PLA […]

Performics Team Wins “People’s Choice” Award at Yahoo! Search Ad Challenge

Yahoo Ad Challenge_2

On Monday, September 8th, Performics took the stage at the Godfrey Hotel in Chicago, IL, to participate in the Yahoo! Search Ad Challenge. The three person Performics team was tasked to address a business challenge using a search ad and compete against other local agencies: Performics presenters included Lauren Claps, Jesse Stepniewski and Lea Anderson. Additional employees from Performics Chicago attended the event and cheered on their team including SVP of Performance Media, Beatriz Fernandez […]