Google +Post Ads: A New Opportunity to Amplify G+ Content & Engage Participants across the Web

Google + posts

Google is bringing new meaning to the concept of engaging ads with +Posts.  +Posts ads don’t run on Google+.  Rather, the ads repurpose organic content (videos, Hangouts, images) from a brand’s Google+ channel and deliver it via lightbox display ads to a much larger channel: the Google Display Network (GDN) (which encompasses 2 million sites).  Announced at the end of 2013, +Posts blur the line between social and display and provide a new way for […]

Performics Leverages Social & Display to Increase Paid Search Volume & Conversions

RBi case study

Challenge: A large entertainment client sought to increase brand keyword search volume to drive additional conversions. This client struggled to grow volume as it had maxed-out opportunity in low-funnel search tactics. Performics was tasked to drive exponential search volume and conversions while remaining within cost-per-acquisition (CPA) limits. Solution: Performics focused on expanding the client’s campaigns beyond paid search, leveraging upper-funnel tactics to drive brand awareness with the theory that this would—in turn—increase brand search volume.  […]

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Social-Savvy Brands Favor Facebook, Twitter On average, the 20 most social-savvy brands had about 14.5 million Facebook fans in March, along with 1.9 million Twitter followers, and north of half a million YouTube subscribers. Phone carriers were the most “socially devoted Facebook […]

Five Relevancy Strategies to Break Through and Engage Your Audience

relevancy 1

Post by Dorothy Kornacki, Media Director Today, participants move fluidly across devices and channels, and they’re continually being bombarded by messages.  How can brands break through the clutter and engage these participants?  Answer: by creating relevant experiences that speak directly to participants’ needs, wants and barriers.  Relevancy is a lot of work, but it’s crucial in today’s landscape.  In this post, I outline five relevancy strategies that have proven successful for the brands I work with. […]

Twitter’s Visual Redesign: Implications & Opportunities for Brands

ScreenHunter_01 Apr. 14 15.29

On April 8th, a small group of Twitter users saw a new profile design that looked very similar to Facebook.  Now, Twitter has announced that it will roll out the new features to all users within the next few weeks. Twitter’s purpose is to enable users to express themselves in an easier, more engaging way: While the redesign is certainly an attempt to grow Twitter’s user base, it could hold positive and negative implications for […]