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Social Snapshot: Retail

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Check out the first edition of Performics new Social Snapshot which tracks social performance of industry leaders in retail- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical.   Social Snapshot June 2014 from Performics

Driving and Tracking Search-to-Store Performance

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Driving and tracking search-to-store performance can be an uphill challenge for advertisers. Performics latest CMO Briefing shares insights and expertise on harnessing large volumes of cross-channel data for effective attribution. Check out our latest July publication for search-to-store best practices and insights: Driving and Tracking Search-to-Store Performance from Performics

Weekly Digital Digest

United States Channel Insights Social Pinterest Makes It Easier to Find What Just What You’re Looking For Pinterest announced that you can now follow specific interests in addition to following other users. Pinterest already offered a categories tabs where users could search for pins by more general groupings, but now, those categories include more specific interests that users can subscribe to. Pinterest has made content discovery a priority overt the past few months. What Does […]

Digital Advertising Fraud & Abuse: Strategies & Recommendations for Mitigation

BACKGROUND Let’s define “fraud” as advertising that is meant to trick brands into believing that the paid media that they bought was seen by “real” people who actually engaged with that media. Fraud can occur as clicks on search engine result pages (SERPs), impressions against display ads, or false conversion events on individual websites. Let’s define “abuse” as advertising practices or incidents inconsistent with accepted and sound business or fiscal practices. For instance, abuse could […]

Case Study: Utilizing Blue Kai to Remarket to Target Audiences through Google Search

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Posted by Joe Potter, Media Manager Challenge Encourage repeat visitors to engage and generate trial downloads from a software client’s website. Solution Blue Kai Performics recommended launching a remarketing campaign using Blue Kai. Blue Kai is a third-party data service that enables the creation of advanced targeting pools for search and display campaigns. The system eliminates the need to use a Google pixel on the advertisers’ websites. Remarketing Lists We created user pools within Blue […]