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Google Incorporates Website Security into Organic Rankings: Performance Implications

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Google’s most recent update will reward secured HTTPS sites (sites with SSL certificates that protect against data interception) with a slight increase in organic rankings. The search engine recently announced it will be incorporating website security as a ranking factor. The update is positioned around Google’s recent push to incentivize brands to create better user experiences—this time, around security. SSL encrypts user data, like credit card info, as it travels between a web browser and […]

3 Everyday Strategies to Turn Content into Conversions: Test, Learn & Optimize

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Posted by Tim Gonzalez-Smith, Manager, Design & Development There are at least 3.3 billion pages of information on the Internet. For brands, this equates to 3.3 billion pages of content to compete with. While this understandably seems overwhelming, the good news is that success isn’t about content volume; it’s about user experience. What makes a brand stand out, fosters incremental visitors and brand loyalty, is optimal user experience. To illustrate, Google is consistently tweaking its […]

Twitter Continues to become more Performance-Focused with New Objective-Based Campaigns

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Social is no longer just a channel for branding; it can be used to drive measurable leads, sales and actions. A major 2014 trend in social has been the release of more performance-based opportunities. Recent performance opportunities include Twitter click-to-call ads to foster local traffic, as well as Twitter and Facebook “Buy Now” buttons for real-time social ecommerce. And now, Twitter has announced new objective-based ad pricing options for advertisers—called objective-based campaigns. Previously, advertisers could […]

Google Announces Exact and Phrase Match Update: Engine to Remove Opt-Out of Close Variant Matching for Advertisers

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Google recently announced an upcoming change to its keyword matching options for advertisers: impacting only exact and phrase match keywords, advertisers will no longer be able to select the advanced Search Network setting “do not include close variants.” Rolling out in late September, this update will mainly impact advertisers currently opting out of close variant matching for exact and phrase keywords. Close variant keyword matching was first announced by Google in 2012, allowing advertisers to […]

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Search New Bing Ads Interface Begins Rolling Out The focus of the new design is to make data visualization and help customers be more efficient, said Jamie Chung a Program Manager with the Bing Ads UI team by phone last week. The new […]