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Performics at DMEXCO

Performics had a significant presence at DMEXCO (digital marketing exposition and conference) this year. Check out our recap of the event- including 5 top takeaways from Europe’s largest advertising trade show.

Four Emerging Performance Marketing Strategies for the Biggest Holiday Ever

cmo holiday briefing

Retailers, are your digital campaigns set for the holidays? Now is the time to plan performance marketing strategies and capitalize on digital trends to prepare for the biggest holiday season, ever. Check out our holiday CMO Briefing from our performance marketing experts:

Weekly Digital Digest

Weekly Digital Digest_4_feature

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.  United States Channel Insights Social Pinterest to Offer Performance Tracking for Promoted Pins Pinterest is planning to help advertisers track how well their Promoted Pins are performing as it prepares to push out “more relevant” pins to users. The changes, due in a month, will allow advertisers […]

Which Healthcare Brands are Winning in Social Media?

healthcare social snapshot

Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower base. Performics Social Snapshot is a monthly publication comparing vertical category leader social presence. For healthcare, the snapshot focuses on eight brands with strong, active social presences on Facebook, Twitter and YouTube: Blue Cross Blue Shield Heath. Join In., Kaiser Permanente, Humana, eHealth Insurance, Aetna, United Healthcare, Cigna and Health Net. What separates the category […]

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook’s Atlas Ad Network Now Has Cross-Device Reporting Facebook-owned ad network Atlas now offers ad targeting no matter what device is being used, and it measures the success of the campaign through Facebook data. The cross-device reporting is not limited to Facebook […]