Twitter & Facebook “Buy Now” Buttons: Performance Opportunity for E-Commerce Advertisers

buy now button

Twitter and Facebook are both enhancing how users can interact with ads. Facebook released a new beta featuring a Buy call-to-action button, enabling purchases to be made directly within the ad unit. Additionally, Twitter confirmed plans to acquire CardSpring, a payments infrastructure company. Advertisers can expect Twitter to release a similar “Buy Now” button in the near future; users have spotted tests on mobile devices, as reported by Mashable. *images courtesy of Mashable and Facebook […]

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook reportedly seeks to sync ads across devices Facebook executives are reportedly discussing a new mobile ad feature with advertisers that would follow Facebook users from device to device. Sequential ads would track how consumers interact with an ad on one device, […]

Social Snapshot: Retail

Socialsnap shot

Check out the first edition of Performics new Social Snapshot which tracks social performance of industry leaders in retail- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical.   Social Snapshot June 2014 from Performics

Driving and Tracking Search-to-Store Performance

july cmo briefing screenshot

Driving and tracking search-to-store performance can be an uphill challenge for advertisers. Performics latest CMO Briefing shares insights and expertise on harnessing large volumes of cross-channel data for effective attribution. Check out our latest July publication for search-to-store best practices and insights: Driving and Tracking Search-to-Store Performance from Performics

Weekly Digital Digest

United States Channel Insights Social Pinterest Makes It Easier to Find What Just What You’re Looking For Pinterest announced that you can now follow specific interests in addition to following other users. Pinterest already offered a categories tabs where users could search for pins by more general groupings, but now, those categories include more specific interests that users can subscribe to. Pinterest has made content discovery a priority overt the past few months. What Does […]