Social Snapshot: Airlines


Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower base. Performics Social Snapshot is a monthly publication comparing vertical category leader social presence. For travel, the Snapshot focuses on nine brands with strong, active social presences on Facebook, Twitter and YouTube: American, Southwest, Delta, JetBlue, United, Virgin America, Alaska, Frontier and U.S. Airways. What separates the category leaders, American and Southwest from Frontier and […]

Weekly Digital Digest


Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Social Facebook Gives People New Ways to Control of Their Newsfeed People will be able to see which of their friends or the brands they follow accounted for the most posts in their news feeds each week. The update means Facebook will put […]

The Performance Perspective: Aligning Teams & KPIs in Today’s Digital Landscape

Maira article

Post by Maira Grylli, Analytics and Technology Analyst Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- driving outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.   The Performance Perspective: Aligning Teams & KPIs in Today’s Digital Landscape from Performics

The New World of Online Discovery

Search 3000

The search ecosystem has splintered. People are discovering and interacting with brands in new ways every day.They demand richer experiences, and brands must engage them by leveraging compelling content, integrated media and smarter analytics. Welcome to the new world of discovery.   The New World of Online Discovery from Performics

Our Growing Footprint: A Note from Worldwide CEO Michael Kahn


Happy November all. It is that time of the year when we professionally and personally plan for and celebrate special days around the world from Single’s Day to Black Friday to Cyber Monday to Christmas to New Year’s Day. As we move through this season and head into 2015, I wanted to share a few data points and perspectives that point to our growing performance marketing footprint and aspirations around the world. Remarkably, Performics has […]

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