ConnectCommerce Q1 Release Webinar

On March 5, 2008 we held a ConnectCommerce Q1 Release Webinar. Jorge Zapata, Business Systems Analyst, walked Publishers through the new ConnectCommerce features including information on our Newest Links Interface, a Publisher Communications Preference Page Update, Advertiser Profile Interface Updates and more! Additionally, there was a robust Q and A which followed the webinar.

If you were unable to attend the webinar, or would like a refresher, you can view our video podcast here.

Scheduled Maintenance on Saturday, March 29

The ConnectCommerce interface will be unavailable Saturday, March 29, 2008 for our newest release.

The system will be unavailable for 8 hours from 10:00 a.m. EST (3:00 p.m. GMT), until 6:00 p.m. EST (11:00 p.m. GMT). You will be able to login to ConnectCommerce when the release is completed.

Please note: ConnectCommerce tracking is NOT affected during this period!

We apologize for any inconvenience and appreciate your patience.

DoubleClick Performics Affiliate Research

On February 25th, DoubleClick Performics announced results of a semi-annual survey of affiliate publishers. This survey was part of a multi-faceted research initiative to provide insight on consumer engagement with online promotions. Some of the survey highlights include:

  • Fifty-three percent of affiliate publishers expressed the most interest in “free shipping” promotions, followed by “exclusive affiliate channel offers” (48 percent)
  • Long-running offers are preferred by 31 percent of affiliate publishers, followed by 28 percent preferring new offers weekly

To learn more, please view the press release here.

Publishers Spoke, We Listened

We just completed our second release of the year and have a couple enhancements I'd like to call to your attention.  We'll be sending a full release note out on Monday that includes some more screenshots and details on a couple other minor enhancements.  But I couldn't wait to get the word out on these two, so here you go.

We've been getting lots of positive feedback on the newest links UI.  But several  Newestlinksnav publishers suggested that they'd like to see a view of this feature that included links from only those advertisers with whom they have a relationship.  I'm happy to announce that this feature is now available.  Now you may view links added to the network in the past seven days for all advertisers in the network or for only your approved advertisers.  You can further filter the list by link/banner, banner size, promotion type, and for short term promotions.

We've also heard from many publishers that they want more direct contact with our advertisers.  To that end, your primary email address has been available to your approved advertisers for over a year now.  We are now also offering an option on your communications preferences page that will allow you to expose your Pubcommprefs email address to advertisers in our network with whom you are not currently working.  You will need to opt in to this setting to begin receiving direct communication from non-joined advertisers; all publishers are opted out by default

We will soon be releasing a feature to advertisers that will enable them to recruit our network and view the contact information of those publishers that have opted in for non-joined advertiser communication.  We think this will help to open up our network and facilitate many more relationships than we could establish through our own recruiting and matchmaking efforts.

We're very excited about this release and hope you'll find that these features will continue to improve publishers' experience with DoubleClick Performics and our advertisers.  As always, please leave comments and suggestions if you have them.  There will be a publisher webinar on March 5 to walk you through these and other recently released features, check your email for the invite.

Larry Adams
Affiliate Product Manager

Scheduled Maintenance on Saturday, March 1

The ConnectCommerce interface will be unavailable Saturday, March 1, 2008 for our newest release.

The system will be unavailable for 8 hours from 10:00 a.m. EST (3:00 p.m. GMT), until 6:00 p.m. EST (11:00 p.m. GMT). You will be able to log in again when the release is completed.

Please note: ConnectCommerce tracking is NOT affected during this period!

We apologize for any inconvenience and appreciate your patience.