Posted by Michael Kahn, VP Account Management and Marketing It’s an interesting coincidence that each year as the temperature rises outside we start to sweat inside as we think about the upcoming holiday season and the online sales numbers we will need to make. If you haven’t already, you should begin aggressive planning for the holidays so your plan is in place by the end of August. For our paid search programs and with our [...]
Search and Purchase Behavior of Tweens
July 30, 2008 by 1 Comment
Performics’, in partnership with ROI Research, recently commissioned a study to better understand the online search and purchase behavior of seven key demographic segments. In his July Chief Marketer byline, Performics’ VP of Search Operations, Stuart Larkins, analyzes the findings from the first demographic of the study: tweens. The study offers actionable insight for advertisers on how tweens consume media, how they research the products they want to buy, and how they search and purchase [...]
The 4 Pillars of Natural Search- Pillar Number 2, Content Optimization
July 23, 2008 by Leave a Comment
Posted by Sam Battin, Senior Search Specialist (Natural Search) An effective content optimization strategy starts with solid keyword research. Keywords that drive conversions must be determined before optimization efforts take place. Keyword volume (e.g. the popularity of a search term as determined by the number of times it’s typed into search engines) plays a role in keyword research, but is not the most important aspect. A keyword research methodology that produces lasting dividends seeks to [...]
Natural Search Reporting and Analysis: Best Practices
July 21, 2008 by Leave a Comment
Posted by David Young, Natural Search Analyst Actionable reporting and analysis is key to the success of a Natural Search Optimization campaign. Tracking progress against benchmarks, reporting on Key Performance Indicators (KPIs) and gathering data to analyze strategies is best done with an accurate and clean reporting interface. Performics recently rolled out a new reporting format focused around natural search reporting best practices. The new Performics report includes: The Executive Summary – A virtual “one-sheeter” [...]
Use YouTube to Help Get Your Video Content Indexed and Ranked
July 18, 2008 by Leave a Comment
Posted by Dan Malachowski, Product Marketing Manager (Natural Search) In his July Search Engine Land byline, Performics’ Director of Natural Search Eric Papczun discusses the benefits of custom YouTube channels in helping to get video content indexed and effectively ranked by the search engines. Eric uses CBS, the Obama campaign, and the NBA to show the effectiveness of custom YouTube channels. He also compares these sites to other publishers who don’t use YouTube channels to [...]