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How to Rank Social Influencers

September 30, 2008 by Leave a Comment

Posted by Micheline Sabatté, Product Marketing Manager (Emerging Media & Digital Consulting Solutions) How influential are you? Google’s trying to sum it up. A BusinessWeek article Making Social Networks Profitable: Google’s new approach could offer advertisers coveted online communities says Google is working on a patent-pending methodology and tracking system for ranking “influencers” on social networking sites such as MySpace and Facebook.  It aims to be the PageRank for social networking sites. What could this [...]

Filed Under: Innovative Technology, Social Media

How to Manage Your Brand’s Online Reputation

September 29, 2008 by 3 Comments

Posted by Andy Murray, Program Manager, Paid Search Blog posts, Facebook, Twitter, reviews.  Your brand is being talked about everywhere online.  How can you monitor and manage your brand’s online reputation?  Here are some tips: ·         Blog Post Monitoring- It’s important to read industry blogs to see what people are saying about your brand.  This will allow you to incorporate feedback from your consumer base, as well as proactively handle issues as they [...]

Filed Under: Customer Acquisition, Emerging Opportunities, Global Marketing, Participant Behavior, Search Marketing Strategy, Social Media

Search Happenings

September 25, 2008 by 1 Comment

Posted by JC Longbottom, Marketing Analyst The Economy: Online Advertising and Retail ·         What does a traditional advertiser have to say about online advertising’s future? ·         eMarketer’s Ramsey says “keep the faith.” ·         Forrester: 35% of e-tailers predict business will beat expectations in the year ahead. Other Topics of Interest: ·         Co-founder of Wikipedia believes that authenticity and quality are crucial in an age of participatory media. [...]

Filed Under: Customer Acquisition, Emerging Opportunities, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, Social Media

Why Create a Dedicated Paid Search Launch Team?

September 24, 2008 by Leave a Comment

Posted by Peggy Franz, Manager Search Services Just as every advertiser is distinctive, every paid search program has its own set of dynamic variables unique to its industry, marketplace and customer base.  These variables should be highlighted and addressed before a search program is created and launched.  Because every client’s search program is unique, Performics knows there’s no cookie cutter or cut and paste methodology by which to launch a search program. Launch is a [...]

Filed Under: Customer Acquisition, Search Marketing Strategy

Clearing Up URL Rewrite Confusion

September 23, 2008 by Leave a Comment

Posted by Chris Keating, Manager, Natural Search Recently, Google’s Webmaster Blog has been dealing with the subject of URL parameters.  In the September 12th post, Google warns that storing tracking information in the URL, such as a session ID, can cause Google to index duplicate pages.  Duplicate pages in the index can lead to: Dilution of link popularity Decrease in ranking for the duplicate pages User-unfriendly URLs displayed on the SERP that may dissuade users [...]

Filed Under: Search Marketing Strategy
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