Posted by JC Longbottom, Marketing Analyst From the Engines: · Inside AdWords’ Top 10 posts of 2008. Other Topics of Interest: · comScore: YouTube tops Yahoo! and MSN in November searchers. · Google not liable for fraudulent PPC ads. · 8 ways a client can help their paid search campaign succeed. · Amazon has best holiday shopping season ever. Some Fun Stuff: · Shepherd controls flock with wolf picture.
Search Happenings
Filed Under: Customer Acquisition, Emerging Opportunities, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, Social Media Tagged With: Natural Search, Paid Search, Sheep
Search Happenings
Posted by JC Longbottom, Marketing Analyst From the Engines: · Google’s countdown to 2009. · Yahoo!: Getting the most from paid search in the bad economy. Other Topics of Interest: · eMarketer: 2009 search predictions. · Google Maps now has YouTube videos. · Google ramps up Search Suggest. Some Fun Stuff: · You’d better not park… · Santa bitten by a bobcat.
Filed Under: Customer Acquisition, Emerging Opportunities, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, Social Media Tagged With: Natural Search, Paid Search, Santa
Holiday Sales Starting to Slow
Posted by: Chris Costello, Senior Manager, Digital Research When we last left our holiday season already in progress, a strong surge in sales on both Black Friday and Cyber Monday had us speculating about how early returns would affect the shopping dynamic throughout the rest of December: Were shoppers “front-loading” their purchases? Would year-over-year increases sustain through the whole of the season? Yes. And no. Below is the revised chart of sales per advertiser [...]
Filed Under: Customer Acquisition, Emerging Opportunities, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, Social Media Tagged With: Cyber Monday
How will Google SearchWiki Affect SEO?
Posted by Sam Battin, Natural Search Strategist SearchWiki, implemented on Google in November, allows the customization of Google search results pages. With SearchWiki, users can re-rank or delete sites, add new sites to their searches, or even post public comments on sites in their searches. Like many Google initiatives, SearchWiki was launched with little fanfare, no promises, and the potential to fundamentally change how people use the Web. If you are logged-in to Google, your [...]
Filed Under: Customer Acquisition, Emerging Opportunities, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, Social Media Tagged With: Google Search Wiki
Search Happenings
Posted by JC Longbottom, Marketing Analyst From the Engines: · Live Search: getting the right links. · New AdWords options for iPhone and G1. · AdWords now allows hard liquor ads. Other Topics of Interest: · 9 myths of landing page quality score. · The importance of rankings in local listings. · EU considering plan to bring broadband to rural areas using satellites. Some Fun Stuff: · Joe the Plumber plugs book.