Posted by JC Longbottom, Marketing Analyst From the Engines: · MSN: Paid search tips for Valentine’s Day. · Yahoo! beats expectations: search strong. · Google makes changes to their Double Serving policy. Other Topics of Interest: · Microsoft still interested in buying Yahoo!’s search business. · Danny Sullivan: analysis of all the 2008 search share numbers. · Layoffs at AOL. · Obama inauguration sets standard for online live video streaming. Some Fun Stuff: · The [...]
Earnings Reports Show Search’s Strength in Tough Economy
January 28, 2009 by Leave a Comment
Posted by Dan Malachowski, Product Marketing Manager (Search and Performance Media) Google and Yahoo! beat analyst expectations last quarter (October-December 2008) and Microsoft fell just short. These earnings reports give us some insight into the strength of search from October through December 2008, even though the economy was reeling. Year-over-year revenue increased 18% for Google and stayed flat for Microsoft’s Online Services Division, while Owned and Operated search revenue was up 11% year-over-year for Yahoo!. [...]
Online Retail Spend and Sales Forecast for 2009 (Part 2 of 2: The Forecasting Exercise)
January 26, 2009 by Leave a Comment
Posted by Michael Conway, Program Manager (Paid Search) Remember that when trying to predict the future, you’ll most likely not be 100% accurate, so you must set expectations accordingly. The second thing to remember is that complexity does not necessarily equal accuracy. Translation: when presenting your forecast, set expectations with room for error and make the logic behind the forecast simple. The first thing to do is research the market a as whole. In December, [...]
Local Implications of Google’s URL Policy Change
January 21, 2009 by Leave a Comment
Posted by Dan Malachowski, Product Marketing Manager (Search and Performance Media) In today’s MediaPost, Craig Greenfield, Performics’ Vice President of Search and Performance Media, takes a look at the most significant event in local search in 2008- Google AdWord’s ban of vanity URLs. This change has posed challenges for many car dealers, coffee shops, and retailers who are located near each other and share the same root URL, such as www.example.com/firststreet and www.example.com/secondstreet. Craig explores [...]