Speakers: Eli Goodman & Matt Miller Is your business ready for the year-end holiday sales season? Whether you're a multi-channel retailer or you're selling purely online, the holiday retail season can be critical. It's not too early to start thinking about it now. This webcast will help you prepare by giving you planning tools and an understanding of what you need to do — and when — in order to succeed online during the 2009 [...]
Webinar Tomorrow! 1 PM EDT: Online Holiday Retail 2009: Tips, Tactics and Timelines for Success
June 24, 2009 by Leave a Comment
Think Dashboards to Keep Your Eye on the Big Picture
June 24, 2009 by 1 Comment
Posted by Tara Kryck, Group Account Director Often times, marketers get lost in the weeds when it comes to analyzing performance reports. This can cause them to lose sight of the bigger goals and data points critical to the bottom line. To help prevent this, I recommend utilizing both a short-term and long-term performance tracking dashboard. Both dashboards should include pre-determined KPIs– trends of actionable data that key stakeholders really care about. Search marketing [...]
Dual Paid Search Strategy (ROI & Branding) is the Way to Go for Retailers
June 23, 2009 by Leave a Comment
Posted by Lauren Woiteshek, Account Manager Retailers should have a ROI-focused search strategy, but during important promotions and seasonal events, they should also invest in high funnel generic keywords to drive brand awareness. This branding strategy can vary depending on the particular promotion and budget, but should be used to reach consumers who are in the research phase of the purchase cycle. Branding via paid search is particularly important given the current state of the [...]