Month: August 2009

Search Happenings

Posted by Dan Malachowski, Product Marketing Manager From the Engines: ·         New mail, messenger and search products from Yahoo!  Mail…

Google’s “Caffeine” Engine – Kind of a Big Deal

Posted by Sam Battin, Senior Search Strategist Google is currently testing its next generation natural search infrastructure.  Searchers can check…

The Holiday Season is almost Here! Are you Delivering Content that Drives High Conversions?

Please join us for a Webinar on How to Improve Conversion Rates with Relevant Content  Thursday, August 27, 2009 2:00PM Eastern/1:00PM…

Search Advertisers at Cross-Roads; Continue with ROI Focus or Go After Market Share

Performics "Same Store" online retail data shows strong first half efficiency gains, July data shows these advertisers increasing spend Performics…

Search Happenings

Posted by JC Longbottom, Associate New Business Manager From the Engines: ·         comScore: Bing share rises from 8.4% to 8.9%…

Social.icio.us Thursday: Facebook Enhancements Continue to Try to Kill Twitter

Posted by Micheline Sabatté, Product Marketing Manager, Performance Media Yesterday’s Silicon Alley Insider “Facebook’s Twitter-Killing iPhone App Revealed!” post by…

A/B vs. Multivariate Testing: Which One Is Better?

Posted by Julia Cardis, Senior Manager, Conversion Optimization When it comes to testing, which method is better: A/B or Multivariate? …

Pharmaceutical Companies, the FDA and Paid & Natural Search Marketing

Posted by Emily Helander, Program Manager Given FDA guidelines, marketing for pharmaceutical companies often involves more complications.  With the growth…

Search Happenings

Posted by JC Longbottom, Associate New Business Manager From the Engines: ·         Publicis acquires Razorfish from Microsoft (pdf); becomes part…

Influencers on Consumer Web Behavior: Factor #3, The Rise in Smart Phone Usage

Posted by Dan Malachowski, Product Marketing Manager The ConsumerAccording to Gartner, iPhone sales are expected to jump 28% in 2009. …

Influencers on Consumer Web Behavior: Factor #2, The Continued Growth of Social

Posted by Dan Malachowski, Product Marketing Manager The ConsumerConsumers are still flocking to the social networks.  In June 2009, Twitter…

The Differences Between Search & the Content Network

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Influencers on Consumer Web Behavior: Factor #1, The Economy

Facebook Passes Wikipedia to Become Fourth Largest Site in the World

Posted by Dan Malachowski, Product Marketing Manager In June 2009, Facebook gained another 24 million unique visitors (comScore), pushing its…

Advantages of Competitive Conquesting in a Down Economy

Posted by Brian Aubert, Account Director   In a bad economy, consumers do more research and shopping around to find…

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