Posted by Dan Malachowski, Product Marketing Manager (Search and Perf. Media) The search engine results page (SERP) is evolving before our eyes. Most importantly, the SERP is continually becoming more relevant to consumers—its content is more integrated, social, mobile/local and personal. Advancements in usability and relevancy that are driving these SERP changes can be grouped into three content categories: Paid Content-paid search ads Owned Content-native website, video, social, local and blog content Earned Content-user-generated content [...]
Posted by Dan Malachowski, Product Marketing Manager From the Engines: Schmidt- Google decided to do Super Bowl ad because of the positive reaction the ad got on YouTube. Facebook’s revamped social search engine. Google acquires Aardvark social search engine. Google to become an ISP. Other Topics of Interest: User-generated ads score during the Super Bowl. Many top web retailers have no presence on Facebook. Some Fun Stuff: Vicious pheasant holds entire town hostage.
Posted by Sam Battin, Senior Search Strategist Mark Twain is reputed to have said, "If you don't read the newspaper, you are uninformed; if you do read the newspaper, you are misinformed." Some things never change! It’s often the case that one of our clients reads a particularly shocking news article related to search marketing and comes to us with questions. The article might relate to subjects such as major infrastructural change in the Google [...]
Posted by Dan Malachowski, Product Marketing Manager It’s always important to support major offline ad campaigns with paid search. This means bidding on your brand and product name, as well as the themes around your campaign. Bidding on campaign themes is particularly important because you’re not likely to have coverage on those themes in natural search, like you would on your brand or product names. For instance, E*TRADE supported its baby commercials by bidding on [...]