Posted by Sam Battin, Senior Search Strategist Recently Google announced that it would allow several of its interactive tools to be embedded into websites. This is pretty good news for site owners looking for ways to make their sites more interesting and useful to visitors. Google calls these tools “Elements,” probably meaning building blocks for your website; structural supports, essentials which you didn’t even know you needed in the first place. Being able to add more interesting things [...]
Performics’ Hyper-Flighting Strategy Sends Retailer’s Clicks, Sales Soaring
May 19, 2010 by Leave a Comment
Background Performics needed to successfully maximize online exposure for an outdoor retailer during their regular catalog drops. The team had to increase paid search exposure during these times of high brand interest and increase online sales, but then return the earned revenue share (ERS) to goal immediately post-catalog drop. Challenges The increased interest and sales generated by the catalog only last 5-7 days, so the aggressive account changes required to improve account position within the [...]