Google Elements: Sidewiki, Checkout, Wave and Virtual Keyboard

Posted by Sam Battin, Senior Search Strategist Recently Google announced that it would allow several of its interactive tools to be embedded into websites.  This is pretty good news for site owners looking for ways to make their sites more interesting and useful to visitors.  Google calls these tools “Elements,” probably meaning building blocks for your website; structural supports, essentials which you didn’t even know you needed in the first place.  Being able to add more interesting things […]

Search Happenings: Weekly Search Headlines

Posted by Dan Malachowski, Product Marketing Manager From the Engines: YouTube turns five years old; two billion views per day. Keyword research tips from Bing. Other Topics of Interest: Facebook announces new “simplistic” privacy settings. Internet Retailer’s 2010 Search Engine Marketing Study. Yahoo! traffic falls 2.4 percent in April to 130 million unique visitors. Twitter expects that hundreds of advertisers will use “promoted tweets” by Q4. Study finds that European privacy regulations reduce advertising effectiveness […]

Performics Leverages SEO Reputation Management Strategies to Push Down Negative Listings

The Objective Performics sought to increase positive awareness around a senior executive in the natural search listings and push negative listings down or off the first search engine results page (SERP). The Solutions Social media pages are increasingly ranking well on the SERP and can be leveraged to dominate the SERP for brand or executive name queries. Optimizing press releases and building incoming links to favorable pages can also aid in SERP reputation management. Tactics […]

Performics’ Hyper-Flighting Strategy Sends Retailer’s Clicks, Sales Soaring

Background Performics needed to successfully maximize online exposure for an outdoor retailer during their regular catalog drops. The team had to increase paid search exposure during these times of high brand interest and increase online sales, but then return the earned revenue share (ERS) to goal immediately post-catalog drop. Challenges The increased interest and sales generated by the catalog only last 5-7 days, so the aggressive account changes required to improve account position within the […]

Social Listening: Harness Marketing Insights from Consumer Conversations

Posted by Megan Halscheid, Product Manager, Social The growing popularity of social sites like Twitter means that social listening has become a great way for advertisers to gauge online consumer sentiment about their brands. At Performics, we’re using our proprietary social listening tool (Listening Post) to glean insights into what consumers are saying about brands on Twitter and other social sites and blogs. We then use these insights to inform paid search and Content Network […]

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