Long Term SEO Visibility: Wearing the White Hat

Posted by Sam Battin, Senior Natural Search Strategist There are several hats you wear as a Web site owner.  You’re familiar with all of them; the hats have a variety of names that explain your duties.  They have names like “designer,” “programmer,” “CFO” and a host of others depending on what you have to do today.  Let’s talk about two important hats on your rack.  On the Web, these hats are a signal of your […]

Mobile Paid Search Impressions Surge into 2011; Clicks, CTRs and CPCs Remain Steady

Posted by James Beveridge, Sr. Analyst, Planning & Analytics Mobile paid search impression share continues to rise for Performics’ clients in 2011.  In January, mobile paid search impressions were 9.4% of total Google paid search impressions (computers + mobile).  Trends indicate that March 2011 will be the first month where more than 10% of all impressions come from mobile devices.  This comes on the heels of IDC’s report that smartphones outsold PCs for the first […]

The Feeds Beat: February 2011

Posted by Serai Finn, Program Manager, Feeds Retailers Gripe About Amazon Marketplace – Some retailers are concerned with Amazon using their product information to directly compete against them through internal marketing efforts. Other retailers are unhappy with the control they have over product listings and Marketplace customer support. Could this be a reason to utilize the Amazon Product Ads offering instead of Marketplace?  Maximize Google Sales with Free Webinar – Learn how to grow your 2011 […]

Performics Catapults Mobile Sales & In-store Traffic through Mobile Paid Search

Posted by Richard Wong, Account Manager & Dave Strong, Account Manager Challenge Mobile web users have now exceeded over 100 million per month. The percentage of people who make purchases from mobile phones grew from 10% in 2009 to 13% in 2010. Additionally, 1 in 3 mobile searchers use a location in their search query.  Because of the growth of mobile, all advertisers should seek to increase mobile web sales and in-store traffic through paid […]

Search Strategies to Reach Valentine’s Day Searchers

Today, Performics and BrightEdge released our official report on “Search Engine Marketing Strategies for Valentine's Day” (PDF).  We took an in-depth look at the top keywords related to Valentine’s Day, and found some really interesting results for online marketers engaged in PPC and SEO. Key findings include: We checked out 83 keywords associated with Valentine’s Day, and found that almost 80% of all searches were around the top 10 words. The top two keywords, “flowers” and […]

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