Month: October 2011

Performance Never Rests: Our People’s Top Picks

Performance Never Rests: Our People’s Top Picks Curious about the latest and greatest tools, technology and toys? Fear not, we…

How Should Search Marketers Respond to Google Encrypted Search?

Performics Research Finds that a Very Small Percentage of Search Queries are Affected Posted by Sam Battin, Senior Natural Search…

Surprising Shopping Study Results: Men Engage More Frequently Than Women in Five of Six Online Social Shopping Activities

Many social networkers occasionally or frequently conduct in-store search & social activities; Shopping sites trump social and deal sites before…

Performics Forecasts Biggest Holiday Ever for Mobile Paid Search; December Mobile Clickshare to Jump from 9.5% to 17.3% YoY

Low CPCs Present Huge Holiday Buying Opportunity for Advertisers Posted by James Beveridge, Senior Analyst & Cristina Lucero, Research Associate…

Performics Weekly Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team Hello Everyone! Highlighted below are some emerging trends and…

Expanding Keyword Coverage & Increasing Conversions Using Google’s Dynamic Search Ads (DSA)

Posted by David Langert, Account Manager At Performics, we’ve been testing Google’s new Dynamic Search Ads (DSA) beta, also known…

Performics Weekly Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team Hello Everyone! Highlighted below are some emerging trends and…

Performics Increases Clicks 14%, Reduces Cost per Clicks 10% on Flat Budgets Resulting in More Leads for Southeast Toyota Dealerships

Objective Southeast Toyota wanted to increase leads from paid search without raising click charges for local dealerships.  Performics sought to…

Price-Conscious Holiday Shoppers Turn to the Internet

Posted by Cristina Lucero, Research Associate Early data shows that holiday shoppers will be extremely price conscious this year.  And…

Industry Expects Holiday Sales to Grow Despite Economic Uncertainty

Posted by Cristina Lucero, Research Associate Despite varying consumer confidence mainly attributed to falling stock prices and relentless unemployment, many…

Performance Never Rests: Our People’s Top Picks

Performance Never Rests: Our People’s Top Picks   Curious about the latest and greatest tools, technology and toys? Fear not,…

Marketing as a Function of Your Entire Organization

This blog was originally posted on eMarketingandCommerce.com Posted by Craig Greenfield, SVP Performance Innovation In a world where earned content…

Performics Weekly Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team Hello Everyone! Highlighted below are some emerging trends and…

Reviewing the Latest Google Eye-Tracking Study

Posted by Sam Battin, Senior Natural Search Specialist How do People See Universal Search Results? Recently the folks at SEOMOZ…

Performics Weekly Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team Hello Everyone! Highlighted below are some emerging trends and…

Five Performance Marketing Strategies to Engage Online Hispanics

Hispanics are the largest and fastest-growing minority segment in the United States.  And 30 million U.S. Hispanics—60% of the U.S….

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