Performance Never Rests: Our People’s Top Picks

Performance Never Rests: Our People’s Top Picks Curious about the latest and greatest tools, technology and toys? Fear not, we turn to our teams and present their take on what’s hot, what’s not, and the issues making waves around the industry. Gadget Geeks: Erik P – “One of the coolest digital creative agencies (12 staff) I saw at MIMA which is pushing the envelope of innovative brand-building initiatives. Check out: chalkbot, Toyota’s ideas for good […]

How Should Search Marketers Respond to Google Encrypted Search?

Performics Research Finds that a Very Small Percentage of Search Queries are Affected Posted by Sam Battin, Senior Natural Search Specialist & Todd Friesen, Director, SEO On October 18, 2011, Google announced that it would be encrypting all search queries made by users who were logged-in on Google.  All logged-in Google users are now redirected to https://www.google.com/, and search queries are encrypted with secure socket layer technology.  According to Google, this move enhances data security […]

Surprising Shopping Study Results: Men Engage More Frequently Than Women in Five of Six Online Social Shopping Activities

Many social networkers occasionally or frequently conduct in-store search & social activities; Shopping sites trump social and deal sites before the purchase CHICAGO – October 27, 2011 – Performics, the performance marketing agency owned by Publicis Groupe, today unveiled its 2011 Social Shopping Study which found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently […]

Performics Forecasts Biggest Holiday Ever for Mobile Paid Search; December Mobile Clickshare to Jump from 9.5% to 17.3% YoY

Low CPCs Present Huge Holiday Buying Opportunity for Advertisers Posted by James Beveridge, Senior Analyst & Cristina Lucero, Research Associate Mobile paid search was big last holiday, but it will be small in comparison to what Performics expects to see this holiday.  In December 2010, mobile paid search was 9.5% of all Google paid search clicks (desktop + mobile).  Mobile clicks then tapered off in January and February 2011 but have steadily risen ever since.  […]

Performics Weekly Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team Hello Everyone! Highlighted below are some emerging trends and insights that maybe of interest to you from October 21st.  United States Channel Insights Search  - Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search. (Google) The change to Secure Sockets Layer (SSL) search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data […]

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