Performance Never Rests: Our People’s Top Picks Curious about the latest and greatest tools, technology and toys? Fear not, we turn to our teams and present their take on what’s hot, what’s not, and the issues making waves around the industry. Gadget Geeks: Erik P – “One of the coolest digital creative agencies (12 staff) I saw at MIMA which is pushing the envelope of innovative brand-building initiatives. Check out: chalkbot, Toyota's ideas for [...]
How Should Search Marketers Respond to Google Encrypted Search?
October 28, 2011 by Leave a Comment
Performics Research Finds that a Very Small Percentage of Search Queries are Affected Posted by Sam Battin, Senior Natural Search Specialist & Todd Friesen, Director, SEO On October 18, 2011, Google announced that it would be encrypting all search queries made by users who were logged-in on Google. All logged-in Google users are now redirected to https://www.google.com/, and search queries are encrypted with secure socket layer technology. According to Google, this move enhances data security [...]
Performics Forecasts Biggest Holiday Ever for Mobile Paid Search; December Mobile Clickshare to Jump from 9.5% to 17.3% YoY
October 26, 2011 by Leave a Comment
Low CPCs Present Huge Holiday Buying Opportunity for Advertisers Posted by James Beveridge, Senior Analyst & Cristina Lucero, Research Associate Mobile paid search was big last holiday, but it will be small in comparison to what Performics expects to see this holiday. In December 2010, mobile paid search was 9.5% of all Google paid search clicks (desktop + mobile). Mobile clicks then tapered off in January and February 2011 but have steadily risen ever since. [...]