Month: March 2012

Performics Retailer Client Leverages Pinterest to Boost Participant Engagement, Traffic & Sales

Challenge A Performics’ retailer client sought guidance on which of the many emerging social commerce and shopping platforms to invest…

Pinterest Opportunities & Strategies for Brands

Topic: Leveraging earned media opportunities on PinterestOpportunity:  Increase participation, engagement, site traffic and salesChannels Impacted: Social, organic search Right now,…

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Search -What If Yahoo!…

Performics’ POV on Google’s “Over-Optimization” Update

Posted by Sam Battin, Senior Natural Search Specialist & the Performics SEO Team Matt Cutts, the head of Google’s Web…

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Search -Pew Research Center…

Potential Impacts of Google’s “Big” Search Changes

Topic: Google’s direct answers and semantic search updates as reported by The Wall Street JournalOpportunity:  Maintaining/gaining visibility on a potentially…

Thoughts on Big Data from Performics, AdGooroo, OptiMine & Grainger

Posted by Matt Beran, Manager, Customer Advocacy On the evening of Tuesday, March 13th, Performics co-hosted an event with OptiMine…

Making the Most of Paid Search to Engage B2B Buyers

This article first appeared on ChiefMarketer.com on March 8, 2012 Posted by Leo Dalakos, VP Strategy & Analytics Many business-to-business…

Managing False & Malicious Online Reviews

With Yelp’s recent IPO, we thought it would be helpful to remind brands how to best manage their reputations on…

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Mobile -A completely redesigned…

Technology Spotlight: Will “Summly” Change the Way We Read Search Results Pages?

Posted by Sam Battin, Senior Natural Search Specialist A new iPhone application called Summly has been getting some press, along…

Facebook’s New Advertising Offerings from the Facebook Marketers Conference

Posted by Megan Halscheid, Director, Performance Innovation 1. Facebook Timeline for Brands Today, Facebook announced Timeline for Brand pages.  Brands…

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