Performics Retailer Client Leverages Pinterest to Boost Participant Engagement, Traffic & Sales

Challenge A Performics’ retailer client sought guidance on which of the many emerging social commerce and shopping platforms to invest time and money into. Solutions As agency partner, Performics indentified Pinterest as a key Q1 2012 opportunity to increase participation and ultimately drive traffic and sales.  During annual planning, we forecasted Pinterest’s impact on the retail vertical and provided the client with potential benefits: Pinterest as a key driver of participant engagement and site traffic […]

Pinterest Opportunities & Strategies for Brands

Topic: Leveraging earned media opportunities on PinterestOpportunity:  Increase participation, engagement, site traffic and salesChannels Impacted: Social, organic search Right now, Pinterest is the hottest social media site on the Web.  Pinterest’s exponential growth in both traffic volume and user engagement indicates that it’s more than just the flavor of the moment—it’s here to stay.  Hitwise reported that Pinterest traffic increased 36 percent (to 103 million visitors) from January 12 to February 12; Pinterest drove more […]

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Search -What If Yahoo! Sells Right Media? (ClickZ) Yahoo! may sell off some of its ad platforms. The move is seen as an alternative to investing resources needed to upgrade the platforms. Such a move wouldn’t exit Yahoo! from ad technology entirely. The company owns a large portfolio of ad products, including Blue Lithium, Dapper, and a huge ad […]

Performics’ POV on Google’s “Over-Optimization” Update

Posted by Sam Battin, Senior Natural Search Specialist & the Performics SEO Team Matt Cutts, the head of Google’s Web spam team, briefly outlined an algorithm update designed to “level the playing field” between sites with good content and sites that over-use SEO. This update will make search results more useful for Google users, but site owners who have invested in SEO will be understandably concerned about the effect this update will have on their […]

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Search -Pew Research Center Report: Search Engine Use 2012 91% of online adults use search engines to find information on the web, up from 84% in June 2004 Search is most popular among young adult Internet users, those who have been to college, and those with the highest household incomes Frequency of search engine use varies by age, education […]

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