Correcting False Rumors

Kris Jones from Pepperjam reported on his blog yesterday that "Google has or is in the process of closing down Performics, Doubleclick’s (DCLK) Affiliate Marketing Network."  We are not sure how or where this rumor started, but it's completely false and inaccurate and therefore merited the following response from our president, Stuart Frankel, earlier this morning:

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I am writing in response to your recent post speculating that Performics is in the process of dissolving the company and terminating its employees. Your comments are false and are potentially damaging to Performics’ business and its employees. Since the announcement on April 13, 2007 that Google and DoubleClick have entered into an definitive agreement whereby Google has agreed to purchase DoubleClick, we have consistently and repeatedly communicated to our clients, publishers and employees that it is business as usual at Performics. Let me make this absolutely clear. We are not dissolving or shutting down or significantly altering the Performics business. To the contrary, we continue to actively build our core affiliate and search business units. In fact, we are currently recruiting for 25 open positions across all areas of Performics. In particular, our affiliate business has seen dramatic growth in 2007 and as a result, DoubleClick has accelerated its investment in this area of its business. We are a large supporter and participant in industry forums and we support an open and active dialogue regarding the affiliate marketing industry. Your comments are irresponsible and therefore I am requesting that you immediately retract them. We are proud of what we have accomplished thus far at Performics and look forward to aggressively and responsibly continuing to run and grow our business.

Stuart Frankel
President
Performics