Target Marketing magazine just launched a new monthly online feature (and every other month in print) called Affiliate Spotlight, in which I'll be highlighting top performing, fast-growing, and/or innovative publishers in the space. It's an opportunity to showcase the affiliate channel to an audience that's largely comprised of more traditional direct marketers, and share some of the more interesting/innovative practices and success stories. The very first Spotlight launched this month and features our friends at Keycode/Nuuvy.com.
Stay tuned for more initiatives geared around publisher recognition, coming soon from DoubleClick Performics.....
-Dan Chiss
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