"Unified Search"

Our Emerging Media team at DoubleClick Performics periodically releases briefs on topics relevant to our clients and partners. Questions from clients about two recent developments in search--the announcement of "universal search" by Google and the release of Ask 3D--spurred us to research the overall trend we are calling "unified search". You can download the full Unified Search Brief (PDF). Or, if you'd like a brief overview of the topic, check out Cam Balzer's column on ChiefMarketer.com: What Marketers Must Understand About Unified Search.