"Search" beyond the "Search Engines"

Here's a short presentation on broadening "search marketing" beyond the major search engines, from the "Beyond the Usual Suspects" panel at today's eComXpo. Other panelists, Anton Konikoff (Acronym Media) and Chrysi Philalithes of MIVA presented on second tier engine opportunities. My presentation covered some of the long term implications of "unified" (or universal) search and social sites, and how search skills can be leveraged to engage audiences there.

"'Search' beyond the 'Search Engines'" presentation (PDF)

Contact me or your DoubleClick Performics account representative if you have any questions.

Cam Balzer
VP, Emerging Media

PS: I'm actually quite a bit taller than Kevin Spacey, but he's won two more Oscars than I have. (Original Usual Suspects poster.)