On February 25th, DoubleClick Performics announced results of a semi-annual survey of affiliate publishers. This survey was part of a multi-faceted research initiative to provide insight on consumer engagement with online promotions. Some of the survey highlights include:
- Fifty-three percent of affiliate publishers expressed the most interest in “free shipping” promotions, followed by “exclusive affiliate channel offers” (48 percent)
- Long-running offers are preferred by 31 percent of affiliate publishers, followed by 28 percent preferring new offers weekly
To learn more, please view the press release here.
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