DoubleClick Performics Affiliate Research

On February 25th, DoubleClick Performics announced results of a semi-annual survey of affiliate publishers. This survey was part of a multi-faceted research initiative to provide insight on consumer engagement with online promotions. Some of the survey highlights include:

• Fifty-three percent of affiliate publishers expressed the most interest in “free shipping” promotions, followed by “exclusive affiliate channel offers” (48 percent)
• Long-running offers are preferred by 31 percent of affiliate publishers, followed by 28 percent preferring new offers weekly

To learn more, please view the press release here.

Comments

[galois]

Thanks for releasing the semi annual survey of affiliate publishers.. The survey gives some useful informations regarding the multi-faceted research.. This shows that "free shipping" attracted many affiliate publishers.. This is good sign that nearly 53% are encouraging this..

galois
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