Affiliate Blog

Publishers Hit the Target

As I've mentioned in a previous post, Target Marketing magazine is now running a regular feature (in print and online) called Affiliate Spotlight, where I get to highlight top performing, fast-growing, and/or innovative publishers in the space.  Those that have been featured to date include Keycode/Nuuvy.com, Mall Networks, Kaboodle (recently acquired by Hearst), and Bill Me Later.  Kudos to this diverse set of publishers for positively contributing to the growth of our industry, and stay tuned for many more Affiliate Spotlights to come.

-Dan Chiss

Drop and Give Me a ConnectCommerce Boot Camp!

On November 8, the Affiliate Publisher Team held a ConnectCommerce^SM Boot Camp. This webinar provided how to’s in ConnectCommerce^SM included joining advertisers, running reports and obtaining links through our new Get Links(Beta). We closed with a robust Q and A session.

Sara Adler, Manager of Affiliate Strategy moderated the session, while Jorge Zapata, Business Systems Analyst walked us through ConnectCommerce^SM . Larry Adams, Affiliate Product Manager, handled the Q and A. Thank you to attendees for a very successful webinar!

If you are interested in viewing the webinar, please visit our recorded session:

http://breeze.doubleclick.net/p10216105/

*Please note there is a brief 10 second pause approximately halfway through. Just sit tight, and the sound will return.

New Advertisers in our Affiliate Network

We dropped a press release Monday announcing the new advertisers we brought on in Q3.  There are 52 new advertisers in our network, many of whom are completely new to affiliate marketing.  From the release:

As further evidence of the renewed interest in the affiliate marketing channel overall, DoubleClick Performics was pleased to add many other advertisers embracing the affiliate channel for the first time. Some of the advertisers new to affiliate marketing Crabtree & Evelyn, Diapers.com/1800 Diapers, Guess, Lee Jeans, Oh Baby! Inc. and others.

We also re-launched our website last week (or the previous, it's hard to keep track).  There are some great new sections and our original research is featured prominently.  Take a look and come back to the blog and let us know what you think.

Larry Adams
Affiliate Product Manager

Let's Hear it for Affiliate Shoppers!

This month's Direct Magazine features Partnering for Progress by DoubleClick Performics' Chris Henger which discusses the characteristics of the Affiliate Shopper in comparison to the average Web shopper. Affiliate shoppers trump the average web shopper in average order size as well as household income. Go Affiliate Shoppers!

Do More Affiliates=More Sales?

This month's Internet Retailer featured an article on whether quality or quantity is the key
to being successful in the affiliate channel. The article quotes a few key players in the affiliate industry including our very own Chris Henger, as well as Pete Zophy of Joseph A. Bank and Dean Rist of iRobot as a direct result of their DoubleClick Performics case studies.

"Unified Search"

Our Emerging Media team at DoubleClick Performics periodically releases briefs on topics relevant to our clients and partners. Questions from clients about two recent developments in search--the announcement of "universal search" by Google and the release of Ask 3D--spurred us to research the overall trend we are calling "unified search". You can download the full Unified Search Brief (PDF). Or, if you'd like a brief overview of the topic, check out Cam Balzer's column on ChiefMarketer.com: What Marketers Must Understand About Unified Search.

DoubleClick Performics Announces Affiliate Recognition Program

Everyone knows affiliate marketing is just as much about relationships as it is about performance.

DoubleClick Performics is proud to announce the launch of our new Affiliate Recognition program, Affiliate VIP (Very Important Publisher), which provides rewards and recognition to our most outstanding publishers.  To be eligible for Affiliate VIP, publishers must achieve a high level of performance and productivity as well as demonstrate relationship best practices in terms of compliance, responsiveness and transparency.  Affiliate VIP recipients will receive a variety of benefits, including a dedicated Publisher Relationship Manager to provide best practices and help champion their business, and a special icon in ConnectCommerce designating them as Affiliate VIPs to pending and approved advertisers.

We are very excited about our new program and would like to congratulate the first round of Affiliate VIPs!  If you are a publisher and didn't make the cut this time,  don't worry.  Publishers are evaluated every quarter for entry into the program.

Interested in learning more about the DoubleClick Performics Affiliate VIP Program?  Please visit our Affiliate VIP web site.

Thanks!

 

 

Join us on Facebook

We've created a group on Facebook that you are encouraged to join.  Support inquiries and other formal business matters should continue to use normal channels (email or phone our support team or your account manager), but we think there is an opportunity to cultivate more collaboration through FB so we're giving it a whirl.  You'll need to be approved for the group, but I've been able to keep up with the requests so far.

Join the group!

Larry Adams
Product Manager

Publisher Recognition

Target Marketing magazine just launched a new monthly online feature (and every other month in print) called Affiliate Spotlight, in which I'll be highlighting top performing, fast-growing, and/or innovative publishers in the space.  It's an opportunity to showcase the affiliate channel to an audience that's largely comprised of more traditional direct marketers, and share some of the more interesting/innovative practices and success stories.  The very first Spotlight launched this month and features our friends at Keycode/Nuuvy.com.

Stay tuned for more initiatives geared around publisher recognition, coming soon from DoubleClick Performics.....

-Dan Chiss

Performics Advertisers Offering Data Feeds

Performics has over 125 advertisers with product data feeds available.  If you wish to receive any of these data feeds, please contact affiliate support (affiliate@performics.com).  We never charge affiliates for use of these feeds but we will start you off with just a few if you've never received them from us before.  Also, you can get a nightly feed of new promotional links from all of your Performics advertisers delivered via a service we call OrangeLinks.  If you haven't done so already, login to ConnectCommerce and sign up today!

-Larry Adams, Affiliate Product Manager

A&E.com Activa Sports Akademiks American Eagle Armani Exchange Armani Exchange Canada Art Gazebo Autoanything.com AutoSport Catalog Barnes & Noble Bellacor Bergdorf Goodman Biotherm Blair Bose Canada Brylane Catalog Outlet Brylane Home BuildDirect Cabelas Chadwick's CHEF'S Chinaberry Circuit City ClassicCloseouts.com Closeout Catalog Outlet/CCO (formerly Chadwick's Catalog Outlet ) CompUSA Converse Crutchfield Dancing Deer Baking Co. DayTimer Design Within Reach DJPremium.com Driving Comfort DrJays.com Duncraft Eastern Mountain Sports Eddie Bauer Encyclopedia Brittanica Epson Store Finish Line Florist.com Folica Footsmart Fossil Frontgate FTD.com Gevalia GNC GoCollect Godiva Grandin Road H2O Plus Harry & David Home Decorators Collection HomeOfficeSolutions.com- Horchow HP Small Business Illuminations InTheSwim iRobot Isabella Catalog Jackson & Perkins

JC Whitney Jessica London Johnston and Murphy Jos. A Bank Journeys JourneysKidz Kiehls King Size Direct Kohls La Redoute Lancome Lane Bryant Catalog (see: Woman Within) Leaps and Bounds Lenox Lerner Catalog Magellan's MarthaStewartFlowers.com Mrs. Beasley's Cookies Mwave.com National Pet Pharmacy Northern Tool OfficeDesigns.com OfficeMax One Step Ahead Orvis Outdoor Décor Paiva Patagonia PC Connection PetFood Direct Pottery Barn Kids Puma North America Red Envelope Roadrunner Sports Roamans Samsonite Sears Sears HomeCenter Sears Room for Kids Sears ShowPlace Smith + Noble Soft Surroundings Sunglass Hut Sur La Table Swell Target Teleflora Timberland Tower Records UltimateBackStore.com Underground Station United Airlines ValueMags.com West Marine Wine Enthusiast Woolrich Zones