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Category: Analytics & Tech

Digi Digest Feature

Highlighted below are the latest trends from CES 2016, with insights on emerging tech in fitness, mobile & more. CES…

Beyond the Traditional Search Bar

In recent years, the process of “searching” has moved far beyond the traditional Google desktop search bar. Consumers are leveraging…

When Data Isn’t Justified

Post by Kevin Theodore, Media Director There are over 50,000 third party audience segments in most DSPs from the core…

Super Bowl 50 Ads: Showcasing the Power of Paid, Owned, Earned Integration

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January: Digi Digest Feature

Boost your brand’s/campaign’s success by knowing your consumer well enough to understand every moment they turn to consume content and…

Google Announces AMP: Implications for Brands & Web Developers

Post by Max Crowe, Developer Google recently announced a new initiative it is calling Accelerated Mobile Pages, colloquially known as…

The Collaboration between TV and Search

Post by Rob Kolis, Senior Media Manager As a performance marketing agency, our main focus is digital. But, we have…

Discovering and Removing “Bad Links”

Post by Caterina Merenda, Marketing Specialist, with insights from Michelle Pantoja, Analyst Discovering bad links can be essential to SEO…

The Key to Creating Better Performing Banner Ads

Post by Caterina Merenda, Marketing Specialist, with insights from Marissa de Leon, Senior Web Designer Within our Performance Content team…

Google’s Core Algorithm Update: Implications for Brands

Post by Meghan Ryan, SEO Specialist Over the weekend, Google made a significant core algorithm update that rocked many websites’…

Search Marketing Life Hacks: Automation Tips & Tricks

Post by Brett Wagner, Senior Media Manager Our teams concentrate on completing tasks with the highest possible efficiency. Because of…

CES 2016: Technology is Enabling a Super-Connected Consumer Journey

Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful,…

CES 2016 Day 2: A Game of (Tech) Thrones

In the midst of the fascinating and interesting tech being displayed on the show floor, it is easy to miss…

CES 2016 Day 1: Hype vs. Hypertrends

Day 1 of CES officially kicked off on Wednesday, dampened somewhat by adverse weather conditions that caused delays for many…

CES 2016: Pre-Show

International CES is held annually by the newly named CTA Consumer Technology Association; formerly called the Consumer Electronics Association. Tuesday…

Breaking Through “The Force”

Post by Burcu Agma, Communications Planner Since “Force Friday”, September 9, marketers across the globe promoted their Star Wars inventory…

Google Launches “Compare for Mortgages”: Implications & Advantages for Brands

Post by Mary Sinker, Senior Media Manager Google has announced the latest addition to its suite of Google Compare products:…

Account Restructure Best Practices: 5 Tips to a Well-Organized & Manageable Paid Search Account

Post by Bianca Carbonara, Media Manager & Ami Shah, Senior Media Manager Whether you’re tasked with setting up a brand…

Digi Digest Feature

Snippets that unpack evolving consumer intent through insights from diverse corners of the internet. Study Says Consumers Share Data with…

New Facebook Multicultural Affinity Targeting: More Granular Segmenting Options for Brands

Post by Bailey Allen, Associate Media Manager The 2010 U.S. Census reported that Hispanics, African Americans and Asian Americans make…

Online Shopping Skyrockets on Black Friday

Post by Caterina Merenda, Marketing Specialist Black Friday prompts millions of shoppers to line up at the stores for the…

New Media Forecast: Two thirds of people living in top digital markets will own a smartphone by 2018

EMBARGO: 00.01 GMT/01.01 CET Monday 23 November 2015 66.5% of individuals in key digital markets will have a smartphone by…

Pinterest’s New “Visual Search”: Current & Future Opportunities for Brands

Pinterest recently launched a new feature enabling consumers to search using pictures instead of text, dubbed as “Visual Search.” Now,…

MediaPost OMMA Conference: Trending Topics

Post by Nathalia Oliveira, Associate Planner with insights from Caterina Merenda, Marketing Specialist On October 27 and 28, MediaPost hosted…

Making the Most of Your Video Ad Spend

Post by Caterina Merenda, Marketing Specialist Our online experience is mainly shaped by visuals. We watch videos on YouTube, whether…

Which Presidential Candidate Is Winning The Twitter Race?

Performics Presidential Election Canidates Infographic from Performics

Driving Performance with Gmail Ads

Post by Fidess Ferrer, Media Director Gmail Ads are delivered straight to users’ Gmail accounts; they look like emails, but…

Yahoo & Google Partner in Search: Considerations for Brands

Post by Dan Malachowski, Marketing Director Yahoo has announced that it has signed a three-year search partnership with Google. The…

YouTube Launches Red Subscription Service: Implications for Brands

YouTube has announced its new ad-free subscription service, YouTube Red. At $9.99 per month, members can access YouTube original TV…

Google’s Use of Artificial Intelligence: Implications for Organic Search Marketers

Post by Erik Bergstrom, SEO Analyst On October 26th, Bloomberg Business announced that Google is now using a new artificial…

Tips for Video on Your Site

Post by Caterina Merenda, Marketing Specialist Many companies debate whether or not to add video content to their website. Creating…

The Rise of Apps & the Impact on Brand Discoverability

Are mobile browsers becoming a thing of the past? According to eMarketer, apps have always been the preferred method of…

Confessions of a Digital Media Trainee

Post by Kayla Mueller, Associate Media Manager “I’m in digital marketing.” As soon as I utter these words, I often…

The Downside to Licensed Content

Post by Cara Hebert, SEO Analyst Licensed content is a reoccurring buzzword, as brands continue to discover this “amazing way…

Google Announces Customer Match: Opportunity to Leverage Customer Data to Align with Intent

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Organizing a Competitive Content Audit

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VivaWomen! Discusses Career Navigation

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The Fontroversy: The Impact of Fonts on User Experience

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DMEXCO Follow Up: 30,000+ Attendees Seeking To Drive Digital Transformation

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Does Responsive Design = Improved Customer Experience?

Post by Sirha Marinoff, Media Manager, with insights from Andrea Mann, Media Director How many times have you found yourself…

The Growing Threat of Ad Blocker: Protecting Performance

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Mobile Web Access To Surpass All Other Devices Combined By 2018

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YouTube Cards: New Opportunity for Direct Response in Social

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Post by Mandaline Dunne, Media Manager and Ashley Smith, Media Manager The display advertising landscape can be complex and overwhelming…

Create Optimal Geo-targeting Campaigns for Local Businesses

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An Exploratory Look at the Future of Programmatic Search

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Alphabet: The First Digital Multinational Conglomerate Pros & Cons for Google Core & Adjacent Companies

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Bid Automation vs. Manual Bid Management: Man, Machine or Both?

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