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Category: Analytics & Tech

Ad Collision Prevention for Programmatic Buyers

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Performics POV: Elevating Retail Measurement

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The Rise of “The Human Algorithm”: A New Approach to Search Marketing

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Google to Shut Down Google Affiliate Network (GAN): Considerations for Advertisers

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Performics Q1 Benchmarking Report

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Performics Top Performance & Participation Trends: Q1 2013

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The Search Implications of Windows 8: A Performics POV

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Google Has Made It Easy to Ensure Your Landing Page Message Matches Your Ad Copy, Every Time

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Don’t Be Creepy: Using Robust User Data for Ad Targeting While Respecting Privacy

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Post-Cyber Week Paid Search Metrics Remain Strong; YoY CPCs Fall for Second Consecutive Week

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Holiday Wish Lists: Gadgets

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Performics Weekly Research Recap

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Performics Weekly Research Recap

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Performics’ POV: Google Content Farm Update

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The Feeds Beat: February 2011

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New AdWords Reporting Feature: Free Clicks

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The Feeds Beat: January 2011

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The Mobile Must: Local Shoppers

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Bing/Yahoo! Migration Update: A Look at the Data

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Google Caffeine – The Update’s Coming Soon

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