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Category: Mobile

Google’s 2015 Fashion Report: Search Queries Uncover Customer Intent & Trends

Post by Nonie Carson, Marketing Specialist Trendsetters can now use Google’s Big Data to prove why ditching skinny jeans for…

Highlights from Google’s 2015 AdWords Livestream: Our Take on New Ad, Automation & Measurement Opportunities

Post by Dan Malachowski, Marketing Director with insights from Leo Dalakos, VP of Digital Strategy At this year’s AdWords Livestream,…

5 Strategies to Create Ads & Experiences that Engage the U.S. Digital Hispanic Market in 2015

Post by Nonie Carson, Marketing Specialist U.S. digital Hispanics are a very important audience segment for brands in 2015. Senior-level…

The Apple Watch: Five Potential Performance Marketing Implications

Post by Dan Malachowski, Marketing Director The Apple Watch is here (on April 24th)! No longer must you pull out…

Will You Be Google Mobile-Ready by April 21?

On April 21st, Google will expand “mobile-friendliness” as an organic ranking signal, which is expected to have significant impact on…

Facebook’s Mobile Momentum: LiveRail Mobile Ad Solutions & Beyond

Post by Nonie Carson, Marketing Specialist According to ZenithOptimedia’s latest Advertising Expenditure Forecast, mobile and video are taking over the…

Mobile Site Best Practices: Prepare Your Mobile Site to be Search Friendly

Post by Paul Stephani, SEO Specialist, and Erik Bergstrom, SEO Analyst Google is making it clear that “mobile friendliness” is…

App Install Ads: Emerging Opportunities to Promote Your Best Mobile Experiences

Post by Dan Malachowski, Marketing Director, and Nonie Carson, Marketing Specialist Today, more than 80% of mobile consumers spend time…

Instagram Introduces Carousel Ads: New Branding & Conversion Opportunity for Brands

Post by Dan Malachowski, Marketing Director, and Nonie Carson, Marketing Specialist with insights from Christine Hickey, Senior Media Manager Instagram…

Facebook Turns Attention Away from FBX: New Focus on IDs vs. Cookies for Mobile Targeting & Measurement

Post by Nonie Carson, Marketing Specialist with insights from Christine Hickey, Media Manager Facebook recently announced it is moving focus…

Google Expanding “Mobile-Friendliness” as an Organic Ranking Signal: Mobile Content Optimization Critical to Performance

Post by Dan Malachowski, Marketing Director with insights from Meghan Ryan, SEO Analyst Google recently announced two new algorithmic updates…

Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile

Read best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display…

YouTube Mobile Opportunities & Strategy: A Test-and-Learn Approach to Engage the Growing YouTube Mobile Base

Post by Nonie Carson, Marketing Specialist Half of YouTube views now come from mobile devices and mobile revenue increased 100%…

Leverage Mobile Campaigns to Drive In-Store Sales after the Holiday Shipping Deadline

The shipping deadline for the holiday, December 15th, is around the corner and mobile retail queries are on the rise….

The New World of Online Discovery

The search ecosystem has splintered. People are discovering and interacting with brands in new ways every day.They demand richer experiences,…

Google Webmaster Tools Update: Mobile Usability Reporting & Best Practices for Advertisers

Google recently announced an update to its Webmaster Tools, called Mobile Usability. This update will help advertisers gain additional insight…

Google Enhances Multi-Screen Display Ad Capabilities: New Ad Formats, New Tools and Implications for Advertisers

Within the next few months, Google will be rolling out new ad formats and tools that will change how advertisers…

Engaging the Multi-Screen Millennial

View out our latest infographic on Millennials and discover how digital natives navigate through the fragmented, multi-screen digital world on…

Twitter & Facebook “Buy Now” Buttons: Performance Opportunity for E-Commerce Advertisers

Twitter and Facebook are both enhancing how users can interact with ads. Facebook released a new beta featuring a Buy…

Driving and Tracking Search-to-Store Performance

Driving and tracking search-to-store performance can be an uphill challenge for advertisers. Performics latest CMO Briefing shares insights and expertise…

Simplify Visibility with Google My Business: Benefits & Best Practices for Brands

Google recently announced a new service called Google My Business that will simplify the way brands interact with shoppers across…

Google Adds Faulty Mobile Redirect Warning: Implications & Best Practices for Creating Engaging Mobile Search Experiences

With rising mobile usage, faulty redirects are becoming more prominent, and they’re creating poor mobile user experiences. In June 2013,…

Father’s Day: Search Engine Trends & Insights for Advertisers

It’s Dad season. Father’s Day is around the corner and sons, daughters, wives (and maybe even pets?) are turning to…

What’s the Better Search Landing Page Strategy? Responsive Design vs. Mobile-Specific Landing Pages

Post by Thomas White, Conversion Optimization Strategist In today’s always connected world, organizations across verticals are faced with numerous challenges…

Global Adspend Set to Return to Pre-financial Crisis Growth Rates

Adspend boosted by stronger economy, programmatic buying and mobile  Advertising will continue to strengthen over the next three years, with…

Participation Activated: 2014 Trends Report by Performics

For years, audiences have been fragmenting.  Participants move seamlessly across screens, channels & devices, creating highly personalized experiences.  They interact…

The Mobile Experience: Deep Linking

Posted by Shreyas Gosalia, Associate Director, Product Development Depending on your strategy, a mobile app may or may not be…

Leveraging Mobile Click-to-Call to Boost CTRs, Lower CPCs

Posted by Nonie Carson, Associate Account Manager Search advertisers understand that small changes make a world of difference.  Launching Google’s…

The Mobile Minute: The Mobility Experience Matters

A poor user experience may send someone to a competitor’s site.  In this month’s Mobile Minute, Shreyas Gosalia, Associate Director…

Google Changing Ad Rank to Include Ad Extension Impact: Performance Strategies for Advertisers

INTRODUCTION This week, Google announced that it would be changing its Ad Rank calculation (the system for ranking paid search…

Performics Q3 2013 Benchmarking & Industry Developments Report: Paid Search, Mobile, PLAs

Performics has published our Q3 2013 Benchmarking & Industry Developments Report, which includes Y/Y and Q/Q benchmarks and insights from…

Culture and Passions are Key to Engaging Hispanic Market

One in every six Americans is Hispanic.  Currently the largest ethnic or racial minority with 53 million people, the Hispanics…

The Mobile Minute: Trends in Spend

The September edition of the Mobile Minute is now up on our YouTube channel.   Join Performics Account Manager, Patrick Garvin,…

Performics at DMexco 2013

The 2013 Digital Marketing Exposition & Conference (DMexco) took place in Cologne, Germany on September 18th & 19th.  DMexco is…

Affiliate/Reseller Search Governance: Managing Overlap to Maximize Performance

CHALLENGE Brands that sell through partners quite often compete with their resellers/affiliates in paid search.  This competition and leap-frog bidding…

Hispanics becoming more active on mobile

The Hispanic population is expected to be 16% of the U.S. population by 2050.  With this significant increase, marketers need…

Performics launches “The Mobile Minute”

Performics has launched its monthly video series “The Mobile Minute”.   This series will feature updates on how mobile is impacting…

Samsung and Jay-Z: How to Spend $5MM to Get It All Wrong

Posted by Shreyas Gosalia, Associate Director, Product Development If you have not yet heard, Samsung partnered with Jay-Z for an…

Increase Visibility Through Location Extensions With Multiple Addresses

Posted by Lola Olateju, Content Marketing Specialist As searchers increasingly seek out local content, brick-and-mortar locations should deploy local search…

Google Announces Mobile Ranking Changes

Posted by Shreyas Gosalia, Associate Director, Product Development If your site is not yet providing an optimal experience for mobile…

Mobile On the Rise & Content Is King: eMarketer’s “Key Digital Trends for 2013”

Posted by Emily Disher, Senior Account Manager On Monday, June 3, eMarketer hosted a breakfast at the Peninsula Hotel, during…

Performics POV: Google I/O Conversational Search Highlights the Importance of Cross-Screen Marketing Strategies

At its I/O 2013 Conference, Google announced the introduction of “Conversational Search” on desktop devices via its Chrome browser.  Users…

Two Key Takeaways from LeadsCon 2013

Posted by James McGinn, Account Manager I recently had the pleasure of attending LeadsCon 2013 in Las Vegas. LeadsCon is…

Performics Q1 Benchmarking Report

Q1 benchmarks and trends across paid search, mobile search, product listing ads (PLAs), social & display.  Our Q1 Report tracks…

Mobile Revamp with Facebook Home – It’s ‘people, not apps’

Finally. Facebook has jumped into the world ring with other mobile contenders. Facebook launched Facebook Home. Home is a complete…

Performics Top Performance & Participation Trends: Q1 2013

We’ve released our Q1 2013 Trends Report, Participation Activated.  View the full report below.  This quarter, we take a look…

GOOGLE ENHANCED CAMPAIGNS: PERFORMICS POINT OF VIEW

Google has announced “Enhanced Campaigns,” which incorporates significant changes AdWords campaign management.  AdWords will migrate to a new campaign management…

Super Bowl Commercial Wrap 2013: Extending Reach via Social & Search

Posted by Dan Malachowski, Senior Strategist, Strategy & Analytics This year, the big moment for many Super Bowl advertisers wasn’t…

Mobility and Connectivity, CES 2013 Champions

Now that the Consumer Electronic Show (CES) 2013 is officially over, you can go back to work without checking your…

The First Real Smartwatch and Russell Simmons? Performics at CES: Day 2

We walked the CES floor yesterday, and choose two "must-sees" to share! Have you heard of i'm Watch? They call…

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