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Category: Paid Search

Digi Digest Feature

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Creating Owned and Earned Content for SEO Success

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January: Digi Digest Feature

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Google Announces AMP: Implications for Brands & Web Developers

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Post by Rob Kolis, Senior Media Manager As a performance marketing agency, our main focus is digital. But, we have…

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Search Marketing Life Hacks: Automation Tips & Tricks

Post by Brett Wagner, Senior Media Manager Our teams concentrate on completing tasks with the highest possible efficiency. Because of…

CES 2016: Technology is Enabling a Super-Connected Consumer Journey

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CES 2016 Day 2: A Game of (Tech) Thrones

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CES 2016: Pre-Show

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Google Launches “Compare for Mortgages”: Implications & Advantages for Brands

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Account Restructure Best Practices: 5 Tips to a Well-Organized & Manageable Paid Search Account

Post by Bianca Carbonara, Media Manager & Ami Shah, Senior Media Manager Whether you’re tasked with setting up a brand…

New Facebook Multicultural Affinity Targeting: More Granular Segmenting Options for Brands

Post by Bailey Allen, Associate Media Manager The 2010 U.S. Census reported that Hispanics, African Americans and Asian Americans make…

Online Shopping Skyrockets on Black Friday

Post by Caterina Merenda, Marketing Specialist Black Friday prompts millions of shoppers to line up at the stores for the…

Pinterest’s New “Visual Search”: Current & Future Opportunities for Brands

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Impact of Word-of-Mouth Marketing on Brands

Post by Caterina Merenda, Marketing Specialist Consumers trust brands that they’ve heard good things about. They trust product reviews, what…

MediaPost OMMA Conference: Trending Topics

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Making the Most of Your Video Ad Spend

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Google Tests DoubleClick Ad Technology for Billboards: Out-of-Home Performance Opportunity for Brands

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Driving Performance with Gmail Ads

Post by Fidess Ferrer, Media Director Gmail Ads are delivered straight to users’ Gmail accounts; they look like emails, but…

Yahoo & Google Partner in Search: Considerations for Brands

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Brand Cost-per-clicks on the Rise in Google: Causes and Ways to Combat

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