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Category: Paid Search

Bid Automation vs. Manual Bid Management: Man, Machine or Both?

Post by Richard Rhee, Associate Director, Analytics When it comes to paid search bid management, advertisers often wonder whether to…

Google Brings Dynamic Structured Snippets to Search Ads: Bolsters More Relevant Ad Experiences for Searchers

Post by Nonie Carson, Marketing Specialist with insights from Cristina Schultz, Media Manager Google is continuing its quest to serve more…

Google’s 2015 Fashion Report: Search Queries Uncover Customer Intent & Trends

Post by Nonie Carson, Marketing Specialist Trendsetters can now use Google’s Big Data to prove why ditching skinny jeans for…

Highlights from Google’s 2015 AdWords Livestream: Our Take on New Ad, Automation & Measurement Opportunities

Post by Dan Malachowski, Marketing Director with insights from Leo Dalakos, VP of Digital Strategy At this year’s AdWords Livestream,…

5 Strategies to Create Ads & Experiences that Engage the U.S. Digital Hispanic Market in 2015

Post by Nonie Carson, Marketing Specialist U.S. digital Hispanics are a very important audience segment for brands in 2015. Senior-level…

Engaging Hispanics in Paid Search: Best Practices for Writing Relevant Copy

Post by Caterina Merenda, Copywriter The target audience depends on who you want to buy into your service or take…

Flex Your Digital Muscles

Post by Janine Grandsart, Media Manager Building client relationships for over 10 years now, I have developed ways to explain…

App Install Ads: Emerging Opportunities to Promote Your Best Mobile Experiences

Post by Dan Malachowski, Marketing Director, and Nonie Carson, Marketing Specialist Today, more than 80% of mobile consumers spend time…

Native Advertising: Integrating Performance Content & Performance Media to Boost Visibility across the Discovery Path

Post by Dan Malachowski, Marketing Director THE NATIVE OPPORTUNITY Seventy percent of people want to learn about products/services through content,…

LinkedIn Updates Marketing Solutions Portfolio: More Products and Data Pose New Opportunity for Brands to Convert Leads

Post by Nonie Carson, Marketing Specialist, with insights from Erika Mahon, Media Director LinkedIn just announced two updates to its…

YouTube Mobile Opportunities & Strategy: A Test-and-Learn Approach to Engage the Growing YouTube Mobile Base

Post by Nonie Carson, Marketing Specialist Half of YouTube views now come from mobile devices and mobile revenue increased 100%…

Early Success in the Ever Evolving “Future of Search”: Amazon Sponsored Search Performance

Post by Lisa Tully, Media Manager “Many people think our main competition is Bing or Yahoo. But, really, our biggest…

DoubleClick Consumer Stories: Performics and VivaKi Test Advanced Targeting Techniques for Client

As part of a Boston Consulting Group study, Performics, a ZenithOptimedia agency, and VivaKi tested how using advanced targeting techniques…

Google’s “Upgraded URLs”: New Opportunity for Speed to Market in Paid Search, Display & PLAs

Post by Gordon Ferris, Associate Director, Media Technology This week, Google announced upgraded URLs for paid search ads, display ads…

The Evolution of Google’s Product Listing Ads: Visual Results Drive Big Efficiencies for Advertisers

Post by Claire Doiron, Media Director & Ashlee Wiltshire, Senior Media Manager The launch of Product Listing Ads (PLAs) has…

Pinterest Search Now Incorporates Gender Filter: How Advertisers Can Take Advantage

Pinterest recently announced an update to its search settings which will personalize search results based on gender specifications. This update…

Refining RLSA Strategies for Optimal Search Performance

Post by Joshua Miller, VP, Group Account Director Remarketing has been a crucial and top-performing tactic for display media buying…

Leverage Mobile Campaigns to Drive In-Store Sales after the Holiday Shipping Deadline

The shipping deadline for the holiday, December 15th, is around the corner and mobile retail queries are on the rise….

Facebook to Update News Feed Algorithm: Organic & Paid Implications for Advertisers

Facebook recently announced an algorithm update that will significantly decrease the amount of organic promotional content appearing in users’ News…

Social Snapshot: Airlines

Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower…

The Performance Perspective: Aligning Teams & KPIs in Today’s Digital Landscape

Post by Maira Grylli, Analytics and Technology Analyst Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive…

The New World of Online Discovery

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Google Enhances Multi-Screen Display Ad Capabilities: New Ad Formats, New Tools and Implications for Advertisers

Within the next few months, Google will be rolling out new ad formats and tools that will change how advertisers…

Yahoo!/Bing Enhanced Sitelinks: New Performance Opportunity for Advertisers

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Facebook Re-launches Atlas: New Cross Channel/Device Targeting & Measurement Opportunities

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Four Emerging Performance Marketing Strategies for the Biggest Holiday Ever

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Twitter Continues to become more Performance-Focused with New Objective-Based Campaigns

Social is no longer just a channel for branding; it can be used to drive measurable leads, sales and actions….

Google Announces Exact and Phrase Match Update: Engine to Remove Opt-Out of Close Variant Matching for Advertisers

Google recently announced an upcoming change to its keyword matching options for advertisers: impacting only exact and phrase match keywords,…

Performics Q3 Webinar: 5 Relevancy Strategies to Break Through and Engage: Search, Display, Social

Learn how to leverage relevancy to boost digital performance: analytics, channel integration, copy/landing page test & learn, Panda 4.0 &…

Twitter & Facebook “Buy Now” Buttons: Performance Opportunity for E-Commerce Advertisers

Twitter and Facebook are both enhancing how users can interact with ads. Facebook released a new beta featuring a Buy…

Driving and Tracking Search-to-Store Performance

Driving and tracking search-to-store performance can be an uphill challenge for advertisers. Performics latest CMO Briefing shares insights and expertise…

Digital Advertising Fraud & Abuse: Strategies & Recommendations for Mitigation

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Case Study: Utilizing Blue Kai to Remarket to Target Audiences through Google Search

Posted by Joe Potter, Media Manager Challenge Encourage repeat visitors to engage and generate trial downloads from a software client’s…

Google Study: Building Brand Awareness through Paid Search Ads

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Google Adds Faulty Mobile Redirect Warning: Implications & Best Practices for Creating Engaging Mobile Search Experiences

With rising mobile usage, faulty redirects are becoming more prominent, and they’re creating poor mobile user experiences. In June 2013,…

Performics SVP of Comms Planning Jon Wegman Presents “Activating Data to Drive Performance” at a June L2 Event

Activating Data to Drive Performance from Performics

Performics Harnesses the Power of Yahoo! Stream Ads to Efficiently Grow Conversions at a Lower Cost

Challenge: A large financial client sought to expand reach of brand and top performing generic keywords through a new rich…

Father’s Day: Search Engine Trends & Insights for Advertisers

It’s Dad season. Father’s Day is around the corner and sons, daughters, wives (and maybe even pets?) are turning to…

Facebook Audience Insights Tool: Leveraging Insights to Create Powerful Connections

On May 8th, Facebook announced a powerful new tool that will enable marketers to learn more about their target audiences,…

Powerful Paid Search Never Stops Testing: Deploying a Successful A/B Landing Page Test

Posted by Lance DeGroot, Senior Media Manager To effectively drive optimal performance for a paid search program, continuous testing is…

Facebook Audience Network: New Advertising Opportunity for Mobile App Installs

Facebook recently released a new mobile network for Facebook advertisers: Facebook Audience Network. Over the past year, Facebook has tested…

Twitter Website Card Ad: New Opportunity to Increase Site Traffic & Conversion Rates

Twitter has announced a new ad unit called Website Card Ads, which now appear in users’ Timelines on desktop and…

Twitter Expands in Mobile with New MoPub Mobile App Install: Opportunities for Advertisers

Twitter just unveiled its next big breakthrough in mobile advertising: Mobile App Install Ads.  Appearing on users’ timelines with a…

Google +Post Ads: A New Opportunity to Amplify G+ Content & Engage Participants across the Web

Google is bringing new meaning to the concept of engaging ads with +Posts.  +Posts ads don’t run on Google+.  Rather,…

Performics Leverages Social & Display to Increase Paid Search Volume & Conversions

Challenge: A large entertainment client sought to increase brand keyword search volume to drive additional conversions. This client struggled to…

Five Relevancy Strategies to Break Through and Engage Your Audience

Post by Dorothy Kornacki, Media Director Today, participants move fluidly across devices and channels, and they’re continually being bombarded by messages. …

Google to Remove Paid Search Query Data: Search & Display Implications for Advertisers

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Global Adspend Set to Return to Pre-financial Crisis Growth Rates

Adspend boosted by stronger economy, programmatic buying and mobile  Advertising will continue to strengthen over the next three years, with…

Ad Collision Prevention for Programmatic Buyers

Posted by Isiah Drake, Associate Product Manager & Erin Toth, Account Manager, Performance Media With advertisers expanding frequency and reach…

Dark Page Posts in Facebook: An Advanced Targeting Opportunity for Advertisers

Unlike other Facebook ads, Dark Page Posts give advertisers the ability to control exactly who sees certain posts. They differ…

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