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Category: Performics News

Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that…

Digi Digest Feature

Highlighted below are the latest trends from CES 2016, with insights on emerging tech in fitness, mobile & more. CES…

February Gem Award: Nathan Allgood, Media Manager, Performance Media

Why Nathan is our February Gem: Nominated by Lauren Bradley, Group Account Director, Client Solutions; Christie Sugrue, Media Director, Performance…

January Gem Award: Tim Gonzalez-Smith, Head of Design Services, Performance Content

Why Tim is our January Gem: Nominated by Marissa DeLeon, Senior Web Designer, Performance Content Agency Value(s): Motivate, Drive Performance…

Executive Summary: Advertising Expenditure Forecasts March 2016

ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2016, reaching $579 billion by the end of the year. This…

Google Releases Analytics 360 Suite – First Impressions

Post by Rich McPharlin, Head of Analytics & Innovation Google announced on March 15th that it was renaming its Analytics…

March: Digi Digest Feature

It’s an exciting time in the performance marketing world. A multitude of changes, both macro and micro, are sweeping through…

SXSW 2016: Wrap Up: 3 Hyper Trends

Q: DOES SXSW STILL MATTER? A: YES There were no breakout apps or services. Fewer brand activations meant that lines…

SXSW 2016: Monday Insights

SXSW DAY 4: BACK to BASICS It has become evident that this year’s conference is taking place during a particularly…

SXSW 2016: Weekend Insights

SXSW WEEKEND EDITION: NO CLEAR “WINNER” Brand activations dominated conversations at the conference center and after parties. There are fewer…

SXSW 2016: First Predictions, First Thoughts

CELEBRATING 30 YEARS! SXSW 2016 SXSW Interactive is arguably the most important digital industry conference of the year. Over 80,000…

Knowledge Management: A Key Corporate Competency, A Performics Competitive Advantage

Performics is now entering its sixth year as a global agency with a presence in 42 countries. We have reached…

Global Performance Marketing Agency, Performics, Launches in South Africa

Performics launched in South Africa on 1 January 2016, giving local market clients access to an improved digital service offering…

Creating Owned and Earned Content for SEO Success

In the midst of optimizing websites for SEO value, brands sometimes skip over the importance of owned and earned content…

February: Digi Digest Feature

Mobile devices play a major role in digital media strategies, particularly as marketers come to realize they can no longer…

Beyond the Traditional Search Bar

In recent years, the process of “searching” has moved far beyond the traditional Google desktop search bar. Consumers are leveraging…

Facebook May Incorporate Ads in Messenger App: Implications for Brands

Post by Bailey Allen, Associate Media Manager BACKGROUND Facebook may be launching ads within its Messenger app. If this is…

Google Eliminating Right-Hand Rail Ads: Implications for Advertisers

Google is making some significant changes to the search engine results page (SERP). In summary: Right-hand side text ads will…

Leveraging SEO Keywords on Social Media

Post by Caitlin Hanson, Performance Content Specialist Social signals can play a role in helping brands improve their organic search…

Valentine’s Day Searcher Insights

Valentine’s Day is right around the corner, which means everyone is scrambling to plan last minute dates and buy thoughtful…

Performics Hosts 4th EMEA SEO Conference in Lisbon

70 representatives from 18 markets gathered in Lisbon last week for the 4th annual Performics EMEA SEO conference. The conference…

Google’s New Search Head, Artificial Intelligence & the Future of Search

BACKGROUND Amit Singhal, veteran who oversees Google search, has retired. Notably, Singhal will be replaced by John Giannandrea, who leads…

Super Bowl 50 Ads: Showcasing the Power of Paid, Owned, Earned Integration

Super Bowl advertising is perhaps the best case study in integrating paid, owned and earned media to amplify brand messages….

Google Introduces Candidate Cards for 2016 Presidential Election

Post by Michelle Pantoja, SEO Analyst Google recently unleashed a new feature to manage the information overload that occurs with…

January: Digi Digest Feature

Boost your brand’s/campaign’s success by knowing your consumer well enough to understand every moment they turn to consume content and…

Google Announces AMP: Implications for Brands & Web Developers

Post by Max Crowe, Developer Google recently announced a new initiative it is calling Accelerated Mobile Pages, colloquially known as…

Performics CES 2016 Recap

At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use…

Our Annual CES Foray: Is a Fully Connected Consumer Just a Data Point Away?

Happy 2016, Performics World! I hope this note finds you well and that all of your performance goals, strategies and…

Google’s Core Algorithm Update: Implications for Brands

Post by Meghan Ryan, SEO Specialist Over the weekend, Google made a significant core algorithm update that rocked many websites’…

December Gem Award: Isiah Drake, Associate Product Manager, Performance Media

Why Isiah is our December Gem: Nominated by Colleen Lawson, Media Director, Client Solutions To say that Isiah has helped the Local team…

November Gem Award: Shannon Smith, Media Manager, Performance Media

Why Shannon is our November Gem: Nominated by Angela Arnfelt, Senior Media Manager, Performance Media Shannon has gone above and beyond…

October Gem Award: Candace Exson, Specialist, Performance Content

Why Candace is our October Gem: Nominated by Tim Gonzalez-Smith, Head of Design Services, Performance Content Candace is one of those really quiet,…

CES 2016: Technology is Enabling a Super-Connected Consumer Journey

Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful,…

CES 2016 Day 2: A Game of (Tech) Thrones

In the midst of the fascinating and interesting tech being displayed on the show floor, it is easy to miss…

CES 2016 Day 1: Hype vs. Hypertrends

Day 1 of CES officially kicked off on Wednesday, dampened somewhat by adverse weather conditions that caused delays for many…

CES 2016: Pre-Show

International CES is held annually by the newly named CTA Consumer Technology Association; formerly called the Consumer Electronics Association. Tuesday…

Breaking Through “The Force”

Post by Burcu Agma, Communications Planner Since “Force Friday”, September 9, marketers across the globe promoted their Star Wars inventory…

Google Launches “Compare for Mortgages”: Implications & Advantages for Brands

Post by Mary Sinker, Senior Media Manager Google has announced the latest addition to its suite of Google Compare products:…

Account Restructure Best Practices: 5 Tips to a Well-Organized & Manageable Paid Search Account

Post by Bianca Carbonara, Media Manager & Ami Shah, Senior Media Manager Whether you’re tasked with setting up a brand…

Digi Digest Feature

Snippets that unpack evolving consumer intent through insights from diverse corners of the internet. Study Says Consumers Share Data with…

Google Launches Pinterest-Style Feature: Implications for Advertisers & Brands

Google has recently released a new feature enabling users to save images, similar to the way Pinterest currently works. According…

’16 & Beyond

Post by Michael Kahn, Performics Worldwide CEO December is one of my favorite months of the year. It is a…

New Facebook Multicultural Affinity Targeting: More Granular Segmenting Options for Brands

Post by Bailey Allen, Associate Media Manager The 2010 U.S. Census reported that Hispanics, African Americans and Asian Americans make…

Online Shopping Skyrockets on Black Friday

Post by Caterina Merenda, Marketing Specialist Black Friday prompts millions of shoppers to line up at the stores for the…

New Media Forecast: Two thirds of people living in top digital markets will own a smartphone by 2018

EMBARGO: 00.01 GMT/01.01 CET Monday 23 November 2015 66.5% of individuals in key digital markets will have a smartphone by…

Google’s Upcoming Penguin Update: Implications for Brands & Webmasters

Post by Erik Bergstrom, SEO Analyst Google’s next Penguin update has been confirmed for a 2015 roll-out by Gary Illyes,…

Pinterest’s New “Visual Search”: Current & Future Opportunities for Brands

Pinterest recently launched a new feature enabling consumers to search using pictures instead of text, dubbed as “Visual Search.” Now,…

Impact of Word-of-Mouth Marketing on Brands

Post by Caterina Merenda, Marketing Specialist Consumers trust brands that they’ve heard good things about. They trust product reviews, what…

MediaPost OMMA Conference: Trending Topics

Post by Nathalia Oliveira, Associate Planner with insights from Caterina Merenda, Marketing Specialist On October 27 and 28, MediaPost hosted…

Making the Most of Your Video Ad Spend

Post by Caterina Merenda, Marketing Specialist Our online experience is mainly shaped by visuals. We watch videos on YouTube, whether…

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