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Category: Performics News

5 Tips to Improve Your Blog & Partner with Brands

Post by Michelle Pantoja, SEO Analyst Bloggers have the ability to influence digital marketing campaigns. According to AdWeek, consumers trust…

Which Presidential Candidate Is Winning The Twitter Race?

Performics Presidential Election Canidates Infographic from Performics

Google Tests DoubleClick Ad Technology for Billboards: Out-of-Home Performance Opportunity for Brands

Post by Kevin Theodore, Media Director Google recently announced its plan to test DoubleClick ad technology on out-of-home (OOH) billboards….

Driving Performance with Gmail Ads

Post by Fidess Ferrer, Media Director Gmail Ads are delivered straight to users’ Gmail accounts; they look like emails, but…

Yahoo & Google Partner in Search: Considerations for Brands

Post by Dan Malachowski, Marketing Director Yahoo has announced that it has signed a three-year search partnership with Google. The…

YouTube Launches Red Subscription Service: Implications for Brands

YouTube has announced its new ad-free subscription service, YouTube Red. At $9.99 per month, members can access YouTube original TV…

Google’s Use of Artificial Intelligence: Implications for Organic Search Marketers

Post by Erik Bergstrom, SEO Analyst On October 26th, Bloomberg Business announced that Google is now using a new artificial…

Proximity, Narrative, Hope & Discomfort: Guide Posts For Transformational Thinking & Change

I had the great pleasure of attending Google Zeitgeist last week in Arizona. Now celebrating its tenth year, this is…

September Gem Award: Frankie Jiang, Media Manager, Performance Media

Why Frankie is our September Gem: Nominated by Timothy Lin, VP, Group Account Director, Performance Media Frankie is one of…

August Gem Award: Sheila Sehgal, Senior Financial Analyst, Account Service

Why Sheila is our August Gem: Nominated by Annie Severin, Senior Accountant, Accounting Sheila is an amazing asset to the…

Tips for Video on Your Site

Post by Caterina Merenda, Marketing Specialist Many companies debate whether or not to add video content to their website. Creating…

Create an SEO Strategy for META Tags

Post by Hayley Wolfcale, Senior Specialist Welcome to Part III of my series on SEO copywriting! So far I’ve covered…

7 Tips to Optimize Video for SEO

Post by Caterina Merenda, Marketing Specialist Having a YouTube account to showcase your brand isn’t always enough. Typically, large brands…

The Rise of Apps & the Impact on Brand Discoverability

Are mobile browsers becoming a thing of the past? According to eMarketer, apps have always been the preferred method of…

Confessions of a Digital Media Trainee

Post by Kayla Mueller, Associate Media Manager “I’m in digital marketing.” As soon as I utter these words, I often…

The Downside to Licensed Content

Post by Cara Hebert, SEO Analyst Licensed content is a reoccurring buzzword, as brands continue to discover this “amazing way…

Google Announces Customer Match: Opportunity to Leverage Customer Data to Align with Intent

Google has announced a new way for brands to target ads—by email address. According to Google, “Customer Match allows you…

Organizing a Competitive Content Audit

Post by Caterina Merenda, Copywriter Competitive content audits are necessary, especially when the client is not performing well in the…

VivaWomen! Discusses Career Navigation

Post by Mary Sinker, Media Manager Although this blog post is about the most recent VivaWomen event, this content is…

DMEXCO Follow Up: 30,000+ Attendees Seeking To Drive Digital Transformation

Post by Michael Kahn, Performics Worldwide CEO I just attended my third DMEXCO in Cologne, Germany and was overwhelmed by…

Does Responsive Design = Improved Customer Experience?

Post by Sirha Marinoff, Media Manager, with insights from Andrea Mann, Media Director How many times have you found yourself…

The Growing Threat of Ad Blocker: Protecting Performance

Post by Amber Kim, Group Account Director Ad blocking is quickly becoming a hot topic in the digital industry. Technology…

Mobile Web Access To Surpass All Other Devices Combined By 2018

Young people across the world’s largest advertising markets will spend more time accessing the internet via mobile than via all…

YouTube Cards: New Opportunity for Direct Response in Social

Post by Parker Jessup, Media Manager Recently, Google introduced shoppable product cards to its YouTube video formats. This update aligns…

4 Tips for Running Optimal Display Campaigns

Post by Mandaline Dunne, Media Manager and Ashley Smith, Media Manager The display advertising landscape can be complex and overwhelming…

July Gem Award: Leah Cobarrubias, Technical Account Manager, Analytics

  Why Leah is our July Gem: Nominated by Angela Voutsos Arnfelt, Media Director, Performance Media For the past several…

Create Optimal Geo-targeting Campaigns for Local Businesses

Post by Casey Howard, Media Director-Local When setting up geo-targeting for campaigns within AdWords, it’s important to be realistic about…

Alphabet: The First Digital Multinational Conglomerate Pros & Cons for Google Core & Adjacent Companies

Google has created a new corporate structure under a holding company called Alphabet.  Alphabet houses all Google companies, the biggest…

What Are Your Intentions?

Across businesses we are heading into the 2016 planning season and, as we do, I think it is critical to…

Gem Award: Daphne Pan, Analytics Manager

Why Daphne is our June Gem: Nominated by Vedha Mitra, Group Media Director, Performance Media Daphne has been instrumental in…

Why Google’s New Structure is Good News

Post by Stefan Bardega, Chief Digital Officer, ZenithOptimedia *originally posted on ZenithOptimedia.com Google has announced a major overhaul of its…

Former White House Strategist Joe Reinstein Joins Performics Management Team

Newly created position, Executive Vice President of Integrated Services, will oversee agency’s planning, business development and marketing functions Performics, the…

Bing Encrypts Organic Search Queries: Variances in Traffic & Best Practices Going Forward

Post by Nonie Carson, Associate Manager, Marketing, with insights from Catherine Smale, Media Manager Bing recently announced two major updates…

The Death of Budgets

Post by Michael Kahn, Worldwide CEO As the marketing world continues its accelerated pace of change, machine-based buying/optimization becomes an…

The Importance of Multi-Touch Attribution: An Illustration

Post by Angela Arnfelt, Media Director, and Brent Kruschke, Account Director A Performics client had a goal to sell a product with…

Performics’ Annual Community Service Day Reaches 17 Diverse Markets

Today, Performics kicks off its 4th annual global community service day. This is the first year that parent company, ZenithOptimedia,…

May Gem Award: Leo Sussan, Media Manager, Performance Media

Why Leo is our May Gem: Nominated by Jamie Kahn, Associate Media Manager and Sami Tabibi, VP Group Account Director…

Intent: The Largest Marketing Variable

Good Day Performance Marketing World! As we continue our strategic jaunt through 2015, I wanted to share perspectives on a…

Instagram Revamps Ad Platform: New Formats, Richer Targeting, Easier Buying Geared for Direct Response

Post by Dan Malachowski, Marketing Director & Christine Hickey, Media Director Instagram has announced a number of significant advertising updates,…

The Continued Growth of the Performics Global Network

I am thrilled to announce two important updates in our global performance marketing network: (1) Our global footprint is expanding…

April Gem Award: Shawn Meade, Media Manager, Performance Media

Why Shawn is our April Gem: Nominated by Josh Roland and Michael Troyer This is a story.  This is a story about…

Highlights from Google’s 2015 AdWords Livestream: Our Take on New Ad, Automation & Measurement Opportunities

Post by Dan Malachowski, Marketing Director with insights from Leo Dalakos, VP of Digital Strategy At this year’s AdWords Livestream,…

Develop an SEO Strategy Around Short Content Pages

Post by Hayley Wolfcale, SEO Specialist Welcome to Part II of my series on SEO copywriting! So far I’ve covered…

Yahoo & Microsoft Amend Search Partnership: Implications & New Opportunities for Yahoo Advertisers

Post by Dan Malachowski, Marketing Director Yahoo and Microsoft recently announced that they have amended their search partnership, which began…

March Gem Award: Max Crowe, Developer, Performance Content, Chicago

Why Max is our March Gem: Nominated by Tim Gonzalez-Smith and Jen Hyla Max is the not-so-secret secret weapon of our…

“Getting Started”: Another Highpoint In the Growth of Owned-first Content Strategy & Activation

This past weekend, Hillary Clinton announced her official candidacy for US President in 2016. While the news was not necessarily…

March Madness Interest on Search and Social

NCAA March Madness Sweet 16 kicks off tonight! Check out top tournament-related searches and discover which social channel fans are…

February Gem Award: Maira Grylli, Sr. Analyst, Analytics & Tech, NY

Why Maira is our February Gem: Nominated by Jennifer Kaiser and Richard Rhee Maira works on a demanding account that asks challenging…

Performics Shortlisted 17 Times in the European Search Awards

We are happy to start off the week with some exciting news! Performics and AKM3 (part of the Performics network)…

From the Desk of Michael Kahn, Performics Worldwide CEO

We’ve had a really exciting Q1 here at Performics. I’ve been travelling the world—from Chicago, to Dubai, to London, to…

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