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Category: Social Media

Social Snapshot: Retail

Check out the first edition of Performics new Social Snapshot which tracks social performance of industry leaders in retail- including…

Facebook Audience Insights Tool: Leveraging Insights to Create Powerful Connections

On May 8th, Facebook announced a powerful new tool that will enable marketers to learn more about their target audiences,…

Facebook Audience Network: New Advertising Opportunity for Mobile App Installs

Facebook recently released a new mobile network for Facebook advertisers: Facebook Audience Network. Over the past year, Facebook has tested…

Twitter Website Card Ad: New Opportunity to Increase Site Traffic & Conversion Rates

Twitter has announced a new ad unit called Website Card Ads, which now appear in users’ Timelines on desktop and…

Performics Leverages Social & Display to Increase Paid Search Volume & Conversions

Challenge: A large entertainment client sought to increase brand keyword search volume to drive additional conversions. This client struggled to…

Twitter’s Visual Redesign: Implications & Opportunities for Brands

On April 8th, a small group of Twitter users saw a new profile design that looked very similar to Facebook. …

Dark Page Posts in Facebook: An Advanced Targeting Opportunity for Advertisers

Unlike other Facebook ads, Dark Page Posts give advertisers the ability to control exactly who sees certain posts. They differ…

New Pinterest Ads Provide Unique Performance Media & Content Opportunities for Brands

A picture is worth a thousand words. Pinterest ads will now enable advertisers to take pictures and amplify them with…

Twitter Launches Click-to-Call Beta: A New Direct Response Opportunity for Advertisers

Twitter is currently testing a new click-to-call beta, eligible to all Twitter advertisers.  The click-to-call beta functions similar to Google’s…

Pinterest Releases New Gifts Feed: Visibility & Direct Sales Opportunity for Brands

Pinterest recently announced a new feature called Gifts Feed—a feed that displays only pins that are specifically enhanced with real-time…

Twitter Introduces Promoted Accounts in Search: A New Visibility Opportunity for Advertisers

Twitter recently announced a powerful addition to its Promoted Accounts ad product. Advertisers now have the ability to show Promoted…

Ravelry.com – Visibility Lessons from a Great Social Network

Posted by Hayley Wolfcale, SEO Analyst Others have written about the powerhouse that is Ravelry, a social network dedicated to…

#knitting Olympic Hashtag Explained

Posted by Hayley Wolfcale, SEO Analyst You may not have expected to see #knitting associated with #Olympics on Twitter this…

Instagram 101 for Advertisers

WHAT’S INSTAGRAM? At its heart, Instagram is a photography application developed around a community that expects highly curated, artistic images. …

Taking a Performance Approach to Facebook

Recently, Forrester Research published a report and “Open Letter” to Mark Zuckerberg.  The report surveyed 395 marketing executives, asking them…

Facebook Ad Exchange to Now Include DoubleClick Bid Manager: Implications & Performance Strategies

When Facebook Ad Exchange (FBX) launched last year, Facebook enabled advertisers to run Facebook Ads through demand-side platforms (DSPs), including…

Performics Q3 2013 Benchmarking & Industry Developments Report: Paid Search, Mobile, PLAs

Performics has published our Q3 2013 Benchmarking & Industry Developments Report, which includes Y/Y and Q/Q benchmarks and insights from…

Culture and Passions are Key to Engaging Hispanic Market

One in every six Americans is Hispanic.  Currently the largest ethnic or racial minority with 53 million people, the Hispanics…

To Run With it, Or Not?

When opportunities arise, are you prepared to capitalize on them?  Are you listening for situations that might put your brand…

Samsung and Jay-Z: How to Spend $5MM to Get It All Wrong

Posted by Shreyas Gosalia, Associate Director, Product Development If you have not yet heard, Samsung partnered with Jay-Z for an…

Performics POV: Elevating Retail Measurement

Currently, many retailers utilize a high-level direct response/ROI model (ad spend to sales) for retail measurement.  Performics has recognized an…

Facebook Announces Launch of Video on Instagram

Posted by Megan Halscheid, Director, Performance Media Facebook just announced the launch of video on Instagram. This new feature will…

Performics POV: Google I/O Conversational Search Highlights the Importance of Cross-Screen Marketing Strategies

At its I/O 2013 Conference, Google announced the introduction of “Conversational Search” on desktop devices via its Chrome browser.  Users…

Digital Activism, Social Impacts and Other Reflections from TedXMidwest

Posted by Sara Burton, Account Director Recently I had the privilege of attending TedXMidwest in downtown Chicago. For those unfamiliar…

The Rise of “The Human Algorithm”: A New Approach to Search Marketing

Participants are moving beyond traditional search results to discover alternative (human!) authority for crowd-sourced decision making.  What’s a marketer to…

Twitter’s New Keyword Targeting in Timeline: Opportunity for Advertisers

BACKGROUND This week, Twitter announced a new targeting capability—called Keyword Targeting in Timeline—through its Promoted Tweets product.  Advertisers can now…

Boosting YouTube Visibility with Comments

Posted by Sam Battin, Senior Natural Search Specialist Social media is changing from a sideline to a necessary part of…

Performics Q1 Benchmarking Report

Q1 benchmarks and trends across paid search, mobile search, product listing ads (PLAs), social & display.  Our Q1 Report tracks…

Mobile Revamp with Facebook Home – It’s ‘people, not apps’

Finally. Facebook has jumped into the world ring with other mobile contenders. Facebook launched Facebook Home. Home is a complete…

Twitter Trend Optimization – How Social Signals Effect the SERP

Posted by Jennifer Hyla, Director, SEO Using social media, specifically Twitter, Performics is able to improve SERP visibility for targeted…

Top 3 Highlights From SXSWi 2013

In one word SXSW is a blur. There aren’t enough coffee runs, high-energy bars, and quick 2 minute push-up sessions…

How Does Social Impact the SERP? – Performics’ Take

Posted by Jennifer Hyla, Director, SEO; Christina Carlile, Associate Director, Strategy & Analytics; Megan Halscheid, Director, Performance Media Leaders across…

Performics Top Performance & Participation Trends: Q1 2013

We’ve released our Q1 2013 Trends Report, Participation Activated.  View the full report below.  This quarter, we take a look…

Performics POV: Facebook’s News Feed Update & Implications for Advertisers

Posted by Justin Sadowski , Ad Ops Manager & Megan Halscheid, Director, Performance Innovation BACKGROUND Until March 7th 2012, News…

Performics POV: Facebook Acquires Microsoft Atlas

BACKGROUND On February 28th, Facebook announced that it had agreed to acquire the Atlas Advertiser Suite from Microsoft, pending regulatory…

Twitter API Release: Ads Platform gets Simpler, Smarter and more Real-Time

By Justin Sadowski, Account Operations Manager When a remarkable event occurs anywhere, and anytime, Twitter is the first place many…

Super Bowl Commercial Wrap 2013: Extending Reach via Social & Search

Posted by Dan Malachowski, Senior Strategist, Strategy & Analytics This year, the big moment for many Super Bowl advertisers wasn’t…

Facebook Graph Search: Considerations for Advertisers

Facebook has announced its new search functionality, called Graph Search.  Graph Search enables users to expand their searches on Facebook…

The World is Ending and Instagram is Selling Your Pictures?

This morning there were two reasons why you thought the world was ending. First, a shared concern for the Mayan…

Life on Demand 2012 Wave 2 Discusses Social Etiquette and Infidelity

Performance marketing agency finds that nearly half of respondents 18-29 use social networks to get information on a person before…

Performics Presidential Twitter Toss-up #3 Infographic

Performics Presidential Debates Twitter Tossup #3 from Performics

Presidential Debate: Performics’ Twitter Toss-up Infographic #2

Performics Presidential Twitter Toss-up Infographic (#2 Debate Edition) from Performics

Linkbait by Sam Battin: 6 Tips on SEO for Twitter

Posted by Sam Battin, Senior Natural Search Specialist This week I’ll be trying a new format for the Performics blog….

Performics Presidential Twitter Toss-up #1 Infographic

Watching the Presidential debates? So are we! As public participation ramps up during these showdowns of political prowess, we’re keeping…

Build Better Experiences for Today’s Customer/Brand Relationship: Webinar 9/27

There’s still time to register for our Webinar: “Last Mile Marketing: Motivating Participation” What truly motivates your customers to participate…

Social Media Week Chicago: Performics’ #LifeOnDemand Presentation

Performics Social Media Week 2012 Life on Demand from Performics

What Is the Real Future of Search?

Posted by Julia Wisniewski, SEO Analyst If you have your pulse on the SEO industry, then you undoubtedly have come…

Google+ One Year Later: Best Practices for Brands

Google+ One Year Later: Best Practices for Brands by Performics from Performics

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Performics Authored -Google Experiments with 7…

The SERP of 2012

Posted by Sam Battin, Senior Natural Search Specialist Remember 2010? The Winter Olympics in Vancouver, the Deepwater Horizon oil platform…

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