Highlighted below are the latest trends from CES 2016, with insights on emerging tech in fitness, mobile & more.
CES 2016 brought consumer tech back to the consumer | 5 Minute Read
Many products and innovations featured at CES this year show a renewed willingness for brands to meet consumers where they are. One example includes how Sony and Panasonic introduced new smart turntables and vinyl to digital high-res solutions in their official product lineups – a reaction to vinyl’s popularity climbing considerably in the past few years. More importantly brands showed a new kind of humility by embracing partners or even competitors to build more solutions that meet consumers where they are at and provide better solutions. Samsung announced iOS compatibility for its Gear S2 Smartwatch to address the sizable iPhone owner market. Samsung also put its partners front and center, with SmartThings software and a Family Hug fridge that integrates Alexa, Amazon’s digital assistant, to keep the items in the fridge stocked.
Wearable Tech is All about Fitness | 5 Minute Read
Though Apple doesn’t officially attend CES their influence is apparent throughout the floor – including Fitbit’s new product the Fitbit Blaze, offered up as a new fashionable look-alike competitor still keeping fitness as the main focus. With few smartwatches around the floor it was clear that fitness is still mainly what sells wearables, and many brands came forward with varied wearable options beyond smartwatches. This includes Sensoria’s Fitness Smart Sock, smart connected shoes with Altra IQ, or the Xensr Air that is a 3D sports visualizer with sensors capturing jump height, distance, speed, and more.
4 predictions about the future of tech from ARM | 5 Minute Read
Directors at ARM – a company whose tiny chip designs are found in nearly all mobile devices – predict what will happen next in tech. Predictions include that despite smartphone carriers moving away from the 2 year contract, the smartphone replacement cycle will stay that short. ARM also says we can expect to still see the smart home market mature, albeit slowly, and that AR may take off before VR because VR devices need to overcome so many factors such as discomfort in use.
CES 2016 didn’t change the world, but showed how the world is changing | 10 Minute Read
CES has long been the place game-changing tech products are seen first, but none of them changed the landscape overnight. The feeling on the floor of CES 2016 is that we’re somewhere in the middle of the timeline where we see the places tech can take us, but we’re not quite there yet. Collision-avoidance and self-automation tech is poised to revolutionize electric or self-driving cars, which took up significant floorspace throughout CES. Sensors and cameras are set to be embedded in everything from clothes to appliances – and while TV is more supersized and realistic than ever with 8K, we also see roll-up and bendable display technology from LG changing our definition of TV. Also throughout CES were long lines on the show floor to try out VR like Oculus Rift, PlayStation VR, and HTC Vive – all going on sale later this year. It’s true that none of the products seen at CES were truly new, but what we saw was they were much more refined – and a step closer to buying.
Tough Times Ahead for the Tech Industry? | > 5 Minute Read
In anticipation of CES, Accenture’s international survey took the pulse of the tech consumer. It found that consumers are less likely to purchase new tech this year compared to last year. The results suggest that some tech markets have become saturated, and the pace of innovation has also slowed to a point that there aren’t enough features convincing consumers that they need to upgrade. Products with less intent to purchase than last year include smartphones, laptops, tablets, and TVs. Products with zero to slight increase in intent to purchase include smartwatches, fitness monitors, connected surveillance cameras, smart thermostats, and personal drones.
- Bonus: Further insights from the Accenture Study
Consumers are bored with new smartphones, tablets, and laptops – and interest in new kinds of gadgets isn’t filling the gap. They are more worried about security and privacy of new gadgets. Companies need to “ignite” growth over the next few years by offering a compelling value proposition and building security and trust.