We’ve released our Q1 2013 Trends Report, Participation Activated. View the full report below. This quarter, we take a look at three trends that marketers must keep in mind to fuel participation and performance in search, social and display in 2013. Our trends include: AUTOMATED INTUITION: Advertisers activate Big Data to customize ads at scale, by intent, across devices, in real-time to better connect with participants THE HUMAN ALGORITHM: Participants move beyond traditional search results [...]
Performics POV: Clickable Arrows in AdSense Text Ads
January 16, 2013 by Leave a Comment
Posted by Abby Wolf, Account Manager Background On December 3rd, 2012, Google announced a new enhancement to the Google Display Network (GDN) text ads by placing a clickable arrow within the ad. The arrow is typically located to the right of the text for a standard ad, but can be in a different placement depending on the unit size. The arrow always points to the right, away from the ad but toward the next page [...]
The Psychology of Search Experience Marketing (SEM)
November 30, 2012 by 4 Comments
Posted by Hayley Wick, Account Manager Today, search engine marketing success hinges on creating custom experiences for individual searchers. Agencies and advertisers must think of Search Engine Marketing (SEM) as Search Experience Marketing (SEM). We need to take the extra step—beyond everyday performance metrics—to learn how to speak with searchers (i.e. participants) at individual levels. Creating custom experiences starts with discovering how your brand’s participants want to engage with you. A lot of this has [...]