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Performics Weekly Digital Research Recap

August 27, 2012 by Leave a Comment

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Performics Authored -Google Experiments with 7 Organic Page-One Listings Instead of 10: Implications for Brands Reducing the number of organic listings simplifies an increasingly cluttered SERP SEO Implications – about 80% of organic traffic comes from the top seven listings anyway.  Searchers will likely always find what they want for brand keywords, right on top Additionally, Google is providing brands with [...]

Filed Under: "For Retailers", Emerging Opportunities, Global Marketing, Paid Search, Search Marketing Strategy, SEO, Social Media, Tablets Tagged With: , , , , ,

Performics Weekly Digital Research Recap

August 20, 2012 by Leave a Comment

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Performics Authored -Mobile Paid Search Heats Up this Summer Mobile CTRs—especially tablet CTRs—continue to outpace desktop, and mobile CPCs remain below desktop In July, mobile took 22.1% of total (desktop + mobile) paid search spend, second only to June (at 22.5%) July set a new record for mobile paid search impression share—at 25.5%—breaking June’s previous record Mobile impression share continues to [...]

Filed Under: "For Retailers", Emerging Opportunities, Global Marketing, Innovative Technology, Mobile, Paid Search, Participant Behavior, Performance Display, Search Marketing Strategy, SEO Tagged With: , , ,

Performics Last Mile Marketing Webinars

July 24, 2012 by Leave a Comment

Last Mile Marketing, Part 1: Governance in Paid Search and Bidded Media: Control PPC costs, prevent bidding wars and reduce channel conflict using SEM governance What Can Governance Do for Your Last Mile Marketing? from Performics Last Mile Marketing, Part 2: Analytics and Big Data in Digital Marketing: Connecting your web analytics to your marketing analytics What Can Analytics Do for Your Last Mile Marketing? from Performics

Filed Under: "For Retailers", Customer Acquisition, Emerging Opportunities, Global Marketing, Mobile, Paid Search, Participant Behavior, Performance Display, Search Marketing Strategy, SEO, Social Media Tagged With:

Performics Weekly Digital Research Recap

July 17, 2012 by Leave a Comment

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Mobile -Over a Third of All U.S. Residents Use Mobile Payments (IDC Financial Insights) Of those that had made a mobile payment, more than half used PayPal Mobile (56%), with Amazon Payments and Apple's iTunes service statistically tied at about 40% Despite the popularity of digital downloads, such as apps and music, more respondents reported buying physical goods with [...]

Filed Under: Customer Acquisition, Emerging Opportunities, Global Marketing, Mobile, Paid Search, Participant Behavior, Search Marketing Strategy, SEO Tagged With: , , ,

Performics Weekly Digital Research Recap

May 7, 2012 by Leave a Comment

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Mobile -The "Smartphone Class": Always On, Always Consuming Content (eMarketer) The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors: (1) Consuming content in frequent, small portions (2) Members turn to their phones for instant gratification. Depending on their mood in the moment, gratification might mean completing a [...]

Filed Under: "For Retailers", Customer Acquisition, Emerging Opportunities, Global Marketing, Mobile, Paid Search, Participant Behavior, Search Marketing Strategy Tagged With: , , , ,
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