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Performics Weekly Digital Research Recap

April 30, 2012 by 1 Comment

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Social -Has Timeline Increased Engagement on Facebook? (eMarketer) All brand pages were required to switch to Facebook’s new Timeline format, as of March 30, 2012, and have been seeing increased engagement as a result For brands with less than 1 million “Likes,” comments per brand post grew 40% and “Likes” per post rose 60.3%.  The “People Talking About This” [...]

Filed Under: Customer Acquisition, Emerging Opportunities, Global Marketing, Mobile, Paid Search, Participant Behavior Tagged With: , , , ,

Performics Weekly Digital Research Recap

April 9, 2012 by Leave a Comment

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Social -PriceGrabber survey: Pinterest Leads Participants From Pin to Purchase (MediaPost) 21% of respondents have purchased a product after seeing a picture on Pinterest.  Respondents who purchased a product were asked to select all items purchased: 33% said food and cooking; 32%, fashion and clothing; 30%, home decorating; and 26%, crafts. Searching for recipes remains the favorite interest, with [...]

Filed Under: Global Marketing, Innovative Technology, Mobile, Paid Search, Participant Behavior Tagged With: , ,

Performics Weekly Digital Research Recap

March 26, 2012 by Leave a Comment

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Search -What If Yahoo! Sells Right Media? (ClickZ) Yahoo! may sell off some of its ad platforms. The move is seen as an alternative to investing resources needed to upgrade the platforms. Such a move wouldn’t exit Yahoo! from ad technology entirely. The company owns a large portfolio of ad products, including Blue Lithium, Dapper, and a huge ad [...]

Filed Under: Global Marketing, Paid Search, Participant Behavior Tagged With: , ,

Performics Weekly Digital Research Recap

March 19, 2012 by Leave a Comment

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Search -Pew Research Center Report: Search Engine Use 2012 91% of online adults use search engines to find information on the web, up from 84% in June 2004 Search is most popular among young adult Internet users, those who have been to college, and those with the highest household incomes Frequency of search engine use varies by age, education [...]

Filed Under: Customer Acquisition, Emerging Opportunities, Global Marketing, Mobile, Paid Search, Participant Behavior, Search Marketing Strategy Tagged With: , , ,

Thoughts on Big Data from Performics, AdGooroo, OptiMine & Grainger

March 16, 2012 by Leave a Comment

Posted by Matt Beran, Manager, Customer Advocacy On the evening of Tuesday, March 13th, Performics co-hosted an event with OptiMine and AdGooroo at Bin 36 Wine Café on big data. “Digital Marketing in a Multi-Channel Ecosystem: Deliver Against Business Goals & Thrive in a World of Big Data Marketing” was an evening of cocktails and informative discussion as a panel of four industry leaders—Richard Stokes of AdGooroo, Eamon Boyle of Performics, Robert Cooley, PhD of [...]

Filed Under: Emerging Opportunities, Global Marketing, Innovative Technology Tagged With:
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