While CES truly begins today, we still had an exciting day yesterday! After navigating through registration, we had the opportunity to watch Performics Global CEO Daina Middleton give insights on the Citi panel "Internet Trends." Middleton shared with the crowd three reasons why search is not declining. First, the number of devices available; second, the multiple ways you can search; third, the multiple ways to enrich the search experience.
Our night wrapped up at the Zenith Optimedia LiveROI Lounge where Shelly Palmer spoke on one of the main themes for CES. Connectivity. He spoke on the simultaneous opportunity and obstacles for marketers when approaching CES this year. While there is increased real estate, there is an overload of options. With growth exploding at exponential rates, Palmer warned us about the increased power of technology. The result is consumers are also increasingly empowered. Sounds like the beginning of Participation Marketing to us!
Here are a few events we suggest you attend today: the SuperSession The Digital Health Revolution: Body, Mind and Soul at 9:30 AM; The Next Generation of Innovators Keynote at 11:00 AM (LVH Theater). Following up on yesterday's connectivity theme, consider attending TV Connect at 12:30 PM (LVCC). And, if you are a client we look forward to seeing you at the exclusive tours we have set up!