Performics Uncovers New SEO Opportunities for Retailer Client; Boosts Rankings by Prioritizing Link Building Efforts

Challenge

A Performics retailer client with thousands of URLs for a variety of products sought to boost organic rankings for pages most likely to drive traffic and revenue.

Solution

Performics recommended link building to increase organic rank for the client’s most important pages.  Our link building solution started by prioritizing which pages to focus on.  After (1) prioritizing and optimizing mission critical sections of the site and (2) focusing on pages for new brand launches, new product launches and seasonal initiatives, it was time to prioritize the next group of pages.  Performics sought to determine which pages would generate the highest return on link building energy.

Using a proprietary tool, Performics uncovered a group of high search volume, high profit keywords that the client was ranking for on Google’s second page (i.e. 11–20).  Matching keywords to URLs, we created a list of 24 pages to build links to.  We then built relevant links to these newly prioritized pages without making on-page/technical optimizations to the client’s site.

 


Note: While making the new list high priority, there was no lost link building effort around seasonal initiatives or new brand/product launches.

Results

After six weeks of building links to these “2nd Page” URLs, we realized substantial rankings increases on Google for a number of pages likely to drive traffic and revenue for the client:

Link building rankings

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Comments

  1. The is great news, but I agree they could undo all of this by buying Expedia. Expedia will geranete thousands of daily clicks from Google so any inside information they have is likely to be seen by many as unethical.For example, at the moment Expedia must spend a fair amount of cash on AdWords directing to their .co.uk site instead of the expedia.com #1 natural listing. Any change to rankings, such as switching the .co.uk/.com organic listings would be perceived as a manual handjob, whether it is or not.

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