Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.
- Affiliate/Reseller Search Governance: Managing Overlap to Maximize Performance
- Brands that sell through partners quite often compete with their resellers/affiliates in paid search. This competition and leap-frog bidding can raise paid search cost-per-clicks (CPCs).
- To maximize overall performance and keep CPCs and CPAs down, Performics integrates your search and affiliate/reseller programs through a strategy that we call “governance.” Governance is a system of organizing partners and prioritizing goals for maximum gain.
- Performics takes a three-step approach to designing an affiliate/reseller search governance program:
- Develop Rules
- Coordinate Partners
- Track Partners & Enforce Rules
- Twitter’s new ‘related headlines’ feature adds more context to tweets
- On Monday, Twitter announced they now have “related headlines” which feature more context behind a tweet.
- Related headlines can be viewed from the Tweet’s permalink page, lists and links to websites where the Tweet was embedded, making it easier to discover stories that provide more context.
- Pew Research: Oldsters use Pinterest and Instagram more than teens do
- The 18-to-29 demographic is the most social media-saturated age group, with 89% of respondents admitting to some kind of social web use.
- 94% of teens are using Facebook and only 26% said they used Twitter.
- 15% of adults use Pinterest, compared to only 1% of their teen counterparts.
- 13% of adults use Instagram vs. 11% of teens.
- eMarketer: Buying digital video and TV ads together sees considerable interest
- eMarketer expects US digital video ad spend to rise by 41.4% this year and by nearly 40% next year as well, when outlays will reach $5.7 billion.
- Findings from the Interactive Advertising Bureau (IAB) show that much of that increased digital video spending will come out of former TV budgets.
- 73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months. Social video ads came in second, at 53% of respondents.
- AdAge: Mobile Fact Pack 2013
- Mobile ads will account for more than 50% of Facebook revenue by year end.
- Half the U.S. population will be carrying smartphones in 2014.
- US mobile ad spending is expected to reach $8 billion by the end of 2013.
- On average, adults spend 141 minutes a day using mobile devices.
- Pew Research Center Report: Teens and Mobile Apps Privacy
- 58% of all teens have downloaded apps to their cell phone or tablet computer.
- 51% of teen apps users have avoided certain apps due to privacy concerns.
- 26% of teen apps users have uninstalled an app because they learned it was collecting personal information that they didn’t wish to share.
- 46% of teen apps users have turned off location tracking features on their cell phone or in an app because they were worried about the privacy of their information.
- comScore: Yahoo beats Google in traffic for first time since 2011
- For the first time in more than two years, Yahoo sites were the most visited in the country in July.
- With 196.6 million visitors to 192.3 million who visited Google properties, Yahoo’s unique visitors were up by roughly 20% compared to July of last year, when it came in third behind Google and Microsoft.
- The revamped Yahoo mail app for tablets help bring a 120% increase in daily active Yahoo mail users.
- Search Engine Land: Google Brings More “Now” To Search With New Quick Answers
- These new search capabilities focus on “travel and logistics” use cases: reservations, flights, package tracking and calendar entries, among a few others.
- Google’s general objective is to make it easy to get information quickly without having to shift through email or drill down into other Google apps.
- The data sources are a blend of personal information from your Google accounts (i.e., Gmail, Calendar) and the web in many instances (e.g., flight or package tracking).
- Google Adds Waze Traffic To Maps App, Search To Waze
- Google announced that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android).
- Google also said that the Waze app has been updated with a Google search box. And the Waze Map Editor now incorporates Google Street View and satellite imagery.
- Given its value the Waze deal is being given antitrust review by the US Federal Trade Commission. Google announced the more than $1 billion acquisition of the Israeli mapping startup in June.
- eMarketer Report: The US Retail Industry 2013: Digital Ad Spending Forecast and Key Trends
- The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR).
- eMarketer also expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.
- Retail mobile marketing spending worldwide is expected to almost double to $55 billion by 2015, according to estimates from Juniper Research.
- Performics employees can read the entire report here.
Back to School
- NRF: Early Promotions Resonate With Back-To-School Shoppers
- The average family with school-age children in grades K-12 has already completed more than half (52.1%) of its shopping, up from 40.1% the same time last year and the highest percent in the survey’s history.
- College families have completed nearly half of their shopping as well (49.5%). NRF estimates school and college spending will reach $72.5 billion.
- With seven in 10 Americans (76.9%) saying that the economy is still impacting their school and college spending plans, sales and coupons are growing in popularity.
Thanks for your time!
Planning & Strategy Team