Global Performance Marketing Agency
Posted by Ivey Liang, Analyst, SEO Google increased use of secure search to protect user privacy in October 2011. When users log into their Google account, Google strips the specific search terms that they used before they click on a search result and come to a site. Marketers lost direct access to search data that they relied on to understand customers’ wants and needs. Search queries that come through Google secure search are lumped into [...]
Posted by Jennifer Hyla, Director, SEO; Christina Carlile, Associate Director, Strategy & Analytics; Megan Halscheid, Director, Performance Media Leaders across the Performics SEO, Strategy & Analytics and Performance Media Teams have developed a new product and service that demonstrates how search engines are using social data signals to influence their algorithms and personalize each user’s search experience. The new product is called a “Social SERP Audit.” The audit is an analysis of 60+ social metrics [...]
BACKGROUND Ebay Research Labs recently released a report, entitled Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment, which analyzed the effect of pausing brand keywords in paid search. Ebay found that, without paid search ads for brand keywords, searchers simply migrated to eBay’s organic listings. The report noted, “Shutting paid search advertisements closed one (costly) path to a firm’s website but diverted traffic to the next easiest path (natural search), which is [...]