Performics' Research in the New York Times

Posted by Stuart Larkins, Senior Vice President, Search

In my Chief Marketer column last month, I introduced findings from our latest batch of search usage and behavior research on the tweens (10 to 14 year olds) demographic segment. This segment consists of Internet power users who indicated at a whopping 83 percent that they spend an hour or more online per day. Stats such as that caught the eye of the New York Times and shortly after the column was published, I had a conversation with the Times’ Alex Mindlin to discuss more of our study’s findings on tweens’ Internet usage. Check out this week’s “Drilling Down” column to learn more about Performics tweens’ research.