Posted by Julia Cardis, Senior Manager, Landing Page Optimization
Effective landing pages serve as an extension of your ad, in which they engage and invite consumers to further interact with your site. Performics highly recommends the use of custom landing pages rather than a generic home/category page or deep-linked category/product pages; custom landing pages are tailored to your target audience.
Download our full Custom Landing Pages White Paper to read about benefits and strategies for developing custom landing pages.
Great whitepaper, custom landing pages are very important across all areas of online marketing, including social media. Thanks for the work.
Posted by: Maria Reyes-McDavis | August 23, 2009 at 08:53 PM