TREND: Google Hotel Finder

Hotel searching just got easier.  User-friendly and convenient, the Google Hotel Finder helps searchers find exactly what they’re looking for.  Using Google Maps and Google Reader-type interfaces, the Google Hotel Finder allows hotel seekers to refine the search by:

• specific location (through drawing a box on a map)
• dates
• price
• class & user rating

After viewing high quality hotel photos and reading user reviews, users can “shortlist” (bookmark) favorites and then book easily through the provided sites.

 
Though currently just an experiment, the Google Hotel Finder has potential to make a splash in the hospitality industry.  Along with the recent purchase of ITA Software, Google has its sights set on the traveler niche.  Because of this, it’s important for hotel marketers to:

• make sure each of your hotel locations are optimized for search
• utilize hotel price ads
• keep information fresh and accurate
• encourage positive user reviews
• offer competitive advantages over other hotels

Comments

[Hotel Finder]

Google is really all over the place. In every niche, they are becoming leader. Great article. Thanks

[Marc Azada]

I never thought that Google has a feature that could help us find hotels. Thanks for sharing this info. It would make things a lot easier for me if ever my wife and I decided to travel. Good Job!

[tom]

Google hotel finder is evolving into an impressive product.

It seems that suddenly a wealth of hotel search engine growth and innovation. Room77 are building cool models, and HotelSweep are going direct like RoomKey and using information extraction to cover all hotels not just partners.

[Paul Bangalore]

We have been using this with our hotel. I do have a question regarding this.. Do you know how we can go up in positions on the Google Hotel Finder? Can we bid to go higher? Please let me know. Thanks.

[Search Engine Optimization]

We do have a question about this.. Are you aware of the way we can move up in positions on the Bing Hotel Locater?