Posted by Cristina Lucero, Research Associate
Many retailers are turning to social media to further engage participants this holiday. This is because 44% of shoppers plan to use social media sites when shopping this year. (Deloitte). Social shopping includes seeking discounts, reading reviews and researching gift ideas. In fact, 45% of people “Like” a brand primarily to receive discounts/special offers:
Here are a few holiday social trends that we’re seeing from retailers on Facebook:
- Previews of holiday offers
- Fans determining Black Friday discounts
- Fans voting for their favorite holiday products
- Promotion of local holiday deals (i.e. Wal-Mart driving Facebook users to localized online Doorbuster deals)
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