Posted at 04:21 PM in Emerging Opportunities, Innovative Technology, Mobile | Permalink | Comments (0) | TrackBack (0)
Digg This
|
|
Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team
Hello Everyone!
Highlighted below are some emerging trends and insights that maybe of interest to you from October 28th.
United States
Channel Insights
Social
- Social Media Marketing and Darwin: Can Marketers Evolve? (MediaPost)
Search
- Google Introduces “Bid For Calls” On The PC. (Google)
- Understanding Google’s Latest Landing Page Quality Score Release. (Google)
Mobile & Tablet
- Paid Search, Mobile Take Front Seat In Holiday Strategies. (Marin)
Thanks for your time!
Research Team
Additional articles added to the Research Library:
CHANNEL INSIGHTS
“Mobile Social Usage Soars To Nearly A Quarter Of U.S. Population”
“How Social Media Impacts Brand Marketing”
“Tablet Users Keen On News, Not Payments”
“Stat of the Day: Half of Kids Under 8 Have Access to Mobile Media”
Posted at 10:00 AM in "For Retailers", Customer Acquisition, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, SEO, Social Media, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)
Digg This
|
|
Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team
Hello Everyone!
Highlighted below are some emerging trends and insights that maybe of interest to you from October 21st.
United States
Channel Insights
Search
- Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search. (Google)
- Microsoft To Turn Bing Into Improved Search Service Via Apps. (MediaPost)
- Paid search spending increases 7% in Q3. (Internet Retailer)
Mobile
- Marketers: Mobile Social Networking Scores With Users. (Experian Simmons)
Social
- The State Of Social Media 2011: Social Is The New Normal. (FastCompany)
International Insights
Demographics
- In Asia, Marketers Pay Heed to a Growing Older Population. (AdAge)
Thanks for your time!
Research Team
Additional articles:
CHANNEL INSIGHTS
“Mobile Commerce Forum Report: Mobile drives big results for a small retailer”
DEMOGRAPHICS
“Targeting Millennials? You Have to Think Outside the Traditional Color Lines”
Posted at 10:38 AM in "For Retailers", Customer Acquisition, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, SEO, Social Media, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)
Digg This
|
|
Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team
Hello Everyone!
Highlighted below are some emerging trends and insights that maybe of interest to you:
United States
Channel Insights
Social
- Facebook wants to de-emphasize click-throughs and put more focus on engagement. (Facebook)
- Understanding the New Facebook 'Page Insights'. (Facebook)
Posted at 11:00 AM in Emerging Opportunities, Games, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, SEO, Social Media, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)
Digg This
|
|
Performance Never Rests: Our People’s Top Picks
Curious about the latest and greatest tools, technology and toys? Fear not, we turn to our teams and present their take on what’s hot, what’s not, and the issues making waves around the industry.
Gadget Geeks:
Dan P. - Is Sprint betting their company on the iPhone5?
Tet S. - Creative and visionary genius Steve Jobs passes on :(
Kristina N. – “I love Amazon more and more! #sold”
Continue reading "Performance Never Rests: Our People’s Top Picks" »
Posted at 01:14 PM in "For Retailers", Customer Acquisition, Games, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, SEO, Social Media, Web/Tech, Weblogs | Permalink | Comments (3) | TrackBack (0)
Digg This
|
|
Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team
Hello Everyone!
Highlighted below are some emerging trends and insights that maybe of interest to you from October 7th: United States
Channel Insights
Social
Posted at 10:34 AM in Customer Acquisition, Games, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, SEO, Social Media, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)
Digg This
|
|
Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team
Hello Everyone!
Highlighted below are some emerging trends and insights that maybe of interest to you from September 30th:United States
Channel Insights
Social
- Google+ Lays the Groundwork for Business Profiles (Google)
Posted at 11:45 AM in "For Retailers", Customer Acquisition, Emerging Opportunities, Games, Global Marketing, Innovative Technology, Participant Behavior, Search Marketing Strategy, SEO, Social Media, Television, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)
Digg This
|
|
Google continuously innovates with the goal to make search more efficient. The most recent innovation is the expansion and improvement of sitelinks. Google recently announced on its blog, “Sitelinks will now be full-size links with a URL and one line of snippet text—similar to regular results—making it even easier to find the section of the site you want.” Google additionally upped the maximum number of sitelinks from eight to twelve. This allows for top-ranked sites to dominate the natural SERP above the fold, especially for brand queries. Not surprisingly, brand searches are currently more likely to yield the new sitelinks—because branded search greatly exposes searcher intent.
Take Nike for example. When searching “Nike Shoes,” a twelve pack of sitelinks appears below the top natural listing, allowing searchers to jump to the most relevant area of the site:
Continue reading "Trend: New Big Sitelinks Present Natural Search Domination Opportunity" »
Posted at 09:16 AM in Innovative Technology | Permalink | Comments (0) | TrackBack (0)
Digg This
|
|
With Google+ Hangouts and Skype for Facebook, the world is becoming more connected than ever. While currently available simply for social purposes, the new technologies hold many opportunities for companies and brands. With so many customers liking/following brands, imagine how video could efficiently improve the customer service experience.
In the near future, a customer could visit a brand’s Facebook or Google + page to:
Innovations like these could soon unfold as Dell sparked the conversation, publically stating its desire to use Google+ Hangouts for customer service purposes. Keep an eye out as these technologies become available, so you can adapt your customer service strategies to better meet customer needs.
Posted at 09:00 AM in Innovative Technology | Permalink | Comments (0) | TrackBack (0)
Digg This
|
|
Hotel searching just got easier. User-friendly and convenient, the Google Hotel Finder helps searchers find exactly what they’re looking for. Using Google Maps and Google Reader-type interfaces, the Google Hotel Finder allows hotel seekers to refine the search by:
After viewing high quality hotel photos and reading user reviews, users can “shortlist” (bookmark) favorites and then book easily through the provided sites.
Though currently just an experiment, the Google Hotel Finder has potential to make a splash in the hospitality industry. Along with the recent purchase of ITA Software, Google has its sights set on the traveler niche. Because of this, it’s important for hotel marketers to:
Posted at 09:00 AM in Innovative Technology | Permalink | Comments (4) | TrackBack (0)
Digg This
|
|