Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team
Hello Everyone!
Highlighted below are some emerging trends and insights that maybe of interest to you from October 7th: United States
Channel Insights
Social
- The new Insights is designed to let administrators of Facebook fan pages see the total audience their content and ads are reaching, going beyond impressions and "Likes."
- Four metrics will be presented at the top of the page: Total Likes, Friends of Fans, People Talking About This, and Weekly Total Reach.
- "There's a shift taking place inside Facebook where marketers will not only look to connect with their fans, but look to influence the friends of their fans. Enabling word-of-mouth marketing at scale is a huge opportunity for marketers and for Facebook."