Posted by Sam Battin, Senior Search Strategist
Do you want to optimize your site's AJAX content for visibility on search engines? Here's Google's grand plan explained!
Recently, Google announced a new technique that will allow better visibility for your site’s AJAX applications. AJAX is a usability technology that delivers instantly updated information to your visitors; it’s like being able to deliver the speed, power and accessibility of a desktop application through a browser. When you use AJAX well, you can encourage longer visits and keep your visitors coming back again and again. To see the potentials of this new technology, try searching for “Good examples of AJAX” on Google. No, seriously, you should do this. Here’s a link:
All right – now that you know what AJAX is, you probably also know that all that awesome stuff it delivers is very tough or even impossible for search engines to see. While your visitors may know that your site offers a fantastic interface that speeds things up beyond what was even conceivable a couple years ago, a search engine won’t send new visitors your way because AJAX is really difficult to crawl.
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