Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.
- Pew Research Center Report: Social Update 2013
- Approximately 73% of online adults now use a social networking site of some kind
- 63% of Facebook users visit the site at least once a day, with 40% doing so multiple times throughout the day.
- Some 57% of Instagram users visit the site at least once a day (with 35% doing so multiple times per day), and 46% of Twitter users are daily visitors (with 29% visiting multiple times per day).
- Overall, 42% of online adults use two or more of these social networks, while 36% use only one.
- Among those who only use one major social networking platform, 84% say that Facebook is the single site that they frequent, followed by LinkedIn (8%), Pinterest (4%), and 2% each say that Instagram or Twitter is their sole social networking site.
- comScore Report: Marketing to the Multi-Platform Majority
- In April 2013 for the first time, more than half of digital consumers in the U.S. engaged on both computers and mobile devices, resulting in a multi-platform majority. As of June 2013, that number hit 54 percent and continues to grow.
- Mobile commerce, or m-commerce, in the U.S. is growing at a rate of 30% year-over-year and is beginning to alter the retail landscape.
- Among the top 100 digital media properties, nearly one out of three monthly visitors (31%) only accesses that content brand via mobile platforms.
- Google Shopping Expanding 360 Degree Product Images, Making New Hire
- Google continued to tout the 360 views and have expanded from toys to other consumer products that consumers typically like to examine closely such as cameras.
- Users can move the images around to see all sides, top and bottom of a product and theoretically “feel as if they’re picking up products off the shelf”.
- Finding products with the 3D view is still tough, but presumably a good number of manufacturers are signed-on to the program.
- IBM Report: Mobile Traffic and Sales Surge on Christmas Day 2013
- Mobile Traffic and Sales: Mobile traffic was the highest we’ve seen over this holiday season, accounting for 48% of all online traffic, up 28.3% compared to the same period last year. Mobile sales also remained strong, approaching 29% of all online sales, up 40% over 2012.
- Smartphones Browse, Tablets Buy: Smartphones drove 28.5% of all online traffic compared to tablets at 18.1%, making it the browsing device of choice. When it comes to making the sale, tablets drove 19.4% of all online sales, more than twice that of smartphones, which accounted for 9.3%. Tablet users also averaged $95.61 per order, versus smartphone users, who averaged $85.11 per order.
- The Social Influence – Facebook vs. Pinterest: Shoppers referred from Facebook averaged $72.01 per order, versus Pinterest referrals, which drove $86.83 per order. However, Facebook referrals converted sales at nearly four times the rate of Pinterest referrals, perhaps indicating stronger confidence in network recommendations.
- Facebook’s Cutesy Annual Report To Partners Reveals First Country-By-Country Mobile Stats
- Germany – 19 million daily active users, 25 million monthly active users (43% of German Internet users are on Facebook, 76% of monthly users return daily), 13 million mobile DAU, 18 million mobile MAU (27% of German mobile phone users).
- France – 18 million DAU, 26 million MAU (63% of French Internet users are on Facebook, 69% of monthly users return daily), 11 million mobile DAU, 17 million mobile MAU (33% of French mobile phone users).
- Spain – 12 million DAU, 18 million MAU (58% of Spanish Internet users are on Facebook, 67% of monthly users return daily), 8.1 million mobile DAU, 13 million mobile MAU (32% of Spanish mobile phone users).
Thanks for your time!
Planning & Strategy Team