Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.
- Twitter Now Lets You Easily Search For Tweets By Date Range
- Up until now, this was actually kind of a hard thing to answer. Even in Twitter’s Advanced Search page, there was no obvious way to limit your search by a specific date range.
- The #2 thing that Google autosuggests for “search Twitter by…” is “search Twitter by date.”
- Now Twitter has made it easy for users to search for Tweets by a specific date.
- YouTube, Google+ and LinkedIn Drive The Most Engaged Social Referrals
- Shareaholic looked at the average visit duration, pages per visit, and bounce rate for visitors referred to their network of sites from each of the top 8 social media platforms. Findings include:
- YouTube is the undisputed champion. YT drives the most engaged traffic. These referrals have the lowest average bounce rate (43.19%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds).
- Although Google+ and LinkedIn drive the fewest social referrals, they bring in some of the best visitors. Google+ users, on average, find themselves spending north of 3 minutes diving into things shared by connections in their circles.
- A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit and time on site. Tied in 4th place are Twitter and Facebook.
- Apple’s iAd Workbench Now Open To Everyone With An Apple ID, Adds New Features
- Apple is opening the door to its iAd program today, specifically to iAd Workbench, its ad creation and management tool.
- Anyone with an Apple ID can now log in, rather than just those who have iOS developer accounts.
- Advertisers can play a 30-to-60-second video, drive users to their websites, and promote iTunes content.
- With Workbench, Apple says advertisers can create, price and target their campaigns, which will then go up in 24 to 48 hours.
- Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines
- New data from app analytics provider Flurry released stats that native app usage on smartphones is continuing to grow at the expense of the mobile web.
- Users are now spending 2 hours and 42 minutes per day on mobile devices as of March 2014, up from 2 hours, 38 minutes as of a year ago.
- Meanwhile, mobile app usage accounts for 2 hours and 19 minutes of that time spent, while mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% – or 22 minutes per day – as of last month.
- Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014
- Spending on digital ads will make up around one-quarter of total media ad spending around the world.
- Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year.
- Digital spend will be up 14.8% over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media spending worldwide.
- That’s up from about one-fifth of spending in 2012, and it is set to rise to nearly one-third of the total by the end of our forecast period, when advertisers around the world will invest $204.01 billion in digital.
Thanks for your time!
Planning & Strategy Team