Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.

United States

Channel Insights

Social

  • Twitter Now Lets You Easily Search For Tweets By Date Range
    • Up until now, this was actually kind of a hard thing to answer. Even in Twitter’s Advanced Search page, there was no obvious way to limit your search by a specific date range.
    • The #2 thing that Google autosuggests for “search Twitter by…” is “search Twitter by date.”
    • Now Twitter has made it easy for users to search for Tweets by a specific date. 
  • YouTube, Google+ and LinkedIn Drive The Most Engaged Social Referrals
    • Shareaholic looked at the average visit duration, pages per visit, and bounce rate for visitors referred to their network of sites from each of the top 8 social media platforms. Findings include:
    • YouTube is the undisputed champion. YT drives the most engaged traffic. These referrals have the lowest average bounce rate (43.19%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds).
    • Although Google+ and LinkedIn drive the fewest social referrals, they bring in some of the best visitors. Google+ users, on average, find themselves spending north of 3 minutes diving into things shared by connections in their circles.
    • A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit and time on site. Tied in 4th place are Twitter and Facebook. 

Mobile

  • Apple’s iAd Workbench Now Open To Everyone With An Apple ID, Adds New Features
    • Apple is opening the door to its iAd program today, specifically to iAd Workbench, its ad creation and management tool.
    • Anyone with an Apple ID can now log in, rather than just those who have iOS developer accounts.
    • Advertisers can play a 30-to-60-second video, drive users to their websites, and promote iTunes content.
    • With Workbench, Apple says advertisers can create, price and target their campaigns, which will then go up in 24 to 48 hours. 
  • Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines
    • New data from app analytics provider Flurry released stats that native app usage on smartphones is continuing to grow at the expense of the mobile web.
    • Users are now spending 2 hours and 42 minutes per day on mobile devices as of March 2014, up from 2 hours, 38 minutes as of a year ago.
    • Meanwhile, mobile app usage accounts for 2 hours and 19 minutes of that time spent, while mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% – or 22 minutes per day – as of last month. 

Global Insights

Global

  • Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014
    • Spending on digital ads will make up around one-quarter of total media ad spending around the world.
    • Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year.
    • Digital spend will be up 14.8% over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media spending worldwide.
    • That’s up from about one-fifth of spending in 2012, and it is set to rise to nearly one-third of the total by the end of our forecast period, when advertisers around the world will invest $204.01 billion in digital. 

Thanks for your time!

Planning & Strategy Team

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