Weekly Digital Digest

Highlighted below are some emerging trends and insights that maybe of interest to you. As trends emerge and change, you will see that the topics covered each week may also vary.

United States

Channel Insights

Social

  • Simply Measured Study: How Big Brands Are Using Tumblr
    • 31% of the top 100 brands are using Tumblr.
    • Original content drives 89% of engagement for top brands on Tumblr.
    • Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+,) and 6 posted more than 10 times a week.
    • 95% of brand posts are photos with 3% coming from text and 2% from video.
  • Mashable: Facebook Unveils Shared Photo Albums
    • Facebook announced shared photo albums on Monday, a new feature that allows multiple users to upload images to the same album.
    • The album creator can share access to as many as 50 “contributors,” who can each in turn share up to 200 photos.
    • Album creators can choose a setting that allows contributors to invite others to the album, or retain total control over album invitations.

Search

  • Yahoo: Yahoo brings fresh redesigns to its biggest websites
    • For most of the sites, this means a large marquee at the top and a row of stories underneath.
    • Alongside the new pages, Yahoo is also extending advertiser access to Stream Ads, the  mobile-friendly “native” advertising format it introduced earlier this year.
    • Via the advertisements, which appear as banners in Yahoo’s pages, brands can extend the capability of their ads. For instance, by letting users buy movie tickets directly from the ads themselves.

Mobile

Video

  • eMarketer: Made-for-Web Video Content: The New TV
    • US mobile phone video viewers will reach 116.9 million in 2017, up from 74.4 million this year.
    • US digital TV viewers will grow by 13.6% this year to 120.7 million and continue on an upward course, albeit at single-digit rates. The number of people watching digital TV will rise to 145.3 million in 2017.
    • 67% of buyers in 2013 regarded digital ads as a direct complement to TV, compared with 9% who saw digital as replacing television.
    • Performics employees can access the full report here.

Thanks for your time!

Planning & Strategy Team

 

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