Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.
- Participation Pillars Drives Performance
- At Performics, we have found a consistent and repeatable framework for achieving marketing Performance – understanding needs and integrating information that motivates and creates action: The Participation Way: D+E+C=P2
- Using the Participation Way as a framework, Performics has created four key areas of performance to help our clients activate participation. Our methods are based on these pillars:
- Visibility is about managing brand exposure, impressions and impact.
- Relevancy is the result of balancing participant need and product / brand positioning.
- Conversion is the intersection between intent and action.
- Optimization is a relentless pursuit of the scientific method.
- WSJ: Instagram Plans to Introduce Ads Within the Next Year
- Instagram is considering the possibilities of paid Instagram ads the app’s Discover feature, which promotes popular content, as well the search function, which allows users to look up images or themes.
- After years without ads, Instagram’s big risk is alienating its members—especially its large base of teen and young adults, who are coveted by marketers.
- Too much overt marketing could clutter the service, undermining one of its strongest selling points.
- BusinessWeek: Facebook Unveils Tools for Showing Posts on TV News Programming
- News organizations such as CNN and NBC’s Today Show will be able to display real-time comments from Facebook users and companies that have designated their posts as public, the company said today.
- The features will also offer aggregated information on what’s generally being discussed on the social network based on gender, age and location.
- Search Engine Land: Bing To Include Local Product Inventory In Search Results
- Yesterday Microsoft and Local Corporation (LOCM) announced a deal in which LOCM Krillion local product database will be provided to Bing for display in search results.
- Local Corp. will supply in-stock product data from a range of mostly national-local retailers.
- The list of participating retailers includes BestBuy, Costco, Express, Kmart, Nordstrom & Target.
- TechCrunch: Yahoo Launches New Screen App And Viacom Partnership For Lean-Back Tablet And Smartphone Video
- The app is meant to serve as a mobile home for Yahoo’s own media content and that from its content partners, and offers up a simple, swipeable interface for browsing through the various programs.
- The app allows users to browse through trending clips, search for specific shows, and includes gesture-based navigational controls.
- USA Today: Apple unveils iPhone 5S, 5C smartphones
- Apple will launch two new iPhones on September 20: a low-cost 5C starting at $99 and a higher-end 5S that features a Touch ID fingerprint sensor.
- The 5C will be available in five colors — white, pink, yellow, blue and green — and boasts many of the same features as the iPhone 5.
- The 5S will receive upgrades to the camera, a faster A7 processor with M7 coprocessor, and the option to unlock your phone or make iTunes purchases with a fingerprint identity sensor.
- eMarketer: EU-5 Smartphone Users Watch More Video on Their Handsets
- Across the EU-5, the proportion of smartphone users ages 15 and older who watched video or TV programming on their phones jumped by 112% in the three months ending in June 2013 compared to that time period one year earlier.
- In the UK, smartphones already account for nearly all mobile video viewing in the country, and that share will continue growing.
- eMarketer projects that more than 97% of people who watch mobile video in the UK will do so via smartphone this year.
- These steep rises in mobile video viewing are fueled by significant gains in smartphone penetration in all major European markets.
- Penetration of advanced handsets varies by country, but at least 41% of mobile phone users in all EU-5 nations will have a smartphone this year, eMarketer estimates.
Thanks for your time!
Planning & Strategy Team