Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.

United States

Performics Authored

  • New Bing Visual Identity Highlights Evolution of Search Beyond the Search Page
    • Bing rolled out a new logo, design and color palette.
    • The new visual identity signifies the start of a major evolution for Bing; Bing is “stepping out of the search box” by integrating further into Windows 8, Windows Phone, Xbox, Maps, Word and Excel.
    • Search marketers must foster discovery and engagement by being visible everywhere (and on every screen) their participants might find them.
      • This also requires deep participant understanding to create experiences and ads that are relevant to searchers  per touchpoint (game console, search page, GPS) and screen (TV, PC, smartphone).

Channel Insights

Social

  • TechCrunch: Facebook tests auto-play videos, explores video ad potential
    • The videos will be silent when they appear in a Facebook user’s newsfeed, but expand and play the audio when clicked.
    • Only videos posted to Facebook by individual users, celebrities or musicians will have the auto-play function during the test.
    • The test, which involves a small group of U.S. users, is likely to ratchet up expectations for Facebook video ads. Facebook is rumoured charge brand marketers $1 million to $2.4 million to show 15-second auto-play video ads on its social network.
  • CNET:Yahoo’s Tumblr taps DataSift for real-time, historic analysis
    • As of Monday, DataSift has access to Tumblr’s data in real-time as well as historical data.
    • DataSift will also be able to see what people are saying about organizations through its collection of Tumblr data.
    • DataSift has a similar partnership in place with Facebook and Twitter.

Mobile

  • eMarketer: Tablet Users’ Multidevice Habits: Connected Morning, Noon and Night (But On Different Devices)
    • eMarketer projects more than half (52.6%) of US internet users-128 million individuals-will use a tablet at least once a month this year.
    • eMarketer estimates the majority (57%) of tablet users in the US also use a smartphone.
    • By 2017, the number of dual tablet/smartphone users will top 126 million and represent nearly 80% of all tablet users-almost half of US internet users.
    • 90% of tablet owners polled in May 2012 report they simultaneously used their tablet while doing other activities, like eating a meal, getting dressed, exercising and while using other digital devices.
      • 63% said they used the two devices together.
    • Performics employees can access the full report here.

Search

  • SEW: New Bing Ads Location Extension Features Roll Out To All US Advertisers
    • The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US.
    • If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features.
    • The latest location extensions in Bing Ads include:
      • Click For Directions – Clicks on the Directions link are charged on CPC basis  just like clicks on ad headlines. Clicks on the Directions link will take them to Bing or Yahoo maps
      • Multiple Locations – The Bing Ads rule is users need to be within roughly 50 miles (80 km) for locations to display.
      • Click to Call on Smartphones – Locations extensions with phone numbers will display with a “click-to-call” on smartphones. These clicks are also charged on a CPC basis.

Industry Insights

Retail

  • Google is Poised to Revolutionize Consumer Retail
    • Google has dipped its toes into the retail waters with Chromebook-focused kiosks in the U.S. and the U.K. over the past few years. Google could further revolutionize retail by:
    • Bringing together its formidable product and services ecosystem – but avoiding pet projects.  Leading with the breakthrough product – Google Glass. Although the beta product has attracted its critics, Google Glass or something like it will become a mainstay of computing.
    • Google offers an incredible array of hardware outside of Glass, including services.
    • Revolutionizing in-store experiences with digital methods. Google can push promotions to your smartphone, allow you to bring your own tablet for interactive experiences, and let you try out any app in Google Play.

Thanks for your time!

Planning & Strategy Team

 

 

 

 

 

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