Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.
- Millward Brown: Study: Nearly Half Of Mobile Users Will Share Location For Relevant Offers
- 73% of respondents said they’d received texts or other “push” messages (notifications) from companies; 68% said it was “valuable.”
- 88% of respondents wanted to opt-in before being contacted (this is what makes SMS potentially effective)
- 80% said that downloading an app made them open to receiving location-based push messages from that company.
- IPSOS & Google: Study: 61 Percent Of Mobile Callers Ready To Convert
- 70% of mobile searchers call a business directly from search results.
- Nearly half (47%) of mobile search users said they would “explore other brands” if they didn’t quickly find phone numbers.
- Calling is most important during the research and purchase phases, where 52% and 61% of mobile searchers respectively say it’s important to have the ability to call.
- On average, AdWords advertisers that implement click to call see an increase of 8% in the click through rates of their ads.
- Mashable: Pinterest Update Expands Your Article Pins
- Pinterest is expanding its set of “rich pins” to include more details about pinned articles.
- Now, when users pin a story or article to a board, the pin will also contain other relevant information such as the author’s name, the article title, a brief description and a larger link.
- As of Tuesday, the new feature will only work with articles from a small number of publications, including Mashable, Rolling Stone and The New Yorker. Pinterest plans to expand the feature to all article pins “shortly after that,” according to a company spokesperson.
- Gigaom: YouTube adds advanced moderation, Google+ to comments to get rid of the trolls
- Publishers will be able to ban certain keywords altogether from their channel’s comments.
- YouTube is closely integrating with Google+, giving each visitor easy access to comments from their friends and other people in their Google+ circles.
- YouTube will bring comments from the video’s creator as well as “popular personalities” to the top, further drowning out “mean-spirited” comments.
- Nielsen Study: 48% Trust Search Ads
- The report reveals that consumers globally are increasingly turning to online media for more information about brands.
- In fact, trust in advertising on branded websites has reached 69% in 2013 and is ranked as the second most trusted format.
- 42% trust online banner ads.
- 45% of respondents have more confidence in display ads on mobile devices, compared to 37% who trust text ads.
- Experian Study: Marketers to start holiday campaigns early
- Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.
- 83% of marketers said they plan on running coordinated, cross-channel marketing campaigns during the holiday season.
- 55% stating they will be coordinating marketing campaigns across four or more channels.
- The top three marketing channels that will be used this holiday season are online display (59%), email (55%) and print (46%).
- Search (30%) and mobile (24%) are the next top two channels that round out the top five.
- 39% of marketers surveyed will use free shipping, followed by deal of the day offers (28%) and e-coupons (21%).
- Deloitte: U.S. holiday sales to rise 4% to 4.5%
- Holiday sales are expected to climb to between $963 and $967 billion.
- Nearly three-quarters of non-store sales result from the online channel with additional sales coming from catalogs and interactive TV.
- Deloitte also anticipates that mobile-influenced retail store sales will account for 8%, or $66 billion, in retail store sales this holiday season, driven by consumers’ store-related smartphone activity such as product research, price comparison or mobile application use.
- Venture Beat: China may open up Shanghai’s free-trade zone to foreign sites, including Facebook & Twitter
- Chinese officials have reportedly decided to lift its ban on foreign sites in the Shanghai free-trade zone, a small portion of the city intended to let foreign businesses work within the country.
- The free-trade zone currently covers a 28.78 square kilometer portion of Shanghai’s Pudong New Area, and the SCMP reports the zone could eventually expand to cover 1,210 km if the zone proves successful.
- While it would only be a small start at first, unlocking communications in the free-trade zone would be a clear sign that strengthening China’s economy may eventually become a bigger priority for the country’s government than censoring its citizens.
Thanks for your time!
Planning & Strategy Team