Weekly Digital Digest

Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary.

United States

Channel Insights

Social

  • NYT: If Google Could Search Twitter, It Would Find Topsy
    • Topsy has built a niche offering real-time indexing, search and analysis of the Twitter stream.
    • Topsy has now indexed every Twitter message since the first tweet was posted in 2006 – about 425 billion pieces of content when you include photos, pages linked from Twitter, and other related material.
    • The database is free for the public to search at Topsy.com.
    • Results can be filtered by time frame, search for tweets in 10 languages, and see a graph with the volume of tweets over time and an indicator of the general sentiment, positive or negative.

Search

  • Search Engine Land: Google Tablet Interface Tests Card Styled Layout
    • Google is reportedly testing a new tablet design and interface for their search results.
    • Spotted first by Techno-Net, the new tablet design is going with that card style interface. So when you search, the results are laid out in boxes or cards of information.
    • Google also has been playing with this card style interface for one box related results.

Video

  • eMarketer: Interactive Video Ads Create Two-Way Communication
    • The term interactive is used to describe some type of give-and-take, a two-way communication between advertisers and audiences.
    • eMarketer estimates that video’s share of the overall digital display budget will rise from 23.4% this year to 30.7% by 2017.
    • Performics employees can access the full report here.

Mobile

  • StatCounter: Mobile Close To 20 Percent Of Internet Traffic Globally
    • Android has gone from making up a mere 1.6% of total smartphone sales in Q1 2009 to accounting for a whopping 74% of total global smartphone sales in the first three months of 2013.
    • In Asia,  nearly a quarter of all traffic on the web is generated by mobiles; more than 2.5 times the European figure, and exactly double that of North America.
    • China has surpassed the US to become the world’s largest smartphone market and increasingly positions itself in a league of its own, with nearly 1 in 4 smartphone users globally now being Chinese. 

Industry Insights

Retail

  • eMarketer: Retail Industry Remains the Largest Spender in US Digital Advertising
    • The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR).
    • eMarketer also expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.
    • Marketers in the retail industry—led by online and multichannel retailers, but also including catalog retailers and restaurants—will invest 64.6% of their paid digital dollars in direct-response efforts this year.

Seasonal Insights

Holidays

  • eMarketer: Holiday Shopping Preview: Omnichannel’s Blurred Lines
    • eMarketer forecasts US retail ecommerce sales will be $61.8 billion for the holiday season—defined as November and December.
    • 16% of all retail ecommerce sales for 2013 will come from tablets and smartphones.
    • 41% of shoppers polled during the 2012 holiday on behalf of marketing agency SapientNitro said that they were shopping more online and less in-store.
    • 70% thought retailers could do more to make traditional shopping better.
    • Performics employees can access the full report here.

Thanks for your time!

Planning & Strategy Team

 

 

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